Shaoxing Warp Knitting Wins Stability And Promotes Development

2008 is the year when Shaoxing County warp knitting industry strives hard. In 2009, it was a positive year for Shaoxing County warp knitting industry.

However, whether in the past hardships or in anticipation, the steady progress of Shaoxing County warp knitting industry will continue as before.

In 2008, Shaoxing County warp knitting industry actively seized opportunities and overcome difficulties in the care and care of the Shaoxing county government and Yang Xun Qiao town government.

Highlights: Yang Xun has strengthened the impression of "China's Yang flood bridge". Shaoxing county is a "strong county on the cloth". Governments at all levels actively promote the textile industry, especially the government of the town of Yang Xun. Many organizations have organized Yang Xun Qiao and surrounding warp knitting enterprises to carry out regional brand publicity.

In March 2008, Yang xunqiao town government invested tens of thousands of yuan to organize 13 warp knitting enterprises, including Hua Xin home textiles, Wen Xiang home textiles, Jin Chan home textiles, Wynn warp knitting, and went to Guangzhou to participate in the "home textiles exhibition". Unified decoration, unified layout and overall appearance, further produced the regional brand of "China's Yang flood bridge".

An enterprise manager said cheerfully: "enterprises do propaganda, propaganda is just a point, can not drive the entire industry in this area; and such a regional brand publicity, not only publicized the entire warp knitting industry in Yang Xun Qiao, but also publicized the town's warp knitting enterprises.

It is difficult for an enterprise to occupy the stable international market, but a regional brand can do so.

In addition to publicizing the "Yang Yang flood bridge" in Guangzhou's "home textiles exhibition", Yang Xun bridge town government is also working with various enterprises to jointly develop the surrounding market of Yang Xun Qiao town.

For example, the light textile market in Keqiao County of Shaoxing county is one of the largest light textile raw material markets in Asia, where many famous businessmen from home and abroad are gathered. Yang Xun Qiao town government has participated in the two quarter of spring and autumn, and has also established a good reputation in Keqiao international textile fair.

At the same time, the concept of "Yang Yang flood bridge in China" also appeared frequently in the related warp knitting industry forum at home and abroad. In 2008, "the first warp knitting costume forum" held in Shanghai, Xu Zhiyan, Secretary of the Party committee and mayor of Yang Xun Qiao Town, introduced the warp knitting industry of Yang Xun bridge comprehensively and systematically, which attracted the interest of the delegates.

Highlights two: the warp knitting industry city has successfully completed its investment. The warp knitting industry is the traditional industry of Yang Xun Qiao town. It is also the rich industry of Yang Xun Qiao town. After developing the first jacquard warp knitting machine, Yang Xun Qiao appeared the red hot scene of "everyone is a small boss and every family has warp knitting machines".

Yang Xun Qiao town has a solid industrial foundation, but its development is restricted by space. Many large enterprises have to "emigrate" because they can not get the land.

In order to better develop the Yang Qiao bridge warp knitting industry better and faster, the town government specially planned 520 mu of land in the limited land index, and used it to build a Yang Xun bridge warp knitting industrial city with production, sale, display, R & D and design. The planning and production area of the warp knitting industrial town is 35 thousand square meters, and the business office area is 30 thousand square meters.

Since the beginning of investment in June 2008, 520 acres of land have been sold out.

The owner of Hangzhou legendary cloth art Co., Ltd., snapped up 30 acres. He said happily, "my company's staff are basically Yang Xun Qiao people, but because Yang Xun Qiao town does not have enough room for development, we can only move the enterprises to the outside. Now we have land, so that we have the chance to serve our hometown."

It is understood that Yang Xun bridge warp knitting industrial city, because of the complete supporting industry chain such as yarn, printing and dyeing, can provide good service for the development of warp knitting industry. Therefore, the warp knitting enterprises everywhere are also optimistic about this industrial city.

Bright spot three: keeping the international market share and being affected by the financial crisis, the market in developed countries is shrinking. This is mainly because jacquard warp knitted fabrics belong to decorative textiles and are the high-end of consumer goods.

How to maintain the share of the international market, Shaoxing County warp knitting enterprises walk on two legs: first, improve product quality, enhance product quality, maintain and expand the market with high quality.

High quality warp knitted products are not only beautiful in appearance, but also have high artistic appreciation value and are durable.

This high-grade product is not only ignored by the market because of its high price, but is widely favored by consumers.

The two is to set up direct selling points in related markets. Many companies