Winning The Bid: Factors To Be Considered In Formulating Annual Performance Indicators

P and November are the busiest days for every retail manager of clothing business. Besides their busy sprint annual performance, they have another important task. They are the annual summary of this year and a plan for the next year's work.

Making annual indicators for the coming year has become the most troublesome thing for professional managers. Under the annual quota, the boss's face is not good. After all, the biggest goal of the boss is to make more money. If more employees are left behind, the employees will feel stressed. Eventually, they may lead to a series of retail terminal problems (such as employee complaints, employee turnover, etc.).

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > last year < /a >, I once participated in a forum, is a seminar on the future retail Road, this seminar has been held for two days and two nights.

On the first night of the retail salon, a retail director raised a question. "According to past practice, in the past, the annual targets were issued at a certain percentage. In 2013, only 84.3% of the targets were achieved, because the completion rate was withdrawn when the annual target was set in 2014. The market is changing too much. How can we solve this problem?" many retail managers and training managers were deeply touched when the problem was thrown out.

Beginning in 2012, the apparel industry began to go downhill. In 2013, the market was even more sluggish. Such a market made many people in the apparel retail industry confused.

What should we do for such a market situation? < /p >

< p > > a href= "http://sjfzxm.com/news/index_z.asp" > first < /a >, the most important point is confidence.

Regardless of the market downturn, according to the product life cycle line, the market can not always be in a doldrums. In other words, it is called market adjustment.

The current market is just a fall after maturity, and it is also a process of self adjustment and control.

At this stage, many small businesses will be faced with the problem of bankruptcy. For this problem, we can only give risk avoidance strategies to a large extent and reduce the impact of economic adjustment on their own enterprises.

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< p > secondly, whether the people who engage in Apparel Retailing in the past annual indicators will take into account various factors that affect the performance, such as the proportion of annual increase or decrease and the proportion of employee cost increase and decrease. Next I will decompose several important factors of annual sales performance indicators.

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< p > < strong > 1, the company's marketing plan < /strong > /p >

< p > at the end of the year, every clothing enterprise will hold an annual marketing meeting, which mainly solves two problems: this year's work summary and the direction of next year's work. The participants of this conference will cover all the Centers / departments of the whole company.

Before the meeting is held, relevant personnel of HR will notify all participants to do some work direction and cost budget for the coming year.

Although this conference will not ultimately determine the direction of development of the entire company, it will affect the direction of the development of the company as far as possible.

As a retail professional, you might as well use this conference to learn about the company's entire marketing plan next year (example: advertising plan, product launch plan, market development plan, etc.), and do well in annual target setting work according to the company's plans. < /p >

< p > < strong > 2, < a href= "http://sjfzxm.com/news/index_z.asp > > market < /a > development prediction < /strong > /p >

< p > when the annual performance is worked out, the prediction of market development is a very important consideration.

This is like buying stocks, not only to study the past K-line, but also to pay close attention to the development of the whole industry, so that you can draw the development trend of the whole industry.

Just like the current clothing market, the whole market has been declining in the past two years (2012 and 2013).

There were two academic factions at this time: the first faction: the market was still in decline in 2014; the second faction: the market will stop the pace of decline in 2014, and some enterprises will rebound.

Different factions hold different views, and the prediction results are different at the same time. < /p >

< p > < strong > 3, the proportion of the increase and decrease in past years and the influencing factors < /strong > < /p >

< p > when each company makes the year-end report, it will involve year-on-year increase or decrease. Through this data, we can clearly see the speed of the whole company's development.

Many companies regard this data as a standard of assessment. When it comes to the bonus at the end of the year, it is an indicator that you are taking one thousand or ten thousand.

However, its role is not only a standard for year-end assessment, but also a more important reference for performance appraisal next year.

At the end of the year, when you finish the performance chain, you may as well sum up why the performance will grow or decline, dig deeper internal reasons, and summarize whether it is solid development or bubble development. If it is physical development, do you want to strengthen this year's marketing strategy? If it is bubble development, then it is necessary to carry out a good review. < /p >

< p > above is a brief talk about several key considerations in the formulation of performance indicators. Of course, there are still many factors to consider in practical operation, such as weather forecast, market expansion scale forecast and annual profit point prediction, which will also affect the performance indicators of the whole year to a large extent.

Personally, I suggest that retail managers or direct managers should grasp an important principle when formulating annual targets, that is, "don't let the boss go down the stairs in order to fool the boss."

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< p > retail business is a very deep knowledge. Only by constantly studying can you really realize the mystery and insist on it! < /p >