The Fourteenth China (Shenzhen) International Fashion Apparel Trade Fair Opens

< p > July 10th, the fourteenth China (Shenzhen) international a href= "http://www.91se91.com/" target= "http://www.91se91.com/" was organized by the Shenzhen Municipal Commission of economic and trade and information technology, Shenzhen Longhua New District Management Committee, Shenzhen Longgang District People's government, Shenzhen a href= "http://www.91se91.com/" target= "_blank" > clothing /a Industry Association.

In the same period, there was also the 2014 Shenzhen international a href= "http://www.91se91.com/" target= "_blank" > textile < /a > fabric and Accessories Expo, 2014 Shenzhen garment equipment exhibition, three exhibition one, to achieve zero distance industrial chain docking.

< /p >

Deputy director of the Standing Committee of the Shenzhen Municipal People's Congress, Luo Li, vice chairman of the CPPCC National Committee, Lin Jie, the deputy director of the Standing Committee of the Shenzhen Municipal People's Congress, Guo Rongjun, Qiu Mei and other leaders attended the opening ceremony of the fourteenth Shenzhen trade fair and the Shenzhen fashion industry alliance. The vice chairman of the Shenzhen fashion industry alliance and the chairman of the clothing industry association of Shenzhen said that the Shenzhen Clothing Fair is an important platform for cross-border design and brand communication of the fashion and Creative Industries Alliance. The three major themes of this fair highlight independent innovation, exhibition pformation and cross-border cooperation, further enhance the level of creative design, brand culture and international exchange, and further create a cross-border and shared fashion platform, providing strong support for cross-border integration and pformation and upgrading of the creative and creative industries in Shenzhen. < p > Wang Tiankai, President of the China Textile Industry Federation, honorary president Xu Kunyuan, vice president Zhang Li, consultant Jiang Hengjie of China Fashion Association, Chen Biao, vice mayor of Shenzhen.

< /p >

< p > with the deepening of the construction of independent brand of textile and clothing in 12th Five-Year, Chinese clothing brands have strong demand in the aspects of structural adjustment, brand building and creative design. This also makes Shenzhen clothing trade fair, known as brand booster, speed up pformation and upgrading, and achieve a magnificent turn from traditional professional trading platform to creative design exhibition by taking a new attitude of cross-border, sharing and diversity.

< /p >

< p > < strong > the big cards are gathered in thousands of neon collections, Pengcheng, < /strong > /p >

< p > the current trade fair has reached 70 thousand square meters and more than 3000 booths, attracting nearly 1000 brands from 18 countries and regions.

The famous brands in China, including marsfield, shadow, Ma Tiannu, BBLLUUEE, odbo, Ji Houfeng, AI Tai AI, Shi Hua, Brown, Ke Letil, langdang, Napa, Carlo Dun, Mekas, Mekas, Gogo, DGVI, BEANS beans, Snowbound, Hirsch, viva voce, Heng Yun, Sina, Rong Zi mu, Yi Hua Ou Xiu, Zhi Sha Sha, Ma Xian Na, Yi Bu Da, JOJO, Meng Yi Shi, Shenzhen Henggang glasses, left and right sofa will all come on stage.

Each brand brings a brand culture feast to the audience with diverse creative displays and rich cultural connotations.

< /p >

< p > the exhibition also attracted more than 40 brands from 18 countries and regions in the United States, Britain, Germany, France, Italy, Spain, Korea and so on, including the famous brands in Europe and the United States, including Havaianas, Milly, Lascana, Axara, Tuzzi, Seeita, La Scala, Sportalm GmbH, and more than 10 Korean fashion brands. The Shenzhen Trade Fair will build up a communication bridge and lead the international brand to enter the Chinese market successfully.

< /p >

< p > < strong > Longhua, Longgang, leading industry, creative development < /strong > /p >

< p > the "Longhua big wave fashion innovation Pavilion" sponsored by the Longhua New District Administrative Committee, once again made a wonderful appearance with its more than 10000 square meters of super large area and diversified creative display.

