Men'S Clothing Business Discount

< p > the world is < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank".

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< p > in the first half of this year, the performance of men's clothing listed companies collectively fell down. Due to the lack of big cards, they were trapped in the mire of homogenization competition.

Even if the men's brands are listed in Hong Kong, they can not get rid of the embarrassing trend brought by the overall downturn.

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< p > the number of men's clothing enterprises that have announced the first half performance notice has declined in varying degrees. Hinur (002485, stock bar) and Busen have reported tens of millions of losses.

What is more surprising to the market is that the expected profits of the men's clothing enterprises are compared with the good data disclosed in a quarterly report.

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According to the announcement, P is expected to net losses of 10 million to 20 million yuan in the first half, down by 100% over the same period last year.

In the first quarter report released in April 26th this year, Hinur was optimistic about the first half profits. He believed that the net profit attributable to shareholders of listed companies would be 10 million 652 thousand and 300 -2663.07 yuan.

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< p > Busen shares (002569, stock bar) reported the same performance.

In its first quarter report, it is estimated that the net profit of 1-6 months will be -50%-0, and the profit interval will be 5 million 658 thousand and 200 -1131.63 yuan. The latest performance is down, and the loss is expected to reach 35 million 80 thousand and 500 -3168.56 yuan, up 380%-410% from the same period last year.

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< p > there are three more well-known "a href=" http://www.91se91.com/news/index_c.asp "men's clothing enterprises < /a > net profit performance is also not good.

In a quarterly report, net profit is expected to rise by 0-30% over the past year (002154, stock bar), and the net profit has dropped by 0-20% compared with the previous forecast.

Seven wolves (002029, stock bar) expect net profit to drop 30% to 50% from the same period last year, and the net profit of card slave Road (002656, stock bar) is expected to decrease by 50% to 80% over the same period.

The net profit of card slave road is expected to expand from 10%-30% before the same period last year to 60%-80%.

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< p > < strong > tiger is listed as a dilemma. < /strong > /p >

< p > July 16th, Chinese men's wear brand Tiger listed on HKEx.

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Under the background of the overall downturn of the apparel industry, listing P may be a difficult choice for the tiger population.

Some media have said that the listing of tiger stocks may not necessarily rewrite the fate, but the final result may not be worse if it is not listed.

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< p > data show that in 2005, tiger had won the CCTV advertising costume king with the first rank of the total winning bid. In 2008, it ranked fourth in all enterprises that participated in the CCTV gold advertising resources bidding in 2008.

The industry generally believed that in 2004 -2007 was the most brilliant period of tiger capital.

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< p > in the view of senior clothing brand expert Cheng Weixiong, men's clothing is largely different from brand positioning, business mode and product tonality. "Who will be listed early, and whose strategic direction is correct, who will develop faster".

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< p > tiger listed is more growth needs, "through the listing to complete the pformation of business models or remodeling is the most important."

Insiders say that it is difficult to raise funds without listing, but they are unhappy when they get into the money.

Tiger has been listed successfully, but the road ahead is not easy.

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< p > < strong > homogenization competition is serious < /strong > < /p >

< p > the interpretation given by men's clothing enterprises is also in general agreement: the market has not yet recovered.

Inventory is still a drag on net profit performance, promotions, labor costs and other factors, resulting in gross margin decline.

In addition, in the face of the impact of e-commerce and international high-end brands, companies are seeking pformation in stores and positioning, but at the same time, they also push up the related costs.

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< p > industry analysis shows that compared with women's fashionable styles, men's wear is relatively simple in design, and the differences among brands are relatively small.

Up to now, there are no obvious leading enterprises. This homogenization has intensified the competition among enterprises in the rapid downturn of the industry, which has further dampened the profits of enterprises.

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Ma Gang, an industry insider, pointed out that after more than ten years of development, competition among garment enterprises has extended from one point to another. P

At first, it is likely that whoever wins the advertising campaign will succeed. The second stage of pition will be the success of the store. Now it is the competition of the overall competitiveness of the enterprises, including products, channels, brand advantages, business models, internal management, and so on.

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< p > < strong > > Hot Industry > /strong > /p >

< p > in the process of gear shifting and speed raising, there is no lack of novelty and change in listed companies. They find that when they are not developing shortcuts, they are turning to even "broken arm" to survive, such as electricity providers, pformation, and even hand in hand travel.

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< p > taking seven wolves as an example, the company has announced before, "according to the company's strategic plan, we plan to open more than 1200 retail terminals (shops) in the next three years, and appropriately increase the proportion of private shops, which need to invest more than 2 billion yuan."

But its actual fund-raising was nearly 1 billion 800 million yuan.

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< p > the fact is that the company did not continue to open shop, instead, it closed 505 stores in 2013.

It is understood that in 2010, seven wolves had 3525 terminal outlets, a net increase of 276 over 2009. In 2011, the company added 451 terminal channels to the net. In 2012, in the case of a sluggish market, the company's terminal channels still increased by 31.

Investors have always suspected that the company's fund-raising fund is not for opening a store, but for investing in real estate.

The media questioned that most of the money raised was used to buy the entire property, resulting in the phenomenon of vacant property.

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"P", which also plans to expand its stores, announced last year that it had sold 6 shops that were going to build stores last year, earning 190 million yuan in revenue. This year, the good news birds continue to plan to sell more than 20 shops that have been purchased (the total cost of the original purchase is not more than 300 million yuan).

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< p > in March of this year, the board of directors of Kaiser stock (002425, stock bar) passed the "motion on establishing special industrial fund" and agreed that the company initiated the establishment of a special industrial fund.

Kaiser shares entered the investment field, similar to YOUNGOR (600177, stock bar). Now investment, real estate and clothing constitute the three carriages of YOUNGOR business, and investment business has brought a lot of real gold and silver to YOUNGOR.

In June of this year, Kaiser shares announced that it would take the 750 million yuan consideration to buy cool cattle interaction.

Cool cow interactive online games currently run game products include "brother Meng", "Tianshi Tianfu", "Tai Koo Shing domain" and so on. In 2012, 2013 and 2014 1~3 business income was 2 million 871 thousand and 400 yuan, 32 million 836 thousand yuan, 28 million 493 thousand and 200 yuan, net profit was -5.71 yuan, 7 million 481 thousand and 600 yuan, 12 million 50 thousand yuan, operating income and net profit showed a relatively fast growth trend.

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< p > industry experts say that the impact of the electricity supplier on < a href= "http://www.91se91.com/news/index_s.asp" > entity store < /a > is increasing.

In 2008, the sales of clothing e-commerce channels were only tens of billions of yuan. By 2013, the scale of clothing business operators reached 400 billion yuan, accounting for about 20% of the total domestic clothing sales.

It's hard to keep a lot of shops open.

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