Analysis Of "Fifteen Products" In The World

< p > first, look at the definition of "category".

According to the definition of internationally known AC Nielsen investigation company, the category is "determine what product groups and categories are related to consumers' perception, which should be based on the understanding of consumer demand driven and purchase behavior", which basically means that a classification represents a kind of consumer demand.

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< p > variety refers to the category of products or products under each category. Generally, the category of products below a href= "http://sjfzxm.com/news/index_c.asp" > clothing < /a > is divided into men's suits, women's shirts, casual pants, T-Shirts, jeans, swimsuits and so on.

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< p > < strong > (1) clothing category < /strong > /p >

< p > clothing commodities are mainly divided into the following categories.

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< p > < strong > 1. men's wear > /strong > /p >

< p > in strict sense, men's clothing does not refer to men's clothing, but refers to formal dress such as suits and shirts.

With the change of clothing concept, the category of clothing has been expanded, but the social and commercial clothing is still the main form.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > men's clothing < /a > has a relatively simple form, but it is characterized by excellent workmanship and exquisite material. It is suitable for brand management and is generally the focus of brand image.

Therefore, there is "men's wear cards, women wear wear" said.

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< p > < strong > 2. high smoking dress > /strong > /p >

< p > high-end women's clothing generally refers to high-end clothing, which emphasizes design creativity and high-end clothing based on designer's brand.

High grade women's clothing has incorporated considerable innovative consciousness and aesthetic elements in shape, material selection and production. It pays attention to cultural taste and connotation. In the use of occasions and purposes, high-end women's clothing embodies a need for social etiquette in civilized society, emphasizing the identity and status of the wearer.

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< p > < strong > 3. fashion > /strong > /p >

The extension of P fashion is very extensive and can involve all kinds of clothing and accessories.

Fashion emphasizes the symbolic meaning of fashion, and emphasizes the performance in reality. Therefore, it often uses a certain or a few popular elements to design, such as color, style, fabric, etc. This will make the fashion features of clothes very prominent, and generally show the individuality of clothing in the commonality of fashion.

Fashion is usually dominated by women's clothing.

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< p > because the life cycle of fashion is shorter, most of them are clothing with medium or lower grade, and its popularity is more important than brand image, so it is suitable for multi brand combination operation in marketing.

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< p > < strong > 4. casual wear > /strong > /p >

< p > with the increasing tendency of clothing concept to be natural, independent and free, casual clothing has become a popular category and has developed many categories, such as sports and leisure, business and leisure, home and leisure.

Casual wear, whether in style, fabric or color, is characterized by ease, freedom and freedom. Natural materials and knitwear are widely used in casual wear.

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< p > casual wear has strong applicability and large market space. Therefore, it is suitable for operation as a popular brand, and is often seen in chain operation.

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< p > < strong > 5. knitted garments < /strong > < /p >

< p > garments made of knitted fabrics or knitting methods are collectively referred to as knitted garments.

Knitted garments, as an important branch of clothing products, are increasingly favored by consumers because of their changeable styles, comfortable and convenient clothes, and fashion and taste.

At present, the fashion trend of knitted apparel is the basic trend of its development, and the development of knitted garments has seen an unprecedented growth.

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< p > < strong > 6. sweater < /strong > < /p >

< p > also known as woolen sweater, is knitted fabric made of wool or yarn, and it is usually made of two kinds of knitting machine and knitting.

Because of its excellent elasticity and extensibility, comfortable wearing, elegant elegance, beautiful appearance and outstanding personality, sweater has always been in the leading position in the "underwear wear" situation of knitwear.

With the continuous improvement of people's living standards, people pay more attention to personalization in clothing. This also greatly promotes the development of sweaters from pure cold clothing to clothing, fashion, branding, and high quality.

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< p > < strong > 7, sportswear < /strong > < /p >.

People wear sportswear not only to participate in sports activities, but also to reflect the physical and mental health, courage and indomitable spirit. Therefore, the sportswear worn everyday is a clothing type that young people love and can also be used as a branch of casual wear.

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< p > competitive clothing and sportswear for competitive sports and specialized sports require different characteristics in styles, fabrics, functions and colors. They are usually designed and developed by specialized clothing companies.

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< p > sportswear is also suitable for brand management. In fact, sportswear is not lack of famous and even top brands, such as Lining, Nike, Adidas, etc.

