Saleswoman's Business Language Skills

1, avoid Imperative form Use multiple requests. The imperative sentence is the unilateral meaning of the speaker, forcing others to do it without asking others' opinions; and the request statement is to respect others' attitude and ask others to do it. Request statements can be divided into three statements: affirmative sentences: "please wait a moment." Interrogative sentence: "can you wait a little longer?" "no doubt," will you wait a minute? "Generally speaking, interrogative sentences are more effective than affirmative sentences, especially if they are interrogative sentences, which can better show the respect of the salesperson to the customers.

2, less use Negative sentences Use affirmative sentences more often. The meaning of affirmative and negative sentences is just the opposite. They should not be used arbitrarily, but if used skillfully, affirmative sentences can replace negative sentences, and the effect is better. For example, the customer asked, "do you have this in other colors?" the salesperson replied, "no". This is the negative sentence. If the customer listens to this, he will say, "no more," so he turns around and goes away. If the salesperson answers another way, customers may have different reactions. such as Sales Clerk Answer: "I'm sorry, this is only black at the moment, but I think the color of the high-end products is very deep, which is consistent with your temperament, identity and use environment. You may as well try it." This affirmative answer will make customers interested in other products.

3, adopt the method of first demotion and later praise. Compare the following two sentences: "it's too expensive, can you give a discount?" (1) - "the price is slightly higher, but the quality is very good." (2) - "the quality is good, but the price is a little higher." In addition to the reverse order, the two words have no change in word number and wording, but they make people feel totally different. Let's take a look at the second sentence. Its focus is on the high price. Because of this, customers may have two feelings. First, though the quality is good, it is not worth so much; secondly, the salesperson may look down upon me and feel that I can't afford to buy such an expensive thing. In the first sentence of reanalysis, it focuses on "good quality", so customers will feel that it is because the quality of goods is so good that they are so expensive. To sum up the above two sentences, the following formula has been formed: (1) - disadvantages - advantages = advantages (2) - advantages, disadvantages = shortcomings. Therefore, when introducing goods to customers, A formula should be used. First, the shortcomings of the commodities should be first introduced, and then the advantages of the products will be introduced in detail. This method is very effective.

4, the words are vivid, and the tone is euphemistic. Please look at the following three sentences: "this dress looks very nice on you." "You look very elegant in this dress, like your lady." "This dress is ten years younger than you are." The first sentence is very common. The second, third sentence is vivid and vivid. The customer is glad to hear that you are complimenting her. In addition to language vividness, euphemisms are also important. For some special customers, taboo words should be heard so that customers feel that you respect and understand him. For example, to fat customers, not to say "fat" and "fullness"; to darker customers, not to say "black" and "Darker Complexion"; to customers who want to buy low-grade goods, do not say "cheap", but to say "this price is moderate".