Germany's Outdoor Sports Market Has Grown Sharply Over The Years.

In the first half of this year (2014), Sport2000, a German sporting goods monopoly chain, even reported the bad news of its revenue falling by 9%. For the manufacturing sector, this is not a good day. After all, outdoor outfits are usually expensive, with less than 100 of them, and hundreds of millions of dollars are needed to buy them.

According to AndreasRudolf, managing director of Sport2000, the market is saturated and suppliers are too numerous to create more competition. The current market is apart from well-known outdoor consumers. clothing Manufacturers, such as JackWolfskin, Schoeffel or SALEWA, even the general garment manufacturers, such as H&M, have jumped the boundary to add cakes.

In the past, manufacturers could earn 4 euros per 10 euros from outdoor coats and become a natural cloud. However, EOG, a European Union outdoor sports manufacturer (EuropeanOutdoor-Group), reported a good news last year (3% euros) in revenue growth (4 billion 800 million euros), which led to the market's main product being no longer an outdoor coat but a functional sport. shoes Obviously, the market demand for such products is still high, but the market leader is not German, but also produces Mammut, a Swiss manufacturer of backpacks and trousers.

Since July 10th, the European outdoor exhibition has appeared 900 manufacturers from all over the world, showing their latest outdoor sports. product On the day of the opening of the exhibition, the atmosphere of the exhibition is much better than that of the overcast and rainy weather. Nevertheless, exhibitors still know that the future market prospect is not as great as before.

According to KlausJost, general manager of another sporting goods monopoly chain Intersport, "the market has reached its peak, and the future is hard to create." JackWolfskin general manager MichaelRupp pointed out that in the future, there will be a handful of global players among many manufacturers, although the market will continue to expand, but competition will become more intense, resulting in the situation of the weak being struck out. At present, the world-famous US brands are only two of Collumbia and TheNorthFace, and Europe has only one JackWolfskin, which is quite rare.

Earlier, 8264 reported that the article pointed out that "2013 European Outdoor retail sales exceed 10 billion euros, 25.7% of the German market". In view of the world, there is no other country in the world, and its citizens spend more money on outdoor sports than Germany.