"Dad" Marketing To See "Curative Effect" Advertisement Implanted In "Fire" Who?

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< p > recent news, "Dad came back" broadcast the last episode of the first season, which is very popular, and won the double harvest of ratings and word of mouth.

And it has driven the hot selling of shoes and clothing market, which is not optimistic before the broadcast, but now it has achieved the counter attack of ratings and topics. Besides the program's fire, who is the "fire"? Who is the winner?

Let's take a look with Xiaobian.

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< p > < strong > the theme of "Dad" is popular, and commercial advertisements are implanted < /strong > /p >

< p > since last year's unexpected broadcast of < a href= "http://sjfzxm.com/news/index_s.asp" > where daddy went < /a >, no matter all kinds of parent-child programs get together with the screen, just the name of the variety show with "Dad" has taken a considerable proportion on the screen.

In addition to the influence of the "Daddy where to go" in the second quarter, "Dad came back", "father and mother see me" and other forms of "Dad" variety still occupy the golden age this year.

With the popularity of parent-child programs, advertising sponsors are pouring in, and the advertisement placement in the program has also aroused heated debate.

According to rough statistics, "Dad came back" every two hours of the broadcast, the number of advertisements in the middle of dozens, large and small sponsors advertising placement is filled in the program, and advertising implanted into the audience's "eyesore".

Some netizens Tucao: "Dad came back" wearing a href= "http://sjfzxm.com/news/index_s.asp" > ABC children's wear < /a >, drinking small samples, painted OSM, sitting in Bao Jun car, luxury car bilingual education, little life really good.

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< p > from three years ago, the late Spring Festival evening was reprimanded for being implanted in advertisements, and the placement ads were everywhere in the blockbuster and variety shows. Behind this change, it means that the placement of advertisements has become a mainstream marketing mode.

Enterprises choose more and more variety advertisements, and prices are also rising in the pursuit of many enterprises.

But choosing the right implant point is an important factor in the success or failure of the placement of ads. How to put the ads into the program skillfully, so as to moisten the realm of silence and test the wisdom of marketing people.

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< p > < strong > "daddy comes back" who is the fire? < /strong > < /p >

< p > any brand once chooses the title investment, all hoped that its naming program can fire up, in order to drive its brand awareness and reputation recognition.

There are so many programs in the country, it is difficult to choose a brand of tonality, which can be widely noticed and received good reputation. For many businesses, it is just as difficult as winning lottery tickets.

But even if we buy lottery tickets, there will always be winners.

The most typical case is the first season of "good voice in China" by JDB, the last 12 years, and where daddy went to it last year by 999 cold and 999 children's cold medicine.

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< p > this year's < < a href= > http://sjfzxm.com/news/index_s.asp > > daddy came back < < /a > > has been keeping good ratings since its launch. It basically occupies the throne of the first time at the same time, and the clicks of each period in Sohu video are almost all above 10 million.

Sponsorship marketing is like a bet. It always applies to the law of the king's loser. So who is the lucky guy to ride on this lucky dinner in "Daddy's coming back"? < /p >

< p > in "Daddy's coming back" program sponsor, ABC children's clothing paternity marketing has won the brand reputation and reputation.

It is understood that the choice of ABC children's clothing is specially sponsored by "Daddy's coming back". In addition to valuing the appeal of Zhejiang satellite TV, the most important thing is also based on the program's parent-child reality show attributes and the theme of "care, care and family warmth", which is consistent with the brand concept of ABC children's wear for many years.

This can be seen that the implantation site selected by ABC is just right.

In addition, ABC also launched the propaganda policy of "media, terminals and consumers Trinity" in conjunction with the current hot spots, and opened up the online and offline businesses to give full play to the interaction effect between traditional media and the Internet media. This idea not only made the audience find the implanted advertisements, but also expanded the scope of the wide dissemination.

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< p > < strong > implanted advertisement, see "curative effect" < /strong > < /p >.

< p > variety advertising placement, do not look at advertising, see what? Look at the curative effect! Many enterprises 7 digit, 8 digit advertising costs down, in exchange for 0.

A one second lens, a joyful face, cried and cried wronged, and spent a lot of money on the water.

It's better to sit down and calm down and reflect on yourself, find a decent program, read a few potential scripts, projects, and explore the marketing mode of communication, which is more sensible than blindly throwing money.

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< p > nowadays, as a new marketing mode, implanting advertisement is being used by more and more enterprises.

With the help of the content of the program, the product or brand is naturally displayed to the consumer and the purpose of penetration is realized.

However, due to the fact that implanting advertising is a systematic project, many enterprises have neglected the subsequent promotion of ad placement, resulting in the effect of placement advertising being greatly reduced, which can be said to be an error in the placement of advertisements.

With the marketing mode of embedding ads, enterprises create an embedded advertising marketing mode that belongs to their own enterprises. ABC brand can be regarded as a successful example.

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