Home >

Children'S Products Industry: The Establishment Of Membership System Is The General Trend.

2014/7/17 13:08:00 20

??? 日本語 Fran?ais English 中文

Children'S Products Industry Membership System The Trend Of The Times

every year from June to August, enter the "a href=" http://sjfzxm.com/news/index_cj.as "children's products < /a > market sales peak season. The children's shoes and children's wear brands have launched various promotional tools to seize the market share. A brand member recruitment campaign is also in full swing. 
 in order to be able to more accurately and extensively excavate channels, CAMKIDS launched the activities of "thousand shops, millions of members recruiting." "Children's shoes are relatively large scale members recruitment activities are few, we now recruit people through this member recruitment activities, as long as customers can leave a phone number, membership data can be further improved through follow-up." Hong Qinming, deputy general manager of Mingwei shoes and Garments Co., Ltd. said, "promoting CAMKIDS membership can not only increase consumer's awareness of brand, but also make interaction between brands and consumers, further understand the needs of consumers, and ultimately promote the meticulous management of CAMKID retail system." 
 < < a > href= > http://sjfzxm.com//business/ > < /a >. The activities of the CAMKIDS membership system are mainly targeted at 3-18 year old teenagers and children's parents. The activities are carried out in three stages. First, the consumers are asked to fill in the information and let them become members of the CAMKIDS, and then give them the multiple VIP courtesy such as "member's package", "fold up and fold up", "buy together and buy Group". 
 "the reason for setting up such a favorable entry condition is to first delineate consumers, then use membership to promote them, and improve the whole membership system through their needs." Hong Qinming said. 
P, vice president of marketing, vice president Luo Zheng Ping, for example, shows that the extensibility of the children's products industry membership system is far more than that of the mature men's clothing and women's clothing, especially in the value-added service of the later member card, in addition to the traditional integral gifts, it can also cooperate with cultural and educational services. Even in the early days when recruiting members, you can also use the double-sided adhesive characteristics of children's shoes and children's shoes industry to design and develop some recruitment gifts, which can not only help the baby but also grasp the consumption psychology of their parents, and first establish the most basic membership data. 
 "like women's clothing brand Song Di, they use face recognition system in the store, so that shopping guides can acquire basic data of customers through such a technology. After that, they gradually enrich their data with each customer's entry into the store and eventually form a perfect membership data. Luo Zhengping introduces, next, they will also push through various information and activities, through different means to push their members, this also formed a kind of advertising to strengthen the brand impression. 
 imprisoned membership system development 
 it is reported that although many members of the children's shoes and children's shoes membership system have been in existence for many years, many brands have tried, but the brands that can make full use of them have few advantages. The membership system of children's shoes brand is mostly restricted by their weak retail system, which makes the development of membership marketing difficult. Therefore, most brands only stay in the regional membership system of single store consumption, and want to break through, which requires huge retail support. 
 "many children's shoes and children's shoes membership marketing is relatively scattered, generally by various agents in the management of their respective markets, the promotion way is also more common, children's industry and the adult industry membership system because of different objects, the implementation is also different. But at present, membership seems to lack much room for innovation. Under today's market environment, membership system has not played a very big role, and the attraction to consumers is not so great. POOVE (China) Co., Ltd., the relevant person in charge told reporters. 
Wang Xiaojun, marketing director of P, Ltd., told reporters that if membership is allowed to function only in designated stores, it will lose the significance of membership. "Just like I bought something in a shop in Guangzhou, I ran a membership card, but when I returned to Fujian, the card didn't make any sense. If your card has no shop to use, is this card still of real significance? This is also the current situation of many children's shoes and shoes industry in Quanzhou. The channel management is scattered, and there is no unified retail management system. Even the national sales commodities have not yet unified member prices, which has imprisoned the development of the membership system to a certain extent. 
 "at present, the management of membership system is relatively extensive, and there is no good way of interaction. The object of general membership is mainly old customers." Luo Zhengping said, by contrast, the baby shop is much better than the membership system of children's shoes brand, similar to points, how much to send gifts, how much the system is equipped with single store affiliate. 
 > a href= "http://sjfzxm.com/news/index_c.asp > > member < /a > mechanism setting should first be perfect /p >
 children's products industry is committed to membership marketing, in fact, aims to enhance members' loyalty to the brand. Especially if the brand of the children's industry can take the lead in completing the membership system in chaos, then it will be very beneficial to the brand. 
 "compared with the membership system in other industries, the effect of membership in children's products industry has not yet been fully realized. The utilization rate is relatively low, and the accuracy rate is relatively low. If you want to be a member of the children's industry, you must understand the needs of the consumers, start from the needs, and do a good job of private customization so that you can better play the role of the membership system. Luo Zhengping said. 
 Luo Zhengping said that the membership system of the good dog has been practiced and has been done for many years, but it hasn't been very warm for the past few years. Nowadays, with the popularization of the Internet, the promotion of membership system has taken on new opportunities, so now we attach importance to the development of the membership system. Today's membership system is different from what it used to be. Now it can use some mobile terminals to interact, such as two-dimensional code, or push the collocation, new products and other information through mobile terminals to popularize the concept of brand to the public. Some brands have begun to try to exchange the amount of single store, integrate the consumption on the network, thus completing the online member interaction, but these interactions also need to be built on the perfect terminal system. 
 "children's industry to do a good job in membership marketing is actually very good, but first of all, we should make full research on the mechanism of members. We need to focus on interaction and experience, long-term management and management of members, and set up a relatively perfect mechanism. We need to give full consideration to the needs of our customers. Unlike adult clothing, children's clothing is oriented to children and mothers. These two groups can also carry out many subdivision. For example, in terms of mothers, there are also hot mothers and noble women, and their membership mechanisms should also be well placed. Therefore, the member management of children's articles should be classified and managed, and the members must be accurately positioned, then their needs should be analyzed, and corresponding member activities should be carried out accordingly. Marketing expert Lu Yao said.