Changes In Knitting Garments Start From 0.1 Cm.

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > in the exhibition, knitting enterprises from abroad not only show their advanced technology products and design concepts from the forefront of fashion, but also reflect the results of a large amount of market information collection done by overseas knitting enterprises and brands in the early stage of entering the Chinese market.

In addition, different from the domestic knitting enterprises used to specialize in one of the ideas, the overseas knitting enterprises prefer to develop and expand the coverage in their respective categories.

For example, the underwear brand LASCANA from Germany needs to adjust or redesign the original European version according to the shape of the Chinese women. The knitted apparel brand ZENEROE from South Korea, which is mainly knitted "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", needs to collect and figure out the size and age of the Chinese consumers, and then blur them, so as to design and produce knitted women's clothing with a smaller age limit.

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< p > < strong > change starts from 0.1 cm < /strong > /p >

< p > "for a lingerie, a 0.1 cm change in the shoulder strap will make the wearer experience completely different, and the change that we enter the Chinese market begins with the 0.1 cm."

Chen Bairong, LASCANA's CEO, told reporters.

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< p > LASCANA is a high-end female underwear and bikini brand from Germany. As the world's largest online apparel and daily necessities retailer OTTO group's own underwear and swimsuit brand, LASCANA has more than 60 years of brand accumulation. The application of ergonomics has always been their most skillful skill, and the comfort of their underwear is also the reason why they are deeply loved by European women.

But if you want to develop in the Chinese market, it is no longer a simple adjustment in human engineering.

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< p > "the size of Chinese women is not the same as that of European women.

For example, Chinese women have a slightly scattered chest shape, while European women are more solid and tall. Chinese women tend to have smaller body frames, while European women tend to be larger, especially in the shoulder area.

Therefore, aiming at the products designed by Chinese female consumers, we must first adjust the original analysis data of ergonomics, and the collection of Chinese women's body data is not simple at the beginning.

Chen Bairong said that through the collection of body data of a large number of Chinese female consumers, they established a model database at the headquarters of Germany, and began to carry out the adjustment test. After analyzing the data, the results were followed by a real life trial, a careful adjustment of the shoulder strap and the bottom belt, and finally the data of ergonomics suitable for Chinese women to wear underwear.

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< p > in addition to adjusting the design from ergonomics, we should also change the style and style.

This problem can not be solved even if all the < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > comes to China.

We bought a large number of seasonal popular products to bring designers to the German headquarters, so that they can understand and adapt to the aesthetic habits of Chinese consumers.

These products are not only bra, but also various pajamas, underwear and other products.

Chen Bairong said, "when the designers saw the pink coral pajamas we bought and the underwear full of lace and bow, they were all very surprised, because these elements are rare in Europe, let alone fashion."

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< p > in addition to product research and development, and to adapt to the current situation of the Chinese market, in view of the current popularity of the online shopping market in China, LASCANA will choose to enter the first stop of the Chinese market on the Internet. Through the early years of trial experience for a large number of Chinese consumers, as well as careful and careful visits and surveys, LASCANA has harvested a large number of fans, and they will return the information obtained to the German design team, aiming at the final overall adjustment of Chinese consumers' physique and aesthetics.

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After half a year's preparation, LASCANA finally made preparations for entering the Chinese physical market. At the recent Shenzhen trade fair, LASCANA showcase 6 series of products to meet the needs of Chinese women in different styles and stages.

Chen Bairong said, "in fact, the products produced by underwear enterprises are not comprehensive enough. It is almost impossible for consumers to find the bra needed in their bra products at all times.

But in the world created by LASCANA, female customers can show their every aspect and find style matching underwear, such as new marriage, honeymoon, seaside vacation, fitness and leisure.

This can be seen as a presentation of the results we have prepared for half a year. "

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< p > underwear has high technology content and strong privacy, while casual knitted women's clothing is not restricted by human body engineering technology, but is restricted by national style and external environment. The change of knitted dress will start from different places.

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< p > < strong > adjustment is based on customer demand < /strong > < /p >

< p > "we have more than 600 single products per quarter, including clothing and accessories, but these 600 products come from 6 people's design team and the previous experience of trying on consumers."

ZENEROE Yu Zhengri, assistant director of design of Guangzhou Ni Ni Luo Yi Garments Co., Ltd., told reporters that many consumers would complain when trying on them. For example, if the < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > the waist is a little better, "" if the skirt skirt hem wave is bigger, it will be more perfect ", ZENEROE design director Li Hengzhen said," what we most care about is what consumers want.

According to the needs of consumers, we should adjust the products and finally go to the market. This is the last step to adjust when we enter the Chinese market. "

The Korean casual wear brand ZENEROE8 registered in Guangzhou, China this year, the South Korean sole proprietorship, and set the headquarters of ZENEROE brand here.

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< p > careful observation of the products of ZENEROE is not difficult to see that the restrictions on age and body shape are weakened, so that their products can cover more women consumers in the market.

Yu Zhengri said: "although ZENEROE has gained a firm foothold in the local market, Korea has quickly entered the US and Japan market by virtue of its high quality product quality and comfortable wearing experience. But before entering the Chinese market, we did a lot of preparatory work."

It is understood that in addition to collecting market data, female consumer habits, the target population's living environment and working environment have been fully investigated and understood.

"Only in this way can we produce women's clothing that is free from environmental constraints and expand the sales target population."

Li Heng Town said.

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< p > although there are 60%~70% knitted fabrics and 70% product fabrics from South Korea, the unit price of ZENEROE is still controlled at around 1500 yuan ~2000 yuan. "This is our strategy to achieve better brand design for more consumers with high-end design and parity products. In fact, whether it is workmanship, fabric or design, the price of single products of ZENEROE can be set higher."

Li Heng Town said.

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< p > with the rising demand for knitted products in China's knitted apparel market in recent years, overseas knitted brands wishing to enter the Chinese market will no longer be waiting for Chinese consumers to adapt to them. Only when they have sufficient market data will they be able to face the Chinese market for inspection.

Before that, the original products may need to be negated completely, and then they will be changed or adjusted from the beginning to the end according to the Chinese consumers' preferences. Therefore, those knitted outsiders who want to share the turnover of China's a href= "http://www.91se91.com/news /index_s.asp" > market /a will ultimately depend on change.

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