Zhejiang Hua Feng New Material Stock: The Global Leader In The Industry

In 2013, Zhejiang Hua Feng new material Limited by Share Ltd realized the sales income of polyurethane resin for shoes 4 billion 220 million yuan, and production and sales scale ranked first in the world. Of these, 26 thousand tons were exported and 65 million 400 thousand US dollars were earned in foreign exchange earning, an increase of 36.8% over 2012. For this reason, chairman You Jinhuan confidently gave the development goals of the enterprise.

When you wear Nike, Adidas, Anta and other famous brand sports shoes, have you ever thought that shoes and the ground have been in close contact with thousands of times, why are they still strong and comfortable?

When you see a national brand that has gone through 20 years of development, leading the world's footwear polyurethane resin industry, composing samples of transformation and upgrading, do you know how the "vanguard" national polyurethane industry pioneer has come to the world stage?

Break the boat and march forward polyurethane industry

At the beginning of the founding, Hua Fengxin material is a typical private enterprise of "Wenzhou mode", which mainly produces plastic woven bags.

In the early 90s of last century, with the flourishing development of footwear industry in Wenzhou, the production of shoes manufacturers mushroomed rapidly. At the same time, Wenzhou shoe enterprises have reconsidered and formed a unified understanding of "upgrading shoes grades and building shoe brands". Polyurethane resin is lightweight, breathable and wearable. It is high quality sole material.

"At that time, there was a great demand for polyurethane resin in the market." You Jinhuan said, "however, most of the production processes of such products are monopolized by foreign enterprises. This has caused the high price of such products in the domestic market, and the capacity is far from meeting the passive demand of market demand.

Therefore, sharp eyed Huafeng people took aim at this market opportunity, and began producing sole resin in 1994. There is no money to raise money; no technology, high skilled workers; no foreign equipment, "localization" by ourselves. On the basis of all the blanks, Hua Fengxin material, like all the Wenzhou enterprises in the beginning of the hardships, has worked hard and made no effort to spare money. It simply raised 20 million yuan and built a production line of 3000 tons of polyurethane soles.

Build up a high quality product

With more and more enterprises entering the shoe soles and using polyurethane resin industry, the competition in the same industry is becoming more and more intense. In order to maintain the leading edge in the industry, Hua Fengxin materials did not pursue short-term interests, but chose to "accumulate well".

"No innovation will be eliminated!" You Jinhuan, chairman of the board, emphasized this point many times. From the initial copying of foreign enterprises' production experience, to the digestion and absorption of imported technology, and then to the establishment of professional R & D team to cultivate their own intellectual property rights, Hua Fengxin's technology development has gradually moved from "following type" to "moderately leading type".

"Over the past three years, the company has developed 27 new products. Many products have been selected as the" National Torch Program ", and have won the honorary titles such as" national key new products "and" Zhejiang provincial industrial new products ". The direction of product development is also from other applications such as polyurethane shoe resin, polyurethane cushioning material, high load tyre and so on. "So far, the company has applied for 16 invention patents," Vice President yuan Shui Hua said with great interest.

Quality is the lifeline of an enterprise. Hua Fengxin material always adheres to the quality management concept that "it is better to lose tens of millions of output value, and not to let a defective product go out of factory". It not only continuously develops automation of production process, but also introduces excellent performance management mode in 2008, and carries out quality tracking and data monitoring for each link of R & D, production and sales.

Nowadays, most of the enterprises in China's ten big shoe kings and world-famous sports products manufacturers use the products of Hua Feng new materials directly or indirectly. In addition, "China famous brand products", "China famous trademark" and "mayor of Wenzhou Quality Award" and other honors are also fully affirmed for Huafeng new material quality work.

　　 Strive for excellence and create an international brand

The steady growth of the domestic market share has not paralyzed Huafeng's entrepreneurial spirit. Huafeng new material has turned its attention to the overseas market.

Initially, Hua Feng new material has limited knowledge of international market demand and business operation mode of foreign enterprises. "At the very beginning, we felt the stones crossing the river." Gu Keyi, manager of the foreign trade department of Hua Fengxin materials company, bluntly said, "but we have long realized that a brand less enterprise is not a powerful company in the real sense."

In order to strengthen the international market influence of Huafeng brand, Hua Fengxin material has participated in many international large-scale exhibitions in South Africa, India, Mexico and Turkey in addition to participating in the famous international shoes and leather shoes exhibition such as Beijing, Shanghai and Guangzhou every year. As the scale of exhibition has expanded year by year, the exhibition form of Hua Fengxin materials has also been transformed from simple sample display to form of product demonstration, on-site testing and technical exchange. While attracting more and more foreign businessmen, the international image of Huafeng brand has also been greatly improved.

You Xiaoping, chairman of Huafeng Group's board of directors, once said: "building international brands is a systematic project. We must not rush to success, nor can we wait for what we have done." Perhaps it is this sentence that lays the foundation for the development of Hua Feng new material. As the R & D system is becoming more and more perfect, product quality is more and more stable and after-sales service is getting better and better, "Huafeng" polyurethane resin has become popular in the international market, and has built a sound sales and service network in more than 20 countries such as South Africa, Brazil and Vietnam.

20 years of outstanding innovation and 20 years of hard work. The development history of Hua Fengxin material is not only a history of entrepreneurship of a private enterprise, but also a growth history of transformation, upgrading and upgrading of enterprises. "As the leader of the global footwear polyurethane resin industry, Hua Fengxin materials will continue to hold high the spirit banner of" pragmatism oriented and innovation as soul ", and take the revitalization of the national polyurethane industry as a mission to lead the Chinese polyurethane industry to achieve a new leap forward," You Jinhuan, the company's director, said confidently.