Traditional Footwear Enterprises Fall Out Of China'S Top 500, Seeking New Breakthroughs

< p > wealth China announced the list of top 500 enterprises in China in July 14th. A total of 36 new companies were squeezed into the top 500, while Anta, Metersbonwe and other traditional a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises dropped out of the list.

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< p > Fortune 500 list takes business income as the ranking standard.

This year's business threshold reached 8 billion 229 million yuan, an increase of 13% over the same period.

According to the a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" annual report, its operating income in 2013 was 7 billion 890 million yuan, down 17% compared with the same period last year, regrets not the top 500 list.

Net profit fell sharply, only 430 million yuan, down 52% compared with the same period last year.

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< p > this year, another failed enterprise Anta, its operating income in 2013 was 7 billion 281 million yuan, down 4.5% compared with the same period last year, and net profit fell 3.2% year-on-year.

Although both of them declined only slightly, but in response to overstock, excessive expansion of retail channels and poor management, Anta has closed 318 stores in 2013 years.

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< p > except for the two enterprises who dropped out of the list this year, in the past three years, the fast developing clothing enterprises such as XTEP, 31st grade, Lining and so on have also dropped out of the top 500.

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< p > traditional clothing industry is in urgent need of new breakthroughs.

In this regard, CITIC Securities Research Report said that for the field of clothing, online and offline integration of O2O has become the trend of the times.

From 2008 to 2012, the size of China's clothing online shopping market increased from 18 billion 100 million yuan to 318 billion 900 million yuan, and the compound annual growth rate of 4 years reached 105%.

From Ou Rui information consultation to the 2013 China clothing market scale 1 trillion and 600 billion calculation, the clothing network channel permeability exceeds 20%.

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< p > as the first real layout O2O in the industry, Smith Barney costumes began to try at the end of 2013, but the sales volume in the first quarter of this year has not been greatly improved.

However, the market is still optimistic about O2O. It is believed that this year, the United States is expected to achieve substantial recovery growth.

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< p > while Anta is a "retail oriented" business model, it hopes to develop more differentiated products and improve the management of retail channels with its brand value, helping to enhance the profitability and operational efficiency of retailers.

Anta has announced that sales in the first quarter of 2014 and fourth quarter orders have been growing steadily.

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< p > at present, there are only 5 traditional clothing enterprises remaining in the top 500 list, including female < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > retailers BELLE international, cashmere products manufacturer Inner Mongolia Erdos, down garment enterprise Bosheng Deng, munitions supplier supplier's largest professional production base, inter China group, and YOUNGOR group with "a target=" _blank "href=" "target=", "textile > clothing" as main industry, real estate and international trade as two wings.

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