ABC Children'S Wear Held 2015 Spring Product Order Meeting

< p > Einstein said, "creativity is more important than knowledge."

Children are the hope of the future. Caring for children and stimulating their creativity are part of the Chinese dream.

< a href= "http://? www.91se91.com/news/index_f.asp" > ABC children's wear < /a >, a brand advocating the spirit of "loving and creating fun", carefully protecting every child's healthy growth.

July 13th -16, China's children's footwear industry leading brand ABC children's clothing in Quanzhou Prince Hotel solemnly convened in 2015 spring product order meeting, to open the new trend of children's shoes and clothing fashion trend.

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< p > < strong > continuation of Nordic wind products, deepen the concept of "A+ superior products" < /strong > /p >

< p > it is reported that the order will be, ABC children's wear has released five series of children, fashion, life, outdoor, noble and so on, the product style continues the brand consistent Nordic wind.

Unlike in the past, the spring products are more colorful and incorporate many spring elements.

In line with the international popular color, it has international fashion elements, with distinctive design. From single product to overall style, it reveals childish and lovely springtime.

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< p > facing the competitive footwear market, ABC children's wear implements the product promotion concept of "A+ superior products and love details". Relying on the technical support of the Chinese Academy of Sciences, focusing on product research and development, it develops a series of children's shoes products that are more suitable for children's feet growth and development laws and physiological functions. The product takes good account of children's daily wear requirements, and puts forward multiple protection measures such as anti clip protection, easy to wear design, anti kick design, anti-skid design, anti-bacterial interior, etc., so that products can meet children's fashion needs and meet the needs of children's feet healthily. It embodies the brand culture of "love" from the details.

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< p > < strong > > patronage "Dad answer", open up parent child marketing route < /strong > /p >

< p > at this order meeting, ABC children's wear also released the news of Zhejiang satellite TV's < a href= "http:// www.91se91.com/news/index_c.asp" > dad's reply to < /a > column strategic partner, which attracted the attention of the participating dealers and guests.

In April of this year, ABC children's clothing successfully launched < < a href= "http:// www.91se91.com/news/index_c.asp >" Dad came back < /a > ", once again became Zhejiang TV's" Dad answer "Meng baby clothing sponsorship brand.

This is an important move for ABC children's clothing to deepen the "double-sided glue" communication strategy. It effectively carries out the in-depth dissemination of the objects of "family groups and female audiences", takes parent child interaction as the carrier, combines social hot spots, and shapes emotional topics, giving full play to the star effect, leveraging WeChat, micro-blog and other carriers, implementing the propaganda policy of "media, terminals and consumers Trinity", integrating online and offline resources, attracting the target audience, realizing the rapid pformation of resources, and enabling consumers to gradually recognize and identify the brand of ABC.

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< p > ten years of intensive farming, from precipitation to bloom, and strive to do "noble and inexpensive" personality products, successfully opened up the parent child marketing route, as the leading brand of children's shoes and clothing industry in China, ABC children's clothing is maintaining the momentum of rapid development.

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< p > ABC for 5 consecutive years, it ranks the first in the market share of Chinese children's shoes market, the top ten of the total market share of children's wear market. It has been selected as the "China's 500 most valuable brand" list for 5 consecutive years. It has also been awarded the honorary title of "the most growing brand in China's consumer market in 20 years" by the China Federation of Commerce, and has been selected as the "Forbes China's most potential enterprise" list.

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< p > today, with the gradual opening of a single child, China's children's shoes and clothing industry will have bright prospects in the future. I believe that the dream of ABC children's clothing "let the world children's shoes and clothing products industry match China" will never stop.

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