In Spanish Market, Fast Fashion Brand Primark Surpasses Zara

　　 Global Inditex SA (ITX.MC), the largest fast fashion group, has been swept away by its reputation. Its largest Spanish apparel retailer in the Spanish market was prized by Primark, a cheap fast fashion retailer in Britain. John Bason, chief financial officer of Primark parent Associated British Foods PLC (ABF.L), has been interviewed by the media after the three quarter earnings report, saying that Primark has surpassed the world's largest fast fashion group Inditex (SA) brand in terms of revenue and brand in the Spanish market.

　 John Bason indicated that Primark sales in the three quarter of the same store in the Spanish market increased by 10%.

In the 2013 fiscal year ending 31 in January 2014, Inditex SA (ITX.MC) has 1858 stores in Spain, including Zara 323, Zara Kids 131, leisure brand Pull & Bear 262, mid-range brand Massimo Dutti 232, underwear brand Oysho 185, youth clothing brand 256 256, 294 294, high-end brand 32 32, while the Spanish market has only a few outlets in the country, so it can be seen as strong in the economic downturn. As we all know, Greece and Spain and Italy are the worst economies in the past few years. The Inditex SA Spain's domestic market has been depressed, and Primark has a price advantage.

　　 Inditex SA As of January 2014, 31 of the 2013 fiscal year total revenue of 16 billion 724 million euros, of which Spain's domestic market, although the number of stores accounted for about 30%, but revenue accounted for only 20% of 3 billion 345 million euros. In contrast, Primark realized total revenue of 4 billion 273 million pounds in the fiscal year ended September 14, 2013, but its total number of stores was only about 250 in the 2012/2013 financial year.

Associated British Foods PLC (ABF.L) released the three quarter earnings report last week, showing that Primark sales increased by 19%, and the growth rate was 22% at a constant exchange rate, and the operating margin remained at the first half of the year. In the three quarter, Primark same store sales rose 8% compared to the same period. As of June 21st, the total number of Primark stores reached 275, and the retail sales area exceeded 10 million square feet.

Previously there media It is reported that Primark plans to move to Italy in the end of 2015 to expand its retail territory. Primark first entered France in December last year and has opened two stores. Its initial results are encouraging. The brand has rented about seventy thousand square feet of sales space in the center of Boston. It is expected to open at the end of 2015, and plans to open more stores in the northeast of the United States before 2016, while building an independent US storage system.