Mainstream Garment Enterprises To Abandon The Order Mode

< p > the proportion of e-commerce business in the total revenue of the Pathfinder has increased year by year. In 2013, the company's e-commerce business revenue has reached 279 million, representing an increase of 148.74% over the 2012 year, accounting for 19.30% of the total business revenue of the 2013 year. It is estimated that e-commerce revenue will account for 30% of the total business income in 2014.

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< p > the rapid development of the electricity supplier provides the conditions for the Pathfinder to reduce the dependence on the entity order.

Prior to this, the dealers will take part in the ordering meeting, and determine the quantity of the order according to the display of new products at the order meeting.

The biggest drawback of ordering mode is that it is easy to generate inventory. Dealers tend to have deviation on the trend of clothing, and the weather and other factors are not controlled by manpower. When the actual sales volume of clothing is quite different from that of previous orders, it may lead to inventory problems.

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< p > a person in the industry said that the sales of clothing were good in 2011~2012. According to the performance of the previous year, many dealers increased the number of orders in 2012~2013, resulting in a surge in stocks, and men's clothing enterprises such as Busen (002569.SZ) had already suffered losses.

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Pathfinder said that through the online and offline data sharing linkage and other measures, the rapid reaction supply chain has been built, and accordingly, the proportion of products purchased directly under the futures orders in the whole year's product sales has been gradually reduced. The franchisees, direct investment areas, group customers, e-commerce and other business units have been established to carry out the quick replenishment mechanism for seasonal goods according to the market demand, and then effectively control and reduce the inventory risk caused by the unexecuted futures orders. "P"

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"P >" but in the "a href=" "http://? www.91se91.com/news/index_c.asp" > clothing industry < /a > it seems that the explorers reduce the proportion of futures orders "eat crab action", other clothing enterprises may not be able to follow.

These people said that clothing is a highly experienced product. The fabric, shape and style of garments often need realistic experience. This is also the time when the electronic commerce platform promotes the sales of "double eleven" and so on. The proportion of clothing sales is also increasing. If there is 50 million electricity supplier sales, the actual income may only be 40 million yuan after deducting the return.

The outdoor sports products of Pathfinder are not so dependent on the experience of a href= "http://? www.91se91.com/news/index_c.asp" > ordinary clothes < /a >.

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< p > implementation of < a href= "http:// www.91se91.com/news/index_c.asp" > online ordering < /a >, the ability of garment enterprises to make up the bill is very strong.

A clothing company official told this newspaper that the ability to make up the bill has a great relationship with the size of the product category.

His company's clothing SKU (inventory unit) tens of thousands of, across a large number of products, relying entirely on online feedback orders to arrange production, it is not realistic, this is also the company has the idea of exploring online ordering, but has not really implemented the reason; Pathfinder focuses on outdoor products, the number of categories is much less, quick fill the bill has certain advantages.

In addition, there are some clothing enterprises at the ordering meeting, will also set up a model store of terminal stores, to show the best display and matching form of clothing, arrange the show, these functions can not be replaced by online ordering.

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< p > questions about its replenishment capacity. The Pathfinder responds that if there is inventory allocation or replenishment in the system, the replenishment requirement will be completed soon after the demand is added to the retail terminal. If the replenishment order is made in the stock market, the relative time will be longer, and the whole supply chain for quick replenishment will be controlled within 45 days.

The 45 day supplement cycle is not much different from other garment enterprises.

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< p > in the industry view, the mainstream clothing enterprises to abandon the order mode, relying entirely on the electronic business platform, is not realistic.

Pathfinder also made similar responses. The company said that the rapid development of the company's e-commerce business, offline channels in the company's future channel structure will also play a very important role, especially in product experience, product display, user interaction, interactive services, etc., the company will continue to improve the online and offline channels combined with the OTO business model.

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