Qinghe Wool Spinning City Wins 20 Years With Individuality

< p > recently, Qinghe wool spinning City held the "thirty-third textile promotion conference in Beijing".

"Bronze ox" and other knitting brand series, the "world king" body series, favored by women, the pure cotton underwear of Jing Sheng, Shuguang and other knitting factories, men's sports socks, environmental socks and so on, as well as many popular textile brands such as "Kai baby Qi", "Dangdang" series, "ancient ox" health care products, and so on.

The daily average flow rate is more than 5000 per day, with an average daily sales of over 60 yuan, with a total sales volume of more than 1000 yuan.

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< p > > a href= "http://sjfzxm.com/news/index_z.asp" > Qinghe < /a > wool spinning City as an early domestic wool textile specialized market, in Beijing people, especially the old generation of Beijing people's heart, has a warm and warm.

This year is the 20th anniversary of Qinghe wool spinning City. It has held more than 30 promotional sessions, and won many praise from the industry and consumers.

Looking back on the development of the past 20 years, what experience does the wool textile city have? For this reason, the reporter interviewed Li Chang you, general manager of Qinghe wool spinning City.

In the past 20 years, Qinghe wool spinning City has been growing up in the process of continuous innovation and development. Since its establishment in 1994, the wool textile market has gone out of a unique road, and has become a mature specialized wool textile market in Beijing and even the north.

From the beginning of its establishment, the main business mode of factory inventory was gradually changed to the main business mode of low price and winning, which was gradually pformed into a multi product, multi color, multi form operation, customized product customization, and high, medium and low end products matching different consumer demands, realizing personalized operation, winning a large number of loyal consumers, and gradually forming a relatively fixed consumption group.

Li Changyou said.

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< p > < strong > personalized customization to meet the needs of personalized consumption < /strong > /p >

< p > nowadays, customization has become one of the most concerned topics in the clothing industry. Qinghe woolen city has been customizing and tailoring itself to meet the individual needs of consumers.

In the future, how can the wool textile city further deepen its customized service? "Qinghe wool spinning City has opened the custom-made service of domestic wool garments and garments.

Customized services include wool textile, high-end garment customization, wool and cashmere sweater special weaving.

Whether it's traditional woven sweaters or new cashmere sweaters in shopping malls, whether they are made from fashionable cashmere sweaters purchased from abroad or personalized cashmere sweaters or sweaters designed by customers, they can be customized in Qinghe wool spinning City, and can be customized and customized according to their stature, age, occupational characteristics and requirements.

Li Changyou answered.

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< p > Li Changyou also said that in order to improve the customized service level of the wool textile city, the most important thing next step is to improve the professionalization level of customized service personnel, and give the most reasonable design proposals and collocation ideas according to the actual situation of customers, so that consumers can buy comfort and wear happiness.

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< p > at present, some enterprises have set up personalized custom T-shirt website, hire some part-time designers to make patterns, consumers only need to choose good pictures and styles on the Internet, and can receive goods in about 3 days.

But there is no such model in the field of sweaters. Is the woolen city a website for such a model? "Our business model is very different from that of this online sales model."

We are made according to the needs of customers, from the style, the flower pattern to the raw materials, all of which are customized by the customers, and then we are going to process them. This takes about 10 days.

And this online sales mode is different. They provide a number of flowers and styles and label garments for consumers to choose.

At present, we are also studying these two business models, and strive to find a way of operation which has two advantages of business mode to meet the needs of consumers.

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< p > < strong > attach importance to the introduction of functional frontier science and technology products < /strong > /p >

< p > with the progress and development of society, consumers' consumption concept has also undergone tremendous changes.

In recent years, functional clothing has attracted more and more attention from consumers. People pay more attention to the comfort, safety and environmental protection of clothing, and functional clothing fabrics have emerged.

Then, what functional new products have been added to Qinghe woolen textile city to meet the market demand? For this problem, li chang you said: "in recent years, wool textile city attaches great importance to the introduction of functional products and advanced technology products to meet the needs of consumers for functional and high-tech products.

At present, the functional fabrics of woolen city are mainly functional fabrics, such as antistatic, flame retardant, bamboo fiber, soybean fiber and fragrance.

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< p > Qinghe woolen city has always insisted on the pursuit of high quality. After so many years of strict market access system, the quality inspection of all kinds of wool products is carried out on site, and the quality inspection is strictly adhered to. The inspection center is downstairs in wool textile city for quality inspection.

From the market investment and purchase channels to ensure that the wool textile products entering the wool textile city are "genuine and genuine", all the goods sold have the inspection certificate of the national product testing department, and reject the fake and shoddy products, thus building a strong protective barrier for consumers to rest assured that shopping and market development.

This is why there are few consumers who complain about the quality of products over the years.

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< p > < strong > > 20 years old friends of the capital city < /strong > /p >

< p > some consumers think Qinghe woolen city's products are more suitable for the middle-aged and old people to choose and buy. There is still a certain gap between the "fast fashion" of clothing and the clothing, which is not entirely suitable for the young people who like fast fashion, which also leads to the loss of some customers in the wool spinning City.

Does Li Changyou agree with this? He said that Qinghe woollen textile city was 20th anniversary from this year to the founding of the people's Republic of China. As an old friend of the people in Beijing, the main reason for the wool spinning City is to pass word of mouth among the people.

It is almost familiar to the older generation of Beijing people, but precisely because of this, compared with young people, it seems that they know more about the middle-aged and elderly people in the wool spinning City.

These middle-aged and old people know that the price of woolen city is guaranteed by quality, and because they are fat after age, it is often only in the woollen city that they can buy their own clothes.

Therefore, they are a loyal customer of the wool spinning City.

However, in recent years, there are more and more young people in the wool textile city. They either respect their parents or take a fancy to the quality of the woolen City products, plus DIY, customized services. Consumers who like fashion and personality can find the right products here.

Some young white-collar workers must be several sets of clothes, but also take friends and colleagues to the wool spinning City.

"With our individualized, characteristic operation and high standards for products and services, more and more young consumers will become our target customers."

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< p > for the future planning of Qinghe woolen textile city, Li Changyou said that the future development of the wool textile city should be based on the efforts to create high, new and special products. It should be organized at different levels to realize the combination of entity stores and network sales, and combine personalized customization services with mass product sales, and strive to become a new wool textile city with more close to the people's consumption concept.

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< p > in the aspect of high-end products, the brand products should be taken as the guide to enhance the consumption level of the market and satisfy the needs of the high-end consumers.

In the middle end products, the combination of new products and popular products with international standards will enhance the fashion level and satisfy the terminal consumers.

In terms of featured products, multi-functional products are the main products, which reflect high value-added products and satisfy the needs of consumers at all levels.

In terms of business mode, it will cooperate with the electricity supplier to create a business mode combining entity management with network operation, and innovate the new road of characteristic management of wool spinning City.

We should continue to give full play to the advantages of distinctive operation and strengthen the business philosophy of distinguishing individual services from other markets.

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