Sporting Goods PEAK: Create An International Brand And Open A New World.

< p > with the adjustment and innovation cycle of sports footwear industry in China, many enterprises will turn their attention to overseas markets.

As a model of Quan Ji Chong's international brand, PEAK spent 25 years practicing the "six steps" strategy of name, trademark, management standard, brand, capital and market internationalization, and gallop and attack the city in the international market.

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In January 1, 2014, the New York Times square, known as "the crossroads of the world", welcomed the first Chinese sports brand PEAK's "New Year blockbuster" in P.

The sporting goods supplier joined hands with several NBA stars such as Tony Parker and Sean Battier, who signed the contract. They dressed in traditional Tang costumes to congratulate the people of the world on New Year's day.

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< p > from Quanzhou to the whole world, PEAK's "international brand" road has been steadfast and firm.

In September 2009, PEAK sports company was successfully listed on the Hongkong stock exchange, with the conditions of listing A shares.

Although the difference between the two capitals is about 10 billion yuan, Xu Jingnan, chairman of PEAK group's board of directors, believes that Hongkong's capital market is more conducive to bringing PEAK to the world's investors.

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< p > since becoming the first Chinese sports brand to enter the NBA arena in 2005, PEAK has become an official partner of the top international event organizations such as NBA, FIBA and WTA, and has signed more than 20 tennis stars such as Parke, Battier, and more than 20 NBA players and GW Tso.

Over the years, PEAK has invested more than 500 million yuan in brand publicity. It has been promoted by the NBA brand sponsorship, signing NBA star endorsement, working with NBA alliance, sponsoring top sports events and sports organizations overseas, establishing overseas agencies and expanding the network synchronously. The new marketing mode of "brand promotion and stereoscopic strategy" has been praised as "PEAK mode" by the industry.

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"P >" from now on, from product, technology, management to brand and business mode, it can be said that PEAK is innovating all the time.

All work revolves around creating the core of international brand. "

Xu Jingnan said.

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By the end of 2013, PEAK exported to five continents in Europe, the United States, Asia, Africa and the oceans. It has set up 4 international R & D centers in the world, attracting more than 300 outstanding researchers and designers at home and abroad. P

With the extensive application of cutting-edge technology, patent technology and high-end materials, PEAK basketball shoes have been recognized by the real battle of NBA and other top events.

The establishment of the US subsidiary and the opening of 2 flagship stores have taken a crucial step in the internationalization of PEAK market.

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< p > > a > Xu Jingnan < /a > indicates that 2014 will be an excellent opportunity for sports brand to introduce the brand, display strength and expand the market to the world.

PEAK will use the annual international competition to drive the global market through the US market, and establish a global sales network by attracting the distributors and agents that have the same goal. Meanwhile, it will try to compete overseas and domestic events with the help of social new media, so as to produce the global scale effect.

Next, PEAK will cooperate with customers and institutions to promote the marketization of research and development and the globalization of procurement.

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With the same pioneering spirit, many p enterprises are using cross-border e-commerce mode to increase exports to emerging markets such as Latin America, Africa and Asia Pacific.

At the sixteenth China (Jinjiang) International Footwear Expo, many famous brands such as Anta, 361 degree, double star, XTEP and so on have been unveiled with the latest high-tech products. Creative design elements are constantly showing up. More than 500 enterprises from more than 70 countries and regions such as the United States, Britain, Italy, Germany, Australia, Korea, India and Hongkong, Taiwan and so on gathered in Jinjiang, and reached a turnover of 13 billion 680 million yuan, a record high.

And whether online or offline brands, more and more springs enterprises have realized that only by carrying out all-round innovation and winning consumer trust can they take a place in the international market.

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