Outdoor Exhibition Has More Than Ten Local Outdoor Clothing Brands Exhibiting Enthusiasm Every Year.

Past years Asia Outdoor exhibition is the window of Quanzhou outdoor brand collective display, but this year, the number of Quanzhou legions has dropped sharply. Insiders believe that the increasing number of outdoor exhibitions diverted exhibitors. Due to cost and time considerations, enterprises will be more targeted in the selection of exhibitions. According to the main purpose of their participation, they will choose more suitable exhibitions for investment promotion, brand exhibition, or communication with suppliers. It is understood that the current outdoor exhibitions in China, more than ten games a year. It includes Nanjing Asia Outdoor Products Fair, Beijing international outdoor supplies and equipment exhibition, Shanghai outdoor leisure products exhibition, Guangzhou international outdoor products exhibition, Dalian outdoor products trade exhibition, etc.

In 2011, the Quanzhou outdoor legion, which included Tianlun Tian, Deng Lu Pu, Yi Xing, F Len Spann, snail, Xin Heng, Li Yang and other brands, became the highlight of the exhibition. In 2012, Quanzhou outdoor brand continued its enthusiasm in 2011, and the outdoor appearances of more than 10 outdoor brands became the largest scale display of Quanzhou outdoor Legion. This year, the outdoor legion of Quanzhou has been "shrinking". The outdoor brands such as Tianlun Tian, F Len Spann and so on have seen the Asian outdoor exhibition collectively, and the exhibitors have shrunk more than half. Apart from the outdoor accessories brands such as snail gloves, Yi Xing's DOITE riding bags and so on, Quanzhou's comprehensive outdoor brands only have two exhibitions: tianpo Lun and Lion brand.

　　 Tianlun Tian Xu Tengda, general manager, said that this year he gave up the exhibition. On the one hand, there would be some conflict between the time and the order held in August. On the other hand, from the site design, construction, to product preparation, personnel disposition, guests invitation, hotel reservation, etc., each exhibition will take 4 months before the exhibition, and the cost will be close to one million yuan.

F Len Spann outdoor began to participate in the Nanjing Asian outdoor exhibition in 2008. The main purpose of the exhibition was to attract investment. By 2011, it was no longer dominated by product display and display. Now, the strategy is to transfer the brand by strengthening the sponsorship of outdoor sports resources. They sponsored the Tibetan land crossing for two years, and passed the product experience report to the outdoor enthusiasts. therefore The absence of Asian exhibition is also reasonable.