With the theme of "lighting the dream and mapping the future", the Longhua big wave fashion creative hall has led the more than 30 domestic brands in the "big wave fashion creative city" to show magnificently, highlighting the great momentum of Longhua's clothing industry.

A continuous "future star" guides visitors to the future and realizes the future road based on values and discovery.

As the future development base of Shenzhen's garment industry, Longhua new area will enhance the international awareness of the big wave fashion creative city as the "fashion Silicon Valley", creating the world's leading fashion industry highland and the platform for communication and cooperation.

< /p >

< p > Longgang is the largest administrative area in Shenzhen. In 2013, the region achieved GDP of 214 billion 348 million yuan, accounting for 14.8% of Shenzhen and total export volume of 29 billion 942 million US dollars.

In order to respond positively to the sixteen word principle of "innovation driven, fashion leading, brand supreme, boutique production and marketing", the "Longgang fashion life Pavilion" built by the Longgang district government has also made its debut in the fair. The pavilion area is nearly 2000 square meters. It is the second largest exhibition area of this fair. It is divided into five main themes: Shenzhen Henggang glasses, "Ma Tian", "odbo", "Heng Anxing hotel supplies" and "comprehensive".

Shenzhen Henggang glasses, Ma Tiannu, odbo, JOJO, Yi Hua Ou Xiu, Gu Qiao, left and right sofa, JINGNA high customization, EFOCUS female jewelry, famous jewelry and other more than 30 famous brands in Longgang District, take "life art" as the theme, take the "cross border" integration as the breakthrough point, through the horizontal combination of clothing and spectacles, culture, jewelry, jewelry, furniture and other fashion creative industries, innovate and integrate, realize the agglomeration development, and walk out of the road of "high-end agglomeration, high-end lead, innovation driven, innovation and development" with Longgang characteristics.

< /p >

< p > < strong > star of the future, the original force is shining /strong /strong >

< p > in order to promote the development of original a href= "http://www.91se91.com/" target= "_blank" designer /a > brand, the fair will set up the "future star" exhibition area, and gather the excellent original a href= "http://www.91se91.com/" target= "href=" from the whole country.

And integrate the advantages of resources, during the exhibition, through the all-weather designers' wonderful show, trade talks docking, fashion original forum and static product display and other series of initiatives to support the development of original design power, to find new strength for the development of the industry.

Xie Haiping, ECHO, Liu Wenying, jasmine, Liu Shanshan, Huang Siyi, Xu Xialin, Zhang Dandan, Angela, Reta, Wang Xiaoshui, PoReal, Gideon and so on a number of outstanding original designers, in the brand gathered in the exhibition of new highlights.

< /p >

< p > it is learnt that after the "star of the future" exhibition will also be landing in Longhua big wave fashion creative city, on this basis, the establishment of "young designers incubator base", to create a new development platform for original designers.

< /p >

< p > < strong > trend fashion trend forward position < /strong > < /p >

< p > during the exhibition, in addition to the wonderful static display, the special exhibition of international and domestic brands and the international designers' Union will be staged all the way in hall 5. Ma Xi Ni, Lian Nu dress, LIZZY, CRZ, INNAEYDN, Ou Wei, viva voce, BEANS, M.HITI, EBUDAS and so on will be presented beautifully with many fashion brands and international designers. They will keep up with the release of the international fashion trend, and explore the market trend through the beauty field through the most beautiful sensory experience.

BBLLUUEE will continue to make efforts in the cross-border exploration of fashion and art. The theme of "wake up" will be released in the form of fashion scene musicals. The "tide rising Haining", "a href=" http://www.91se91.com/ "target=" _blank "leather" /a "fur fashion trend launched by the Haining Exhibition Group will also focus on the new season of Chinese leather fashion.

< /p >

< p > < strong > major events star beauty competition /strong /strong > < >

< p > with the maturity of brand development, many Shenzhen clothing brands are not only an indispensable symbol of high-end shopping malls, but also a fashion weapon for fashion stars.

The Shenzhen costume fair, which has gathered many excellent clothing brands, has attracted the attention of the whole world and the fashion industry.

