2014 Hongkong Fashion Week Exhibitors Fell 2%, And The Cost Was Poor.
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< p > long term exhibitors believe that this fashion week lacks a clear direction compared with previous years. The number of exhibitors this year is slightly lower than in previous years. A spokesman for the Hongkong Trade Development Council also admitted that the number of exhibitors fell by 2% this year compared with 17000 last year. However, the number of exhibitors from Asian countries such as Korea, India, Indonesia and Malaysia has increased by double figures. < /p >
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< p > due to the decrease in the number of exhibitors, "a href=" http://sjfzxm.com/news/index_s.asp "fashion > /a" week "process, Chinese factories are actively seeking spanactions with small brands. This openness in Chinese factories has provided the brand with new flexibility in terms of price and production level, so that cooperative brands can bargain on details of spanactions, though this is not easy for Chinese factories. < /p >
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This year's fashion week has also opened up two new fields: < a href= "http://sjfzxm.com/news/index_s.asp" > sportswear < /a > cashmere and wool, P. But some exhibitors doubt that there will be enough large market in these two fields in Hongkong, otherwise the volume of trading will be insignificant. {page_break} < /p >
"P >" Ismail Colak, head of procurement at Isoptik Ltd., Turkey, said: "there are four exhibitions in Hongkong now, and there are too many. The two is enough, because the same group of people will attend the four exhibitions, they will be divided into four batches, which is why the fashion week is slightly deserted. And every time I come to Hongkong is a big expense. " < /p >
< p > but for some long history companies, Hongkong fashion week still makes an important stop in their calendar. AanchalAhuja, a representative of Ahuja Overseas, a family clothing company from India, said: "although the number and quality of buyers have decreased. But this fashion week is still good for our company. Because my regular customers are still there. They come from South America, Europe and Japan. < /p >
This year, the number of exhibitors is less than in previous years, which can also be attributed to a certain extent: many buyers go directly to China, Bangladesh, India and Vietnam to seek spanactions. P Moreover, many European businessmen choose to bypass the Hongkong fashion week to participate in the Canton Fair in Guangzhou. But for Chinese exhibitors and buyers, the market in these two years tends to be good, but they are also looking for ways to expand the market. For example, since European guests have fewer orders, they go looking for American customers. < /p >
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