How Do Social Media Promote Adidas And Nike?

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank" > shoes, < hat > net, to introduce the competition between Adidas and Nike: the world cup of social media. < /p >
< p > although Adidas has caused a lot of controversy over the Internet because of its sponsoring Uruguay player Suarez, the German company has also won many positive responses in order to win the battle for social media in the world cup. < /p >
Less than P, with every tackle, every save and every goal, the market competition between Adidas, the official sponsor of the world cup and its main competitor Nike, is becoming more and more intense. They have adopted more social media to publicize their brands. < /p >
< p > both companies are losing money: Although Adidas has been a sponsor of the World Cup since 1970, Adidas's leading position in football is being challenged by Nike, especially in the world's largest sports equipment company, which has a certain advantage in the market in 2010 after its forward-looking use of social media. < /p >
< p > but the opening of the Brazil world cup is bound to make it the most popular sports event in history. The social networking site thinks that the number of twitter will be 150 million more than that of the London 2012 Olympic Games, so Adidas has a perfect platform to fight a battle. < /p >
< p > using the analysis website Tweetchup.com to study two accounts of @adidasfootball and @nikefootball shows that Nike has a slight advantage over certain key data, such as the maximum amount of forwarding and the most praise in the event. < /p >
< p > "although a href=" http://www.91se91.com/news/index_f.asp "> Nike < /a > did not throw money into FIFA, just like Adidas, but many people think Nike is the sponsor of the world cup. Opher Kahane said. He is CEO of Origami Logic, a marketing think-tank. This company provides social media marketing strategies on several major brands including the world cup sponsor Visa. < /p >
"P" is committed to becoming the most talked about brand. Adidas set up a newsroom in flamenco football club in Rio De Janeiro. About 50 Adidas staff are updating real-time online content, including the World Cup Official ball, samba's glory twitter account (created by Adidas). < /p >
< p > Tom Ramsden is the marketing director of Adidas football. He said as many as 80% of them will use social media during the World Cup matches. < /p >
< p > "for us, social media is a key platform that can interact with target audiences, especially young footballers." He returned to his headquarters in Germany on Tuesday. < /p >
< p > < strong > Suarez bite event < /strong > /p >
< p > however, Adidas's propaganda is not always under its control. For example, the Uruguay international and Liverpool forward Suarez, Adidas's key spokesperson, bit the Italian Chiellini in the match on Tuesday. < /p >
< p >, which caused a great stir in the public. Adidas sent Suarez's tusk pictures on the Internet. The picture was transmitted by virus. But as Internet commentators quickly pointed out, it also lets the brand LOGO get the viral spread. < /p >
< p > "do you think Adidas is regretting this advertisement or complacent?" wrote twitter user @aspiringnomads. < /p >
After P decided to ban Suarez on Thursday, Adidas announced that he would not use his propaganda during the world cup, but did not indicate that he would cancel the contract. < /p >
The goal of German sales this year is $2 billion 700 million, and it needs the promotion of the world cup, because unstable currencies in emerging markets and tensions in Russia have reduced their revenues. P < /p >
Compared to Nike, who entered the soccer field in 1994, Nike reported on Thursday that Nike's soccer revenue reached $2 billion 300 million by the end of 5, which raised its stock by 3.2 percentage points. P < /p >
Mark Parker, CEO of Nike P, told analysts the same day: "the best players in the world combined with our team, plus our most innovative products and consumers through social media participation, is a new step." < /p >
< p > of course, this is what Adidas expects. According to data from German software company SAP, Adidas is the most popular official sponsor of the world cup. It has been mentioned more than 67 thousand times in social media, compared with SONY's 40 thousand times and Coca-Cola's 36 thousand times. < /p >
< p > data also show that Nike sponsored Rooney and C Lo were the most talked about players in the first two weeks of the world cup, but after two of England and Portugal were eliminated, they dropped the list. < /p >
< p > < strong > Nike "Zan" < /strong > /p >
Kahane, a marketing expert, said that although Adidas has been more and more active in Facebook and twitter, Nike has received more praise, perhaps because Nike has invested more money in publicity. P < /p >
< p > U.S. companies said their business investment increased by 36 percentage points in the first quarter, mainly due to the cost of the world cup, and the investment is expected to grow by 30 percentage points in the quarter. < /p >
< p > more and more evidence shows that this investment has been very rewarded: according to data from marketing technology company Unruly, Nike's two advertisements have attracted 300 million 800 thousand online viewing times, which is 3 times the number of Adidas advertisements. < /p >
At present, Nike also provides more than half of the football shoes in the world cup, and after its announcement that it will give Brazil international Neymar a pair of golden shoes in the knockout stage, the state of his player Facebook has been shared or praised 1 million 200 thousand times. < /p >
< p > however, players currently wearing Adidas shoes have scored more goals. Neymar scored the first goal in the striker's list, scoring 4 goals, and Messi, the Argentinean side Argentine, and Germany's Thomas Muller were all sponsored by Adidas. < /p >
< p > and Adidas's Twitter account has attracted more than 2 million fans and has been constantly promoted and publicized: Samba glory joined Farrell Williams's tweets and France's controversial goals in Honduras, and both of them gained a total of 200 million forwarding and praise. < /p >
< p > "Samba glory is the apple of our eyes." Ramsden commended the marketing director, "a href=" http://www.91se91.com "Adidas /a." < /p >