After The World Cup, Sports Brand "Nuggets Brazil"

< p > < strong > World Cup concluded "nuggets Brazil" sail "/strong > < /p >

< p > < strong > enter Brazil radiation Latin America < /strong > < /p >.

Less than p ago, the industry came to the news that Quanzhou's famous sporting goods enterprises will invest 33 million Real (about 90 million yuan) to enter the Brazil market.

It plans to set up a 10 representative office in Brazil and set up a storage center in the new Hamburg City of Southern Rio Grande in southern Brazil. It is expected to start operation in July this year. The first batch will launch 150 kinds of sports, a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" products, to the Brazil market.

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< p > this decision comes from the inspection of the Brazil market by the head of the company, Ding Wu, which is an opportunity for him to think.

As one of the BRICs, Brazil is a representative of the economy of the South American region. Its market vitality and potential are very huge. This is a big cake for Quanzhou sporting goods brand that strives to expand the international market.

In the face of a pile of market research data handed down to him by the company staff and the conclusion that the market is worth doing, he decided to run in person.

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< p > the harvest is quite fruitful.

Ding Wu found that the Brazilian way of spending time is not drinking tea or chatting, but taking part in outdoor sports. Every weekend, Rio De Janeiro even closes a road, specially for people to run and exercise.

He also found that because of heavy taxes, a pair of sports less than a target= "_blank" href= "http://www.91se91.com/" > shoes < /a "can even sell 2000 yuan in Brazil.

Nevertheless, Brazilians are not stingy in buying sporting goods.

In order not to abandon a pair of favorite sneakers, they can even accept installments.

What excuses him most is that sports equipment has become a luxury item, and people will compare it with each other. This means huge profit margins for brands.

Moreover, in the past two years, as the world cup and the Olympic Games have been held one after another, Brazil has attracted the attention of the whole world.

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Sergio Bakalo, general manager of Brazil P, said: "Brazilians like sports, the sporting goods market is vast, and Rio De Janeiro will host the Olympic Games in 2016, so Brazil will be a strategic choice."

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< p > he revealed that the 31st degree would like to invest in Brazil and set up Brazil as a bridgehead to radiate the whole of Latin America.

In addition, he also reformed the channel mode, and gradually pformed the traditional wholesale mode to the retail mode, bringing together its sports, children's wear and fashion brands, and put forward the single store mode of "fashion family", which has now become the mainstream retail mode in this industry.

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< p > < strong > undertake the production order of Jersey shoes < /strong > < /p >.

< p > before the opening of the 1/4 decisive battle in Costa Rica and Holland, Ding Siquan, chairman of sun Hai sporting goods Co., Ltd. released a WeChat revealed that the costumes and fan clothing of the Costa Rican national team of the world cup were made by the company.

It turned out that the sporting goods industry in Quanzhou was not absent from the world cup.

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< p > Ding Siquan said that the cooperation between sun Hai and Honduras national team sponsors has been more than ten years, and this is also a link with the Costa Rican national team through this sponsor.

"This time we made the team uniform and the fan suit. Besides the optimization of the functional aspect, the uniform of the players is tailor-made.

In this world cup, Costa Rica, Iran's uniform is also authorized by us. "

He said that this is not the first time that the sun sea has involved in the world cup manufacture. It has made several world cup jerseys before. The Ukraine Team Jersey, one of the top four teams of the last World Cup, was made by the sun sea.

"At the height of the peak, our world cup takes six or seven Team Jersey orders.

In addition to football clothes, sun Hai has been the authorized manufacturer of top brands in riding apparel and running apparel.

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It is certainly not easy for P to win the team uniform, but other small and medium-sized manufacturing enterprises have not given up the market competition.

In May 1st, Brazil outdoor adventure and sporting goods exhibition (BSS&ASF) opened in St Paul, Brazil. The only comprehensive sporting goods exhibition in South America is mainly open to retailers in South America.

Mr. Zhou, general manager of a sporting goods enterprise in Jinjiang, said that as an old football power, Brazil football has a large number of participants, and the market potential of related sporting goods is huge.

In addition, in 2011, the retail market of sports and outdoor products in Brazil reached US $13 billion, of which 35% of garment sales accounted for 35% of the world's largest sporting goods consumer market.

Brazilians' enthusiasm for outdoor sports is rising. At the same time, the rise of the middle class and the increase of consumption level also bring more potential opportunities to the market.

"The per capita consumption base of the sporting goods market in Brazil is still relatively small."

Mr Zhou said that Brazilians spend $34 a year on sports and outdoor products, which is lower than Germany's per capita consumption of $200, and therefore has broad market prospects.

"Although many international brands have already completed the layout of the Brazil market, small and medium-sized enterprises are still looking for business opportunities through various exhibitions, and can undertake some manufacturing orders for jerseys and sports shoes."

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< p > binglu Shijia import and export company exports to Brazil its products are mainly clothing and footwear.

The company's responsible person, Mr. Ke, said that from last year, sales of jerseys and sports shoes increased significantly in the categories exported to the Brazil market, and the sales of casual wear in daily wear were relatively stable.

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< p > "there are many business opportunities in Brazil market. We will take extra time to visit local customers and actively explore Brazil market."

Cai Lingling, the head of Huahai import and export company, said that although the market of Brazil radiation to the South American market is relatively high, the company will continue to open up and seek business opportunities through the Olympic Games.

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< p > the analysis of foreign trade personages thinks that Brazil is one of the BRICs countries, and has huge market scale and development potential. In the two years of large-scale sporting events, Quanzhou has great opportunities for manufacturing.

"Quanzhou enterprises should seize the opportunity to understand Brazil's demand structure and product standards in footwear and other industries, and strive to win their own market space."

The people concerned said that export enterprises should ensure product quality, maintain good product channels and provide better export services.

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< p > < strong > harvest sports marketing peripheral bonus < /strong > < /p >

Less than P, the market's keen sense of enterprise will never let go of the opportunity of marketing.

This world cup, although heavy gold input to direct marketing or advertising traditional enterprises are not many, but a lot of non sporting goods enterprises have crossed the border into the ranks of sports marketing.

It can be foreseen that after two years of the Olympic marketing war, the spring enterprises will not be absent.

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A chicken nugget.

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< p > Wolf Road costumes in the world cup, through sponsorship clothing, a media reporter sent to the "front line" in Brazil, for the brand to return the "war situation".

"He will wear the costumes of Wolf Road in Brazil, and we think this is also a cross border marketing."

Shi Huiyue, director of clothing brand of Wolf Road, said that as a trend brand, they will not miss the most popular marketing mode, showing a fashionable fan.

"Two years after the Olympic Games, we do not rule out the possibility of cutting into sports marketing."

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< p > traditional Quanzhou sporting goods enterprises have not been directly invested in the world cup, but the peripheral marketing war is very hot.

Reporters learned from XTEP that football has always been the second strategic category of brand besides running, so XTEP monopolized the two tournament resources of Chinese University football this year, that is, the XTEP China University Football League and the XTEP China University Futsal League.

And in view of the 2014 World Cup in Brazil, XTEP focused on the theme of "endless Carnival", taking the TV, new media (PC terminal and mobile phone end), terminal stores, college students football match platform as media to carry out the brand's integration and dissemination of the world cup.

"We hope that the overwhelming majority of Chinese fans will have a carnival everywhere during the Brazil World Cup."

The head of the company said that as for the Olympic Games after two years, XTEP will definitely not be absent, but how to operate is in the secret stage.

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"P > PEAK's brand Department Director Lin also pointed out:" PEAK is not the partner of this Brazil World Cup, many marketing methods are playing a scratch ball.

However, the world cup has made Brazil the focus of global attention. Brazil, as a market with great potential, has also taken into account the development of our company. At present, PEAK is also investing in the world. "

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< p > < strong > business opportunities for Olympic Games after two years are less than /strong > /p >

This is the only authorization of Zhejiang's official mascot of the world cup this year. It shows that China's manufacturing is recognized by the world in a certain degree. P

It is not unattainable to win a share of the Olympic Games with the strength of Quanzhou's traditional enterprises.

Mr. Wu of the industry believes that the strength made in China can be seen. At present, the products of all grades have the shadow of "made in China".

"However, there are still many deficiencies in China's manufacturing."

He said that many production still stays at low, low added value and rough manufacturing levels.

"One of the reasons is that the global economic downturn brought about by the international financial crisis has not improved much, and the demand for high-value goods is still less."

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< p > Mr. Wu believes that the protection of intellectual property rights in China is still full of loopholes. The biggest problem is that there are too many channels, and there is always room for making fake and selling fake products, especially for network fraud.

Although there has been considerable cognition and progress in the protection of intellectual property rights in China, Mr Wu is still looking forward to greater efforts, and the scope and measures of protection can be more comprehensive and thorough.

In Mr. Wu's view, the brand must be grounded, the product quality is improved, and its design style has (no plagiarism, no Shanzhai), and the grade can go up, the realm can be promoted, and then the export stele can be cultivated, and finally the brand can be talked about.

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Mr. P, an import and export trader, said that traditional enterprises should not give up the opportunity to participate in the exhibition in Brazil.

"At the exhibition, the two sides can confirm many specific matters. Customers can inspect suppliers, and suppliers can show their strength directly to customers.

Once you can undertake the order of official authorized products, it is not only a confirmation of the strength of the supplier, but also a good case for promotion of the enterprise.

He said that authorization is the recognition of the strength of the enterprise, including service, operation, communication, quality and after-sale, and the enterprise should do well in settling down in peacetime.

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"P" "before, China is just manufacturing, it only occupies a very small part of the entire supply chain, there is no development rights, pricing power, sales rights.

The authorization of such products is in the hands of foreign companies, and it is always a dream for Chinese enterprises to enter the authorized business team, which is mainly evaluated by European and American officials.

Chinese manufacturing enterprises need to pay more and more attention to the integration and brand value of the supply chain, and try to grasp the initiative from production to marketing, from wholesale to retail.

Mr. Cai said.

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< p > the industry also believes that the sports industry is the sum of the total production of sports material products and spiritual products and the provision of sports services, including the cultural and creative industries including sports industry, which is an important part of the third industry.

Sports culture industry includes sports service, sports competition, e-sports, sports media, Sports Publishing and other subdivision areas.

"The current development of these industries is not satisfactory.

Compared with the international industry giants, the resources and integration capabilities of Chinese enterprises are still lacking.

He said that Chinese enterprises could also consider mining business opportunities in these areas.

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< p > as for sports express marketing, the industry believes that a large number of enterprises that really win fame in a big event are few, and many enterprises have failed to achieve good results by smashing into heavy gold.

"In marketing, it is necessary to cooperate in marketing, product positioning, improving corporate image and improving corporate culture, so as to truly achieve the desired results."

He said.

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