This year's clothing trade fair, the joining of many celebrities is bound to create a starry fashion feast.

On the eve of the opening ceremony of the trade fair and the 20th anniversary grand ceremony of the conference, invited the Korean popular team and the domestic artists to sing on the spot, and invited the world's top soccer star C sweet girlfriend and Irina Shayk Irina to appear in the autumn and winter blockbuster. Hongkong's front-line actress Xiong Dailin, Phoenix TV anchor and the first line models will be unveiled at the opening ceremony and Skei Ed Brown's "artistic conception" concept show; the new Silk Road champion model group will jointly perform the "LIFE-IDEA" 2015 spring "elegant walk" new conference to mark the closing of the fair.

< /p >

< p > in addition, the "Foton original design party" hosted by the people's Government of Futian District will be held at the Bauhinia party on the evening of July 11th. Xie Haiping, charlieTang, Rony El Arief from home and abroad, and Xiangyun Sha, an eco clothing brand, will jointly create a fashion show to show the charm of original design, leading and promoting the construction of Fukuda's "high-quality international leading city zone".

< /p >

P > < strong > competitive display of Eastern contestants in dreams < /strong > < /p >

< p > from "west to East" to "integration of East and west", the 2014 big wave cup Chinese women's costume design competition opens a new journey of innovation.

With the theme of "dream East" as the theme, the 2014 big wave cup Chinese women's costume design competition finals will be staged on the last day of the exhibition.

After fierce competition, 20 contestants from Minzu University of China, Wuhan Textile University, Xi'an Polytechnic University, Jiangnan University, Xiamen University of Technology, Sino French Fashion Institute of fashion design were successfully promoted and compete for the final gold, silver and bronze medals in the finals.

2014 the "big wave Cup" Chinese women's costume design competition has enabled the contestants to have a more profound understanding of Oriental culture, and create a new fusion from mapping, creating and creating the environment. This is the progress of the new generation of designers.

More than 20 entries have been selected from more than 1000 entries. The competition has set a higher standard for the contestants. I believe that the final of July 12th will be more exciting and worth looking forward to!! < /p >

< p > > strong > six summit, thinking about the new trend of the industry < /strong > < /p >

< p > this trade fair will continue to focus on the development of the industry. We will work together with business channel leaders and experts and scholars to hold 6 forums on business model innovation, full channel operation, buyer development and fashion trend.

< /p >

< p > 2014 China fashion retail channel summit meets the "win" business in the era of great change in retail industry with innovative enthusiasm and innovative spirit.

2014 China fashion original forum brings together the former vice president of Messi department store, Dr. Jiang Chang Jian, Fudan University's international relations and public affairs institute, and vice president and Secretary General Zhang Qinghui of China Fashion Design Association.

< /p >

< p > WGSN, the world's leading fashion forecasting and trend analysis agency, held the fourth fashion seminar during the Shenzhen fair.

WGSN trend expert Greer Hughes will share with you the research and projections of more than 300 experts from WGSN, who will take the lead in prying into the global retail trend and the 2015 autumn and winter quarterly analysis.

< /p >

The "win thinking" summit held by Shenzhen rainbow enterprise management consulting Co., Ltd. will discuss the two hot topics of "deciphering new marketing" and "where China's economy is going to go". < p >

Returning to the basic level of clothing and clothing marketing, we should explore the outstanding problems in the current clothing and clothing market, innovate marketing thinking, integrate high-quality resources in the industry, and reshape and pform the marketing mode of clothing and apparel industry.

< /p >

< p > < strong > online trade fair, happy to watch the new exhibition experience < /strong > < /p >

< p > this special exhibition opens online service trade fair, opens up the online and offline platform of the exhibition, presents the brand of the exhibition to the online upper end system of the latest media technology, and presents the highlights of the exhibition and the commercial docking function of the exhibition.

At the same time, online attention has been introduced to bring online concerns into line and continue to expand the influence of the exhibition.

During the exhibition, a variety of interesting treasure hunting activities, which are customized by online platform, will guide the interaction between viewers and brands, bringing you a completely new experience.

< /p >