"China Quality Daily" Before The Mirror, "Try It On".

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Shanghai and Eagle Technology, which is committed to < a target= "_blank" href= "http://www.91se91.com/" > clothing /a > digital equipment research and development, is recently planning to cooperate with the clothing brand and install its 3D fitting system in dozens of clothing stores. "P"

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At P, consumers can try a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > on their own 3D model.

But consumers should not expect that every item they choose can be fitted properly, because the system can simulate the same effect as the actual fitting, it will truly copy everyone's body curve and tell the consumers honestly what clothes are not suitable.

At the same time, it can closely retrieve the style of dress adornment which is suitable for itself according to the consumers' body shape, skin color and facial features, and attach the exclusive image suggestion manual to consumers.

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< p > according to the introduction, Shanghai and Eagle technology has introduced the world's most advanced 3D fitting technology into the country through cooperation with the US 3D body scanning system and Belgium online fitting system company DNA.

The US 3D body scanning system has a history of more than 20 years in the 3D volume field. It has been funded by the US government before, and the US human database has been completed by them.

Unlike the general anthropometric measurements, the 3D anthropometry of the US 3D body scanning system can measure the distance according to the human body curve, and the existing 3D measurement in the market can only measure the straight line distance between two points.

DNA is engaged in developing the application of 3D system in store terminal and internet terminal. Its magic mirror system has realized the virtual 3D fitting of store terminal, and has become the blueprint of 3D online fitting. Its plug-in is compatible with the mobile phone end. It is the best supplier of code compatibility in the field of virtual fashion sales at present.

DNA has accumulated many successful experiences in the field of virtual fitting glasses, and has already served many advanced custom clients abroad.

Shanghai Eagle Technology hopes to bring true 3D virtual fitting to the vast number of Chinese consumers through integration.

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Mu Weiwei, director of the Shanghai and Eagle Technology three dimensional business division, said that their 3D fitting is not the same as the similar products on the world.

At present, a part of the 3D fitting system is actually a two-dimensional fitting. It only compares the flat clothes before the portrait, unable to show the upper body effect of clothes. The other part is fitting on a fixed 3D model.

"It's more like a game."

Mu Weiwei said, "changing clothes on 3D models is like changing clothes for dolls, and consumers can not judge the effect of clothes on themselves.

Every dress is perfect on the model. "

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< p > it is reported that Shanghai and Eagle Technology's < a href= "http://www.91se91.com/" > 3D fitting system < /a >, which is called "fashion consultant store system".

Yin Zhiyong, chairman of the company, said that the "fashion consultant store system" would be an epoch-making change for end users.

It allows consumers to try out more clothes at a store or any place where they can access the Internet, using mobile phones or tablet computers, and record the effect of each try.

In hot summer or cold winter, consumers do not need to wear sweaty or tedious strip clothing because of fitting clothes. They try to wear 60 clothes in 1 minutes in a virtual scene, and then compare purchases.

In addition, consumers can also make recommendations to friends through e-mail, WeChat, micro-blog and so on.

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< p > at present, the return rate of the electricity supplier is 20% to 25%, because there is a gap between the picture and model display and the real try out of consumers.

Therefore, the online use of Shanghai and Eagle technology system enables consumers to reload and match their own 3D models, showing real dress effect and avoiding the lack of online shopping.

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< p > at the same time, brand operators also enhance their added value in the application of the system. Mastering the detailed data of consumers can provide personalized service better, so that consumers feel that their brand is the most aware of him, and will surely increase consumer loyalty to the brand.

Using the 3D fitting mirror, the brand can display the product to the maximum extent without having to be confined to the display area of the shop.

Yin Zhiyong said: "the future store is more like a product display terminal. All the clothes in the brand season can be displayed on this server, virtually expanding the display area of the brand.

At the same time, it is also more closely linked with the online industry, which determines production by demand and effectively reduces inventory. "

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< p > more information, please pay attention to @ Shanghai and Eagle Technology Public micro signal < /p >.