Your Marketing Lacks Attitude Rather Than Skill.

< p > here, the world's clothing and shoes and hat nets are introduced to you. < /p >
< p > you often think that marketing is not good because it lacks skills. Is this really true? A few small stories tell you what is behind you. < /p >
P does not know why. Today, the word "attitude" has always appeared in my mind. It has been repeatedly connected with life, work and even people's affairs. The more I think about it, the more important it is. No wonder people say "attitude decides everything". But I prefer to think about it with marketing. Suddenly, I found several interesting stories. You will regret it after reading it! < /p >
< p > < strong > Story 1 < /strong > /p >
< p > the world cup is very hot, and the network suddenly came to the conclusion: < /p >
P, a 27 year old boy from Anhui, resigned from the world cup and resigned from a company's annual salary of more than one million (or 100 thousand) marketing manager. He said that in 2002, the national football outlet made him crazy about football, but his work became more and more busy and he had no time to watch it. He said: "work is not the whole of life, it should be stopped at the right time to see. Anyway, the company has the responsibility of dad, and his father is in good health. "/p".
< p > there is no doubt that the last sentence brightens the eyes of countless people. It's the truth that you don't have such an old father without him. We are often inspired by some marketing cases that appear to be "rotten to the marrow", such as event marketing, XX enterprise monthly rise 500 thousand, XX grab red packets, millions of people participate, XX sell rice to millions of dollars and so on. Just like the guy in the paragraph, if the last sentence doesn't point out the truth, how many fans will envy the mess and even complain about their incompetence. < /p >
< p > back to marketing, I see that many enterprises lack the attitude of seeking truth from facts and self-awareness, especially the responsible person. When they are not yet experienced but are fascinated by others' success, they blindly promote the blind command, so the appearance of "high goal, high demand and high investment" often results in failure, and it is difficult for them to achieve their original expectations at the same time. Others' success always has their own rules, maybe funds, teams, experiences or opportunities. If we fail to reflect early, the company and team will suffer. < /p >
< p > marketing awareness: the enterprise (responsible person) needs to have a self-awareness and a realistic attitude. The goal is not that the higher the better, the more objective the better. If the high goals and expectations are not reached, it will often damage the confidence of the team (or even bring enormous pressure and panic to the team). Serious people may even cause the overall strategic error of the enterprise marketing. Remember: what others can do is not always possible. Objective analysis of your resources, funds, teams, brands, etc. is enough to support your expectations. < /p >
< p > < strong > story two < /strong > < /p >
< p > at a sharing session the other day, when the researcher shared a case, he said, "a student enterprise has put into practice the skill of how to optimize the title and summary of WeChat's copybook to improve reading opening rate". After the optimization of the copybook before the same subject activity, the student initiated the results again. The result is that the number of participants, interaction numbers and opening rates has increased by nearly 100% over the previous time, and there is truth in the picture. I was curious. Later, I scanned its recent graphic message and found that it has improved a lot compared with previous optimization, and now the data is the best proof. It is not the magic of our church, nor the intelligence of this enterprise, but the attitude of this enterprise (WeChat operator). Question: our company has participated in a lot of training, learning countless skills and methods, how much to truly implement, learning skills only need time, and landing skills depends on attitude. < /p >
< p > marketing awareness: skills are good and need attitude to control. No matter for business or individual, don't think you can get results if you learn skills. I believe that the enterprise operator in the story must have some thoughts and thoughts with her when applying skills. For example, there may be 1, 2, 3 kinds of writing titles, but after analysis, third kinds of effects may be the best. Many people blindly copy skills and lack of self reflection can not really play the effect of skills. In the story, he uses the skill of self analysis and judgement, and behind this action's subconscious is his attitude towards this work. Many enterprises (individuals) blindly win the skill losing attitude. < /p >
< p > < strong > story three < /strong > < /p >
< p > chatting with a friend of a marketing service company, and by the way, how did the new media that had been guided by the new media do? He feedback that after the strategic diagnosis and sorting, the enterprises have clear goals and strategic directions, some progress is obvious, some are slower, because most of them are implemented by the customers themselves, and their understanding and execution of the original scheme are not in place, so it is expected. < /p >
< p > I then asked him, what do you feel and find after serving so many < a href= "http://www.91se91.com/news/index_f.asp" > Customer < /a >? He said that the operation of new media is a lot of detail. Operators and product managers have many similarities. They need constant deliberation and polishing, such as positioning, content copy, activity design, etc. at the same time, they also have higher requirements for marketing experience and customer psychology, such as activity design, fan interaction recovery (psychological control) and so on. Of course, enterprises need more people who understand new media. I can't agree with him more about these feelings. < /p >
< p > marketing observation: the enterprises that do well in new media marketing must have their own attitude (or that trader). This attitude is often reflected in their service response speed, creative design, activity experience, interface vision and personalization. Especially in the story, "there are many similarities between operators and product managers". They are too good. They are all delicate jobs. They all need patience, perseverance and even a critical eye. If you want to win new marketing victory by extensive means, it is almost impossible. It is the way to play advertisements. Attitude determines everything. Details determine success or failure. < /p >
< p > < strong > story four < /strong > < /p >
< p > attitude is worthless because it can not be measured by money. Attitude can't make you succeed or earn money right away, but you must rely on your attitude to stay at the top of success. This part of the story has happened to me and is happening to millions of marketing people. Let's encourage each other. We all want to grow and improve quickly, be an excellent marketer, have a comfortable job and a good salary, then ask: < /p >
< p > do you insist on reading some marketing articles or pages every day, or do you still remember /p?
< p > do you insist on doing daily (weekly) project data recording and analysis, thinking and summarizing problems, or have long ago neglected /p?
< p > do you insist on doing your job well and reporting in time when your boss is away? Or you can be lazy and lazy. You can drag on /p.
< p > do you insist on carrying out the plan according to the established plan (work or plan) 100%, you can think more at any time, or complain about /p when you have a problem.
< p > > have you finished reading this article, silently complaining about how three Shou wrote Parallel products, no value, or gratitude, self detection, and find your own shortcomings? < /p >
< p > calm down and think carefully. Do you lack skills? Have you seen any mysterious skills? What you lack is attitude, searching and using a href= "http://www.91se91.com" > attitude < /a >, right?