Marketing Strategy Of Clothing Salesmen

Here world clothing shoes The Xiaobian of the hat net is a salesman who needs to know the marketing strategy.

1. principle of psychological marketing shortage

The shortage principle shows that when people feel like losing something, it will have a great impact on his decision making. The simplest example is: when we are talking to someone, there are other calls coming in, and we will choose to answer the incoming calls more often. Even if we know that the incoming phone may not have the importance of the ongoing call, the content may not be as exciting as it is now, but we will still pick up the phone, because we know that what we may lose if we do not connect to the phone, and the loss will affect our decision. Therefore, the application of the shortage principle is significant to enable users to make decisions more quickly.

In the use of the principle of shortage in psychological marketing, the most important thing is to create a kind of atmosphere that users will lose if they do not buy.

　 2. psychological marketing withdrawal principle

The regression principle is widely used. negotiation Before the negotiations, both sides will begin to make a more eccentric attitude. Then the two sides will start to compromise until everyone recognizes a level. Although the retrogression principle is somewhat useless in the negotiation field, it is still very effective to get the heart marketing. Once seen an electric business enterprise, their customer service personnel were told to use the progressive price reduction method when they recommended some products to the users, which made their conversion rate very high.

The influence of the principle of concession may be beyond our imagination, and it can be widely applied in the mind marketing. In the description of commodities, in the process of communicating with customers, the principle of concession can be applied when the users choose commodities. To make use of this, we should pay attention to the extent and cause of the concession. Every step should be given a reasonable reason for the user, otherwise it may make the user feel that your previous behavior is cheating him.

　 3. principle of psychological Marketing Authority

First of all, let's talk about an example: there is an organization that studies the psychology marketing in foreign countries. They have done a test. They pretend to be a medical professor and have issued some instructions to a hospital nurse. The instruction is to injecting abnormal dosage into the patient. For this instruction, nurses have many reasons for suspicions. 1, the prescription is telephone, which violates the hospital regulations. 2, the dosage of drugs is obviously abnormal, and even can cause harm to the patients. 3, the nurses have not seen the doctor in this telephone. But after this test, 95% nurses went straight to the ward to prepare medication for the patients.

This example is the embodiment of authority influence. In this case, nurses listen to the doctor's instructions, and naturally follow the attitude of obedience. Although there are many mistakes, most people do not have doubts. Authoritative influence is very large. In the process of psychological marketing, it can embody authoritative guidance and naturally reduce user's decision time.

4. psychological marketing environment impact

To speed up user decision is to reduce their concerns. user Many of the worries are quickly relieved, and he will naturally make a quicker decision. The best way to reduce user concerns is through environmental factors. There are many factors in the environment, such as the majority of users' praise, the use of stars, the system of sex ratio, and so on. They can also make users make decisions faster.