Local Local Clothing Enterprises Go To Korea To "Borrow Power"

according to Introduction, The Korea Institute of electronic communications has developed a "simulated try on" system like trying on clothes in a clothing store, and has been applied in the fashion front east gate clothing wholesale market in Korea.

With the continuous popularity of Korean dramas, Korean clothing is popular.

On July 8th -12, 200 Chongqing clothing owners gathered together to inspect South Korea. Not only did they cooperate with the Korean Fashion Association, the Korea Fiber Development Research Institute, and the Daegu North fashion industry association, but also hoped to cooperate with the ROK to set up R & D centers in Chongqing.

R & D: fashion elements for China South Korea Industrial Park

Style design and fabric development have always been the "short board" of Chongqing's clothing industry. Through this ROK trip, the owners of Chongqing garment enterprises have benefited a lot.

Chongqing Shang Meng Industrial Co., Ltd. is an enterprise established by Chongqing garment enterprise. Its chairman Tang Juncai sighed after inspecting the Korean clothing industry. Korean clothing companies and design companies all attach special importance to the development and innovation of new fabrics.

It is understood that South Korea has more than 10 million U. S. exports over the year, and has more than 300 production and design companies. If enterprises do not innovate on fabrics and do not increase the added value of products, it will be difficult to survive in South Korea where the land is expensive and the labor cost is quite high. Although China's textile and garment industry has made rapid progress in recent years, there is still a gap between high-end fabrics and flower patterns compared with the Korean counterparts.

Yuan Dayuan, President of the Korean Fashion Association, said that because of the large number of Korean enterprises, Wangjing District of Beijing has gradually become a gathering place for Koreans in Beijing. It is said that Chongqing is building Wangjing in Chongqing.

Tang Juncai said that Chongqing's "Wangjing", which is known by Yuan Dayuan, is the Sino Korean Industrial Park, which is built by the Liangjiang New Area to face south Korean investors. The main industry location is advanced manufacturing, modern service, financial center and innovation center. Although the production and manufacture of clothing are not in line with its industrial location, Shang Meng is considering cooperation with Korean clothing design and fabric research and development enterprises, introducing the clothing design school and fabric research and development center project to the Sino Korean industrial park.

Processing: introducing surface accessories enterprises to upgrade Chongqing garments

The Chongqing Chaotianmen market Garment Association has signed a strategic cooperation agreement with the Korea Fiber Development Research Institute. According to the agreement, the two sides will promote the Korean noodle accessories production enterprise to settle in Chongqing.

"This is a good opportunity for Chongqing clothing to upgrade." Mou Wei, chairman of Chaotianmen garment enterprises association, said.

It is understood that, because there is no large surface accessories, buttons and zipper production plants in Chongqing, the Chongqing garment factory can only go to the coast and even abroad to purchase accessories and accessories, sometimes it needs to transport by air, and the cost is still high. The cost of a garment of the same grade is 30-40 yuan higher than that of a coastal factory.

Compared with countries such as Japan, France and Italy, the price of the same quality surface accessories in Korea is only 1/3 or even lower than that of the preceding countries. Li Chunzhi, director of the Korea Fiber Development Research Institute, said that in recent years, more and more Korean noodle accessories manufacturers have turned their eyes to China, but most of them have chosen traditional clothing production gathering areas such as Dongguan, Wenzhou and Changzhou. The visit of Chongqing enterprises to South Korea will help Chongqing enter these enterprises' vision.

Mou Wei said that with the Korea Fiber Development Research Institute holding hands, the Korean side accessories business will take the opportunity to enter the Chongqing market, and further expand the Eurasian market with the advantage of Chongqing port and logistics channel. For Chongqing, not only local clothing enterprises can purchase high-quality surface accessories locally, but also save 20%-30% costs, and Chongqing's big chemical industry will transform into fine chemical industry, and the options will be more abundant.

　 Sales: let consumer network try online order.

Next, the Chongqing apparel industry is also looking to introduce the latest "research and try out" system developed by South Korea, and make use of Chongqing cross border e-commerce platform to enable consumers to try out online and place orders online.

According to reports, the Korea Electronics and Communications Research Institute has developed a "simulated try on" system just like trying on clothes in a clothing store, and has been applied in the fashion front east gate clothing wholesale market in Korea.

The system uses a special stereo camera installed on a 55 inch TV and a software developed by the Institute to simulate the fitting. Before standing in front of the TV, a camera will shoot the face and another camera will make stereo measurement of the figure. The software will then synthesize two kinds of image information to produce a "stand up" similar to the user's body, and then appear on the TV screen.

Dr Jun Benji, who developed the system, said: "the skirt worn by human models will even swing naturally with human movements." What is even more promising is that the Institute plans to reduce the size of the "analog fitting" system to ordinary televisions and computers.

"In this way, ordinary families can easily try out online through the Internet." Tang Juncai said that the Chongqing fashion industry park will take the lead in introducing the system in China, and cooperate with Chongqing's cross-border e-commerce platform, so that consumers across the country and even the whole world can try on Chongqing clothing through the Internet, and then order transactions through cross-border e-commerce platform.