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The Blue Ocean Area Of Junior Apparel Market

2014/7/22 21:48:00 29

Youth Clothing Clothing Market Blue Sea Field

< < a href= > http://sjfzxm.com/news/index_c.asp > > statistics > /a > at present, there are 1000 brands of children's clothing brand operated in the market, and the intensity of competition is self-evident. Every year, there are many new brands of children's wear, and many of them quietly withdraw from the market. The children's clothing market is no longer a big cake that can be divided into one piece, but a relatively mature and competitive market. 
The difference between children's clothing brands has become more and more blurred. The similar and similar design styles, coupled with piracy and copying phenomenon, make p's own independent brand style less. Without the advantages of products, the management of children's clothing brands is more difficult. 
 when everyone will focus on children or infant clothing market, another long neglected market has gradually become a new hot spot, that is, teenage clothing market. 
Compared to the children's clothing market of and < a href= > http://sjfzxm.com/news/index_s.asp > > lively > /a >, children's clothing brand is relatively much less. There are no more than 10 professional brands in the whole country, while the offside teenage costume is the leader of it. From the whole society, the teenage clothing market is still in a blank market, and the space for future development is very considerable. 
 according to the data of the fifth census in China, 380 million of our 5-16 year olds and 30% of their children indicated that they needed more than 4 clothes to cope with the days when they did not need to wear school uniforms. 15% of the respondents thought they needed more than 7 clothes. According to the survey, 80% of the children said they would buy at least one garment in a single quarter, of which 10% were buying for half a month, while 30% of the respondents bought clothes for one month. According to the frequency of washing clothes two times per season, each garment is calculated at 300 yuan (city consumption level), each child needs at least 2400 yuan a year. It is a conservative estimate that there are at least 200 million youngsters aged 8~16, with an average of 2000 yuan per person. The juvenile outfit will have a consumption market of three to four billion yuan. This is a very considerable amount of data!!!! /p.
 I find some children's clothing brands have found obvious market demand by visiting some children's wear brands. In general, most children's wear brands only achieve 160cm, which means that children older than 160cm can hardly get the right clothes. When children reach the age of ten, they enter a fast growing period. Most children are close to 160cm when they are 12 or 3 years old. They grow fast and even 170cm. Considering the difference of height between the north and the south, this situation is more common in the north. Obviously, children's clothing stores can not meet the consumer needs of large children. They are wandering between "children's clothing" and "adult clothes", so it is difficult to buy clothes suitable for themselves. 
The rigid demand of "P > < a href=" http://sjfzxm.com/news/index_s.asp "> juvenile dress > /a > is obvious. It is also very reasonable for people to call teenage clothing market as the" blue ocean area "of the clothing market. It is foreseeable that as long as the development is good, the future market will certainly have unlimited prospects for development. 
 I understand that the current representative brand in this area should be the offside teenage dress. The brand was born almost in the 2006, and has always been a juvenile dress. It is one of the first brands to engage in this market. On the age group, the offside teenage dress is locked in the 8~15 year old teenager, which happens to be the gold market for teenage clothes. In terms of design style, offside teenage wear is a comprehensive way of fashion, leisure and sports, with many styles and brand development. What I most applauded is that the offside juvenile dress has spared no effort in promoting the concept of "teenage clothes", "a step faster", "a child is bigger and should wear a juvenile dress!" it has become its brand advertising words and brand description, showing a positive attitude of the brand. 
 at present, on the market of teenage clothes, offside teenage clothing has been firmly in the top three position of sales, and the number of stores has also broken through 500. It has opened up the market in more than 20 provinces and overseas countries, and already has considerable popularity. 
 the success of the offside teenage outfit fully proves that this kind of juvenile clothing is worth developing, and the market space and development prospect are self-evident. For those who want to have a share in the clothing market, the author suggests that you should choose to enter the junior clothing market.