Experts Share Skills In Opening Stores: How Can Investment Be Successful?

　　 U.S.A The success rate of opening shop has been investigated. The result shows that the success rate of joining the franchise system is 80%, and the success rate of independent shops is about 20%.

Experts believe that "technology" is the basic living condition of the storefront; it is indispensable for the storefront to take root and have sufficient competitiveness; if we pay attention to market information and pay attention to the new consumption culture and characteristics that have not yet caused domestic or upcoming domestic consumption, we can avoid falling into the vicious circle of price cutting competition and become a century old store when consumers are inclined to rational thinking. As the saying goes, "heaven, time, place, and people" is a necessary condition for successful entrepreneurship. If you get the following comparative advantages when you open your shop, you will become a successful developer.

Interest and hobbies are important in the expansion of your career. Choosing the project that you are most interested in will make you enjoy it and do your best. If you are full of creativity, passionate and bright, you can consider self catering hot pot shops, traditional snack bars, convenience food and other catering services; if you like refined and tasteful items, open second-hand boutiques, handicraft shops and small coffee houses can give you the ability to show your talents; if you are extremely sensitive, loving family and loving your family, nurseries and kindergartens will be your favorite; if you often follow your feelings and always put yourself in others' shoes, pet shops, florists and gardening shops need your characteristics.

According to scientific research, men are mostly left hemisphere people. Women are mostly right hemisphere people. Men's career choices tend to be abstract thinking professions, while women tend to think in images. Choosing projects based on sex will make you twice the result with half the effort. Experts believe that women are particularly suitable for entrepreneurship in the following areas.

First, creative services. The creative and executive jobs are suitable for free and unconstrained creative workers. Because they are very flexible in the workplace, they are also suitable for family SOH O family, including planning, public relations, multimedia design and production, translation and editing, fashion design, writing, advertising, music creation, photography, interpretation, etc.

Two. Professional consulting. The industry that provides professional advice and wins with eloquence and communication skills is highly flexible because of its high content of work and location. Therefore, it is also highly feasible for a gang to wander off various enterprises or set up workshops, including business management consultants, travel information services, psychological counselling, professional lecturers, beauty consultant and so on.

Three, science and technology services. With the development of Internet and computer technology, there are quite a few opportunities for entrepreneurship, including software design, web design, website planning, network marketing, translation of scientific and technological documents, and public relations of science and technology.

Four, supplementary teaching and care. Provide services for child rearing and care for the elderly, including talent classes, kindergartens, home care, family services, etc.

Five, life service category. Mainly in the form of storefront management, can be divided into 2 kinds of independent shops and franchises. More suitable businesses include bakery, coffee shop, Chinese and Western fast food restaurants, clothing stores, gold jewelry stores, shoe stores, home appliances stores, sporting goods stores, Book Stationery rental shops, audio-visual entertainment products rental stores, beauty care shops, flower shops, pet shops, convenience stores and so on.

After considering the personal characteristics, interests and the number of funds held at hand, we will evaluate the fitness of the incoming businesses one by one, such as working hours, length of work hours and way of work. We should pay close attention to the following points in scientific selection of investment projects: first, foresight, that is, judging the upcoming market according to local actual conditions. The two is learning from others. But it is different from copying the same style. It mainly refers to the advanced experience and practice of foreign countries. In the local area, it is a foreseen new project, which is selectively transformed and implemented in combination with local and local conditions. Three, we should try our best to choose the industries that we are familiar with and the industries with relevant knowledge as investment targets. We should give full play to the knowledge and skills we have acquired and regard them as a favorable condition for choosing investment projects. Four, we should try to choose projects that are related to or close to the industries that relatives or friends engage in. We can get guidance from them and help them in business. Five, we should pay attention to market research, do a good job of market analysis and forecast, and calculate the minimum and maximum income of investment. How to raise funds for opening stores.

A good location is not absolute, but it has many commonalities, such as large population mobility, bustling areas, convenient transportation and so on. Therefore, choosing the right location must have the following conditions: the proportion of daily traffic, holidays and daily trips; the flow of vehicles and motorcycles: traffic flow between automobiles and motorcycles; transportation hub: current and future possible means of transportation; road width and size: one-way street, two-way road and parking problem; regional characteristics: business situation, competition stores, complementary stores, financial institutions, cultural and educational facilities, leisure facilities, etc.; population survey: population, consumption habits and so on;

According to the location, the store can be roughly divided into two categories, one opened in the crowded downtown area and the other is located in the residential new village. The former is more important because of being close to the big shop. It should be more important to look for something that the store does not have. To manage such a small shop, we must make market segmentation and do something special. A small shop in a busy market may be able to cater for young people's taste, because young people like to shop most. On the contrary, small shops that run old people's products should be opened in residential areas, which is the scope of activities for the elderly.