Wangfujing Zhanjiang Shop Opened 1 Years Ago And Closed Quietly

Liu Hui, chief consultant of Beijing Zhao Yi Retail Management Consulting Co., Ltd., in an interview with reporters, said that the department stores in Guangdong and Guangxi are mainly affected by Southeast Asia and Hongkong. The local consumers are different from the northern consumers. The northern department stores are very not suited, including the Wangfujing store which has been operating for more than 10 years in Guangzhou, which has been adjusted many times before, and the core managers are all locals now.

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< p > < strong > Zhanjiang shop opened in one year, < /strong > /p >

< p > data show that in May 2012, the company invested 10 million yuan to set up Zhanjiang Wangfujing Department Store Co., Ltd., after 7 months' preparation, it was officially opened at the end of that year.

The store is located in the core business circle of Xiashan District, Zhanjiang City, Guangdong province. It occupies four floors on the ground floor of Jiangxia square, with an area of 40 thousand square meters.

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< p > Wangfujing has high hopes for this store. Wangfujing had only one Guangzhou store in Guangzhou for 16 years.

It is understood that the Wangfujing shop closed suddenly.

According to Guangdong television reported that the Wangfujing store in July 10th received a notice of closing shop, second days to inform the merchants to withdraw from the cabinet, resulting in some merchants too late to deal with.

In July 1st, the store was still promoting sales.

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< p > the explanation for Wangfujing's closure is that its performance has not reached the expected level under the influence of the economic environment and various objective reasons.

In fact, the sales of Zhanjiang stores were not good from the beginning.

According to the 2012 orient daily report, there was a certain gap between the trial business of Zhanjiang store and the expectation. The proportion of wearing goods was not high, which affected the gross profit level of the whole shopping mall.

At that time, Wangfujing demanded that Zhanjiang stores should take the time to adjust their commodities and rapidly expand the market influence of new stores.

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< p > now, the Zhanjiang shop has failed to live up to the hope of Wangfujing.

Wangfujing's 2013 annual report shows that Zhanjiang stores lost 30 million 160 thousand yuan last year.

Statistics show that Wangfujing launched the p regional department store chain development in 1996, and has completed the layout of the store network in China's seven economic regions.

According to the 2013 annual report of Wangfujing, Wangfujing has 7 growth areas in Central China, North China, Southern China, southwest, northwest, East China and Northeast China. Only Southern China district (including Guangdong and Guangxi) has a negative growth in operating income, operating income of 938 million yuan, 10.46% less than the previous year.

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< p > < strong > in < a href= "http:// www.91se91.com/news/index_c.asp" > Guan Dian < /a > and opening shop, entangled < /strong > /p >

< p > at present, Wangfujing has 5 stores in the < a href= "http:// www.91se91.com/news/index_c.asp" > Beijing < /a >, there are 14 stores in the first tier provincial capital cities, 10 stores in two or three cities, but the sales are not the same. Some mature shops have made great contributions to sales stability, but the poor sales performance of new stores has dragged Wangfujing's achievements.

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< p > Wangfujing 2013 annual report shows that the 6 stores in Zhuzhou, Fuzhou, Fushun and other places are in a state of loss.

In February 2008, Nanning Wangfujing store, which has been in operation for more than 3 years, was stranded in Nanning because of its poor management.

One industry insider told the daily economic news reporter that Wangfujing is considering closing the Fushun store, but no decision has yet been made.

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At the same time, Wangfujing is still looking for a new shop to open shop. P

In December 2013, Wangfujing department store signed a contract with the grand Heng Sheng group to enter the Wangfujing shopping center project in Nanchang.

At the end of March this year, the Dongguan Municipal People's government held a signing ceremony for the strategic cooperation framework agreement with Wangfujing. Wangfujing plans to invest 5 billion 500 million yuan to build a commercial complex, plans to start work in the year and open in 2016.

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< p > industry insiders told reporters that Wangfujing is actually more entangled in closing stores and opening stores. On the one hand, because of the bad environment, the sales of new stores are not good enough to drag down performance, and on the other hand, the scale of new store sales is difficult to grow.

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"P" Sai Di consulting data show that in 2013, the average sales growth of China's department stores increased by only 4%, which was far from that of 2006~2011 16.5%. The growth of business income of Wangfujing, Tianhong, Ginza and Parkson was all single digit.

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< p > Wangfujing earnings report shows that the revenue growth from 2010 to 2013 was 25.66%, 20.18%, 8.97% and 8.35% respectively, showing a decreasing trend year by year.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > the whole channel < /a > pformation has little effect > /strong > /p >

< p > Wangfujing has long been aware of the decline of department stores.

In September last year, Wangfujing department store began planning a full channel development strategy, readjusting commodity, membership, system, organizational structure and future development strategy of the company.

Such as hiring McKinsey and IBM consulting companies, planning the pformation strategy of the Internet age, looking for new business models; Wangfujing mall, APP platform and WeChat service number on-line, and 5 stores WIFI on-line.

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< p > in February 14th of this year, WeChat shopping in cooperation with Tencent in Beijing will be tested in the department store of Beijing. The two sides will carry out specific cooperation on WeChat public platform business function and WeChat payment service.

This is seen as the beginning of the pformation of Wangfujing.

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Under P online, Wangfujing is also pforming traditional stores, pforming shopping centers and increasing catering and entertainment formats.

In May 2013, Wangfujing announced that it would spend 35 million yuan on the operation adjustment and renovation of some floors of Beijing department store. At the end of the year, the 6 floor will be changed to catering format, and the target population will be pferred from local customers to local customers.

Before 2015, the Wangfujing department store announced that it would open the 4~5 shopping center by 2015 and complete the provincial capital city store layout within five years.

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< p > but from now on, the pformation of Wangfujing's whole channel has not yet shown its effect.

Retail industry expert Ding Liguo told the daily economic news reporter that the concept of O2O pformation in department stores was put forward by Internet Co, and orders and payments were carried out online. This means that the lifeblood is mastered online and the department stores will be subject to Internet Co, so this is not the way out for traditional department stores.

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< p > in combing the annual report of Wangfujing, the reporter found that Wangfujing with cash in hand has a good income on financial products.

In 2013, Wangfujing's financial report showed that the total investment amount in the trust project was 1 billion 930 million yuan, all of which were invested by the company's own capital.

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