What Secrets Are Behind The User Experience Under The Internet?

< p > the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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No competition, I am afraid that consumers can not talk about the real user experience, and the Internet has made the competition of enterprises more intense. In the future, it is not only the pursuit of product performance and value to win consumers, but what is it? User experience is very important. P

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P often hears that consumers are getting smarter and more picky. Prices seem to be no longer effective, and sometimes they even spend more money on other products.

One online shopping friend said in a chat that she now likes to buy things on Tmall more and more. Compared to Taobao bazaar, she feels safer and has better logistics and after-sale service, even though she needs to pay a higher price than Taobao market.

Actually, not just online shopping, but in reality, we will have similar experiences. We will not only pursue cheaper prices, but also higher quality or service.

Some enterprises are not competing in price wars. They are more giving consumers more services than they used to be. For example, some restaurants provide free service for queuing customers such as manicure, foot bath, thrush, fruit and games.

But why? Some "super value" services make consumers feel more and more like God.

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< p > < strong > > competition has better user experience < /strong > /p >

"P", if there is no competition, I'm afraid it will not be a good user experience.

User experience can be understood as the feeling of starting from the user's access to product or service information until the completion of the purchase and the enjoyment of after-sales service.

This user experience I understand includes three aspects: product service function experience, purchase process experience, aftermarket experience.

With the rapid development of e-commerce under the Internet, users can buy products from all over the country and even the world through the Internet, breaking the previous restrictions on regional consumption.

For example, we used to buy an electric fan, probably in the town or in the downtown area, even farther away from the surrounding city.

Besides, we need to pay a considerable cost of road travel, but when our choices are not so rich, our requirements for experience are only functional products or prices, or a little better.

Sometimes it is possible to tolerate a bad attitude for the sake of low price.

But now we can buy thousands of sellers on Jingdong, Taobao, shop No. 1 and so on, and the price service is clear at a glance, and it can also be returned for replacement.

Especially when there are no special requirements on product performance, service experience is undoubtedly an important bargaining chip.

At the same time, in order to win the competition, businesses need to do everything possible to improve the user experience and make users feel good.

So we will see 7 days no reason to return, 30 days of replacement, 2-3 hours of lightning service and other selling points appear.

The Internet has smoothed the competition walls and borders, accelerated the difficulty of competition, and improved the user experience.

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< p > < strong >. Users are not loyal to < a href= "http://www.91se91.com/news/index_f.asp > brand > /a", but more is their own experience < /strong > /p >

There is one thing I agree with: P, the Internet is redefining the brand. The brand will no longer fascinate and worship like a religion. Consumers will pay more attention to their experience and feelings.

We all know that the Internet is being centralization. Everyone can form their own center and become more and more aware of their individuality. Consumers will pay more attention to themselves and focus on product services, rather than the brand itself.

Once a great brand can not improve user experience and satisfaction, it will die out. NOKIA and Kodak are all examples.

It's hard for us to educate consumers through advertising and public relations. They are more willing to believe their eyes and ears feel real and the reputation of people around them.

The future of the brand may be a logo or a name code, and your consumer may like your product, or he is just a user of your stage. For example, Apple fans can become fans of Samsung, and maybe he will re consume apple in three months.

The ultimate state is that your brand can be the first three choice, not the only one, to buy such products.

In the era of Internet, brand dividends are disappearing. Instead, it may be experience economy and fans economy era.

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< p > < strong > user experience is the product of enterprise competition, and the welfare of consumers is < /strong > /p >

< p > if there is no competition, consumers will not be able to enjoy a good experience.

Like some monopolistic industries in our industrial age, though consumers are complains of numerous Tucao times, you will find it difficult to have a good user experience, or rather slow down.

Why, apart from the high mentality of monopolist, they know that improving user experience needs cost. For example, Yi Xin's three day delivery service is higher than the next day's request, and the cost is high, which means that enterprises need to invest more.

If an enterprise can make money easily on its original service, then they will not devote much effort and energy to improve the user experience and retain users.

But once competition arises, the situation is different.

Competitors may seek differentiated competition breakthroughs in other aspects of user experience.

In short, you can't attract all users, nor can you create absolutely perfect experience. But you can compete with competitors in some aspects, and some links are better than competing products. Otherwise, it is very difficult for future enterprises to survive in competition.

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< p > < strong > > user experience control and promotion < /strong > < /p >

< p > user experience is often a subjective feeling. Besides the objective influence of substantive products and services, this feeling is largely influenced by subjective factors. His actual experience and his expectations determine his last experience.

Therefore, in order to improve user experience, enterprises need to control their expectations reasonably, and the higher the user experience is expected, the more practical they will be. On the other hand, it is necessary to improve their practical experience, such as the quality of the product itself, the shopping process experience (OTO is also a kind of experience), and after-sales service, including making gifts by giving gifts, discounting, etc., to create some surprises to enhance the experience.

Therefore, it is necessary for enterprises to enhance their competitiveness through user experience to increase the actual experience value rather than just the product itself.

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< p > user experience also has a very critical point, which is aimed at your quasi target user experience.

This quasi target user mainly refers to the users who have the ability to purchase products or services normally, and those who enjoy your products through an occasional super low discount are not necessarily. His user experience is not worth much reference.

Only those who have the power of consumption will make demands and pay the quality and experience, and the more they have the power to consume, the more they will pay attention to the experience rather than the entanglement of price factors.

What is the secret of user experience in the Internet age? It is "a href=" http://www.91se91.com/news/index_s.asp "> consumer" /a ", which has very diverse choices, and their cost of wastage is very low, and the price and product function itself will no longer become the most important attraction factor.

In the future, the competitiveness of the vast majority of enterprises formed by products and technologies is difficult to become a lasting competitive power, and user experience is the core competitiveness that truly meets the needs of future users, and there is no end to it.

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