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< p > < strong > 8. underwear < /strong > < /p >

< p > underwear refers to women's body clothing in a narrow sense, mainly bra and underpants and their related products.

According to their functions and characteristics, they are classified into decorative, plastic, hygienic and so on. In a broad sense, they also include lining underwear for warmth.

Lingerie is a kind of personalized clothing, used for private personal living space, and also a personalized garment, which requires the wearer to be highly fit in body and character.

Because underwear is close to the human body, it requires high workmanship, materials and styles.

In the world, there are also many famous brands of underwear.

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< p > because underwear is an important category, special brand management should be adopted to attract customers with brand image and excellent quality.

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< p > < strong > 9. home furnishing > /strong > /p >

< p > household clothing has sprung up in China in recent years, and it is closely related to economic development.

Household clothing is also the product of constant refinement of the clothing market.

People gradually get used to wearing clothing that suits them on special occasions, and replace underwear and casual clothes with special clothes at home.

Home furnishing clothing is comfortable, casual, warm and harmonious with family atmosphere.

Household clothing is usually made of knitted fabrics, pure cotton and polyester cotton printed natural fabrics.

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< p > < strong > 10. occupation dress < /strong > < /p >.

< p > professional uniforms are commonly uniformed uniforms made by companies or institutions for employees. The purpose is to embody corporate image and corporate culture, or to distinguish different jobs and reflect social etiquette.

Therefore, the general requirement of professional dress is bright or dignified and elegant.

Because the style of professional wear is good and free, it reflects the temperament and manner of the wearer, so it is often the first choice for white collar women to work or social activities.

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< p > < strong > 11. leather clothing < /strong > /p >

< p > leather garments are collectively referred to as genuine leather such as cowhide, sheepskin, ostrich skin, and artificial leather.

It usually includes jackets, Western-style clothes, overcoats and so on.

With the development of consumption concept and technology, the fashion trend of leather garments is very obvious. Among them, apart from the changes in style and color, the design methods of leather and other fabrics are used to make the texture of clothes more varied and varied.

New processing technology and design concept make leather clothing tend to be light and thin, showing a silk like style.

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< p > < strong > 12. fur clothing < /strong > /p >

< p > fur clothing has always been a symbol of grace, elegance and elegance in people's minds, representing wealth and status.

Traditional fur garments are mostly made of fur and made of various animal skins.

Today, with the extensive popularization of environmental protection, wildlife has been protected. Nowadays, fur clothing is generally made of fox fur and mink skin, etc. the development of fur animal husbandry has greatly promoted the development of fur clothing and stabilized its market position.

At the same time, the trend of fashion and popularity of fur clothing has also formed the growth point of this category. Various new dyeing techniques, splicing techniques, and knitting, mosaic and decoration methods have expanded the use of fur materials, and also made fur clothing go to ordinary consumer groups.

Similarly, the artificial fur produced by textile technology provides rich and cheap materials for design and production.

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< p > < strong > 13. down coat < /strong > /p >

< p > down jacket is a basic type of cotton padded clothes. Because of its light weight, comfort and good thermal insulation performance, it has become the preferred product for winter wear.

Eiderdown is a material that is compact, light, and has the functions of windproof, waterproof and anti fouling. It is made of eiderdown or goose down. It is mainly made of long, short coat and jacket. It is bright, bright, easy to wear and easy to handle. It has a high market share.

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< p > < strong > 14. children's wear > /strong > /p >

< p > the concept of children's clothing in broad sense includes children's clothing from all stages of infant clothing to juvenile clothing, but the general rule of children's clothing is soft fabric, loose style, bright colors, vivid and interesting patterns.

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< p > children's clothing is the most basic clothing commodity category, and there are various ways of operation. It is a clothing Commodity with great market potential.

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< p > < strong > 15. Chinese clothing < /strong > /p >

< p > Chinese clothing used to be known as < a href= "http://sjfzxm.com/news/index_c.asp" > Chinese dress < /a >, generally including Qipao, silk satin blouse and casual wear.

Cheongsam is a representative national costume in China. It usually uses soft satin, brocade, ancient satin, velvet and other fabrics. It looks elegant and elegant after wearing.

Satin tops are also made of traditional fabrics, mainly in festive costumes and cotton clothes.

Chinese dress casual clothes are mostly simple and generous. The national style is rich in cotton and sackcloth, with the characteristics of Chinese clothing elements such as standing collar and buckle.

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