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Hai Lan'S Home Business Is Up 60% This Year.

2014/7/17 13:36:00 92

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" a few days ago, the Oriental securities issued a research report on a href= "http:// www.91se91.com/news/index_f.asp" and "Hai Lan home" /a. The report predicts that the growth of Hai Lan's home business is expected to grow by more than 60% this year, and its terminal retail revenue is expected to reach 50 billion yuan in the next 3-5 years. 
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 based on the following three points, we have made the above judgement: first, the positioning of Hai Lan's home parity sale is in line with the current domestic consumption trend. The business mode is obviously stronger than the competitors. The price increase rate is low, the retail terminal is fully controlled, the market reaction speed is fast, and Dan Dianping's efficiency is far beyond that of peers. 
 secondly, the main brand of Hai Lan's home will have enough room for expansion in the future. By the end of 2013, 2900 channels were not much compared with product positioning, and they were also concentrated in East China. 
P > again, the market leading enterprise uniqo, which is the same as the model of Hai Lan's family, is restricted by the bottleneck of the speed of training the head of the shop. The channel subsidence speed is slow, and it is expected that the a href= "http://? www.91se91.com/news/index_f.asp" > uniqo < /a > is unable to meet the needs of the three or four line consumers, which provides a good expansion opportunity for the enterprise such as the home of the Hai Lan in the next 3-5 years. Based on this judgement, the next 3-5 years will be the golden period for the development of Hai Lan's home. 
 also pointed out that although Hai Lan's home has the possibility of terminal retail revenue from 50 billion to a leap of 100 billion quality, it still needs to focus on two aspects. On the one hand, Hai Lan's home needs to really master the commodity planning and retail skills. Only in this way can we improve the flow of goods and the flat store efficiency of Hai Lan's home, and realize the ultimate advantage of the price advantage brought by scale purchase, while facing the competition of UNIQLO. On the other hand, Hai Lan's home needs a richer category extension to further expand the market space, such as the whole population and the whole category coverage like UNIQLO, while maintaining the advantages of high cost performance and localization. 
 and from now on, Hai Lan's home has actively tried in these two aspects. Since last year, it has started buying some of the categories of water, and has planned to increase its proportion this year. In addition, "Ai Ju rabbit" brand focuses on < a href= "http:// www.91se91.com/ news/index_f.asp" > women's wear < /a >, and there is possibility of integration with Hai Lan in the future. 
 Eastern Securities believes that the annual growth of Hai Lan's home is more clear. It is expected that Hai Lan's home business is expected to grow by more than 60% this year. The 60% growth will come from the following four aspects: 
 first, the main brand of Hai Lan's home is expected to open about 450 stores, an increase of about 15% over the same period. 
 Second, the proportion of suppliers buyout increases, procurement costs decline, product price increase rate unchanged, is expected to drive sales increase, single store flat sales is expected to grow by more than 20%. 
 Third, the sales mode of the direct battalion, the terminal store cost is borne by the franchisee, so that the sales cost of the Hai Lan home is slower than the revenue growth. 
 Fourth, as the cost of reorganization and merger is less than the fair value of the invested unit, it is expected to bring more than 1 billions of extra income to the Hai Lan home.