High Street Culture Brings New Possibilities To Fashion.
< p > a "star from you" has just become popular. In the instant, a large number of "thousand Song Yi Tong" appeared in various electricity suppliers. The hot selling and shopping malls of the market reflect the predicament that Chinese fashion market is going through. At present, China's fashion channel is experiencing a stage of fierce collision between business spanformation based on Internet technology and traditional commercial circulation. < /p >
< p > research finds that over 40% of Chinese consumers purchase decisions are influenced by the trend. Consumers have strong thirst for the pursuit of a unique brand. However, there are various problems in the purchase channels: the big international brand, although the design is highly sought after, but after all, the price is high, only a small number of people can afford it, and consumers are pursuing fresh, inspirational and something that can make them different. This is not a luxury brand that has been stationed in China for many years. The electricity supplier represented by Taobao is keeping up with the trend of big brands, giving out imitation money, so that ordinary people can enjoy first-class design, but the quality is uneven and slightly low. While the traditional brand design in department stores tends to be identical, it is difficult to meet the needs of post-80s consumers in pursuit of brand and sexual design. On the other hand, the brand of domestic independent a target= "_blank" href= "http://www.91se91.com/" > designer "/a" appears to be too small to be the choice of the general public. In this way, China's fashion is like a trapped animal, seeking new breakthroughs. < /p >
< p > how to introduce the international fashion trend in addition to the international top line to introduce the domestic fashion, and help domestic designers and breakthroughs to find better brands and channels. This is exactly the problem PH Value has been committed to serving the entire garment industry. Whether the electricity supplier or the department store after spanformation, how to find products or brands that meet the needs of consumers will become the key to their survival. Perhaps the international perspective of PH Value is a good opportunity to solve difficulties. < /p >
< p > > strong > high street culture "/strong > < /p >.
< p > facing the domestic predicament, the birthplace of old fashions, Britain has many places that we should learn from. < /p >
< p > in the UK, the "high street culture" has been affecting the fashion trend. The most prosperous commercial streets in many cities in the United Kingdom are called High street. These high street boutiques will imitate the fashions displayed on the T fashion show, and make them quickly for sale so that everyone can buy them. It is precisely because of this "high street culture" that the original a target= "_blank" href= "http://www.91se91.com/" > dress "/a", once displayed by model, people can quickly get the most popular replica from the store. The "high street culture" has become the best link between the public and the high-end fashion. It also makes the trend update faster and faster, which promotes the renewal and development of the entire garment industry, and forms a relatively benign model. < /p >
< p > at the Pure London international clothing exhibition held annually by the i2i exhibition group of UK, many mature high street brands will appear here, making it a famous fashion exhibition in Europe. The success of Pure London depends on the combination of brand style and price, so that consumers can clearly and easily locate the shops that are most suitable for them, and grasp the trend trend along the way. The fashion show is the core part of Pure London. It gives consumers the opportunity to see fashion and helps them to add inspiration to the next season wardrobe. At the same time, fashion shows also give small brands a chance to show themselves and publicize themselves. < /p >
< p > therefore, the British high street culture brand brings fresh breath to the Chinese fashion world in distress. Based on this consideration, PH Value and Pure exhibition will join forces to introduce these high-quality brands to China, so as to build a good platform for communication at home and abroad. < /p >
< p > < strong > brings new possibilities to fashion, < /strong > /p >
Shortly before P, China International Trade Promotion Committee "a target=" _blank "href=" http://www.91se91.com/ "> textile" /a "industry branch, China knitted Industrial Association (CKIA) and British i2i Exhibition Group signed three cooperation exhibition agreements, and jointly organized two exhibitions of" PH Value fashion first exchange "and" i2i ". < /p >
< p > P&P is not a simple 1+1 mode, but to give full play to each side's advantages, and put the new exhibition concept and operation mode into the platform. The Chinese sponsor will use the 600 thousand buyer database accumulated over the years to serve the exhibitors brand. I2i group will cooperate with its offices in Shanghai, Hongkong, Singapore, Taipei, Seoul and Tokyo. It will invite the retailers, agents and distributors to join the exhibition with the 150 thousand local database resources of these partners. Buyers mainly come from large department stores, shopping centers, international chain retailers, e-commerce providers and affiliate agents. < /p >
When p > Little White Lies, Ariella, Louche London, Paul Boutique, Gina Bacconi and so on, more than 60 European brands will be unveiled. For these brands, P&P is a trustworthy way to enter the Chinese fashion industry, and it is a bridge between them and Chinese channel providers and consumers. At the same time, WGSN, an internationally renowned trend research organization, will bring exciting trends to the exhibitors and audiences, as well as seminars related to the fashion industry. < /p >
< p > this is not only an exhibition, but also an important channel of communication between Chinese and British garment industry. It reflects the development of China's knitting industry, with a view to inject new vitality into China's fashion industry and provide a platform for mutual choice between the two sides. I believe it will bring agglomeration effect to the development of China's fashion industry. 2014, can it become a turning point in China's fashion industry? Let's wait and see. < /p >
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