Why Are The "Limited Edition" Products Such As Shoes And Clothing Better Sold?
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201407/18/20140718015605_sj.JPG "/" < > > "
The more products available in the same brand than P, the more the market will be, the harder the sales will be, on the contrary, it will become hard to find.
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< p > then, for many consumers, why is the less the same product, the more passionate the buyer will become? What inspiration can some businessmen get from it? < /p >
< p > strong > "limit" seems to be more popular than < /strong > /p >
< p > "this limited edition" a href= "http://sjfzxm.com/news/index_c.asp" > sports shoes < /a > is there any supply? "Last week, Xiao Liu rushed to a sporting goods store in the old city, hoping to buy a pair of limited edition sports shoes, which was told by the salesmen that they had no goods for sale, and Xiao Liu had asked whether he could make a reservation.
"Although the price is over 1000 yuan, and it has not been discounted, it is loved by consumers," a salesperson said.
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< p > on the Internet, the limited edition of the world cup has emerged one after another in recent times.
For example, Budweiser has launched the "Hercules cup Gold Edition" beer, and some clothing brands have also introduced limited number of jerseys. A jewelry brand has even launched the world cup style jewelry, and sales are good.
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< p > "price is not a problem, but a difference."
Recently, Mr. Shen, who is buying a limited edition product in a shopping mall in the old city, said that because of the influence of the idea of "dilute", even if the style of the product is novel, if the quantity of the product is too high, it will not buy it, but if there is a limited edition product, it will come to buy it immediately.
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< p > and in several 4S stores in the urban area, from the beginning of this year, there are occasional "a href=" http://sjfzxm.com/news/index_c.asp "limited edition < /a" models.
"Compared with some models, although the configuration of this kind of vehicle is not much, and the price is much higher, it does not affect sales popularity at all," a salesperson said.
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< p > in order to arouse consumers' desire to buy, there are still quite a lot of businesses that sell "limited cards".
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< p > recently, the reporter learned from the visit survey that compared with ordinary products, such limited products are not much different, but the popularity is really unexpected. Some citizens are paying high prices through pfer.
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< p > < strong > what can you learn from the "limit"? < /strong > < /p >
< p > "limited edition" has always been a popular word in fashion circles.
Almost all major brands will issue limited order products at a specific time.
These single products often aim at a special holiday, or a special style that should be released for a particular event in a certain area.
The latter is part of the limited time limited sale of goods, fans who love them will go all the way to rush to buy.
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< p > at the moment, when some big brands are frequently popular in the market through the word "limited", what can they learn for themselves in many manufacturing industries in Shaoxing? < /p >
< p > at the Keqiao creative center, at present, a clothing design enterprise has launched the "a href=" http://sjfzxm.com/news/index_c.asp "limited license < /a >.
It is a promise that every garment produced by the company is guaranteed to produce only one product, and the response will be considerable after the launch.
"In the future, we plan to implement this sales concept in the form of exclusive stores," the company official said. The idea of choosing such a way to open up the market is also derived from the concept of "limited edition".
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< p > Zhuji Jie Li Ya Group Co., Ltd. has a strong sense of advance in product development.
"Grabbing the frontiers of the product trend is equivalent to obtaining limited cards, and the market is naturally different from others," the company's official surnamed Meng said.
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< p > in fact, the ability of Shaoxing enterprises to imitate is quite strong, but such ability will eventually hurt the whole industry.
"Which products sell well in the market, they will copy immediately," some operators in the textile market told reporters that once the counterfeit products are excessive, it will inevitably lead to price decline and profitability.
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< p > to discover and develop new products in time, many Shaoxing enterprises should learn from them.
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< p > "when others have not yet captured the market information, you can advance the product in advance. Because the initial market is large and the competitors are few, the enterprises can get larger profit margins." some people in the industry say so, of course, the speed of your product replacement must also be fast. When everyone rushing in, you can choose to leave or throw out some new concepts and expand the market through dislocation operation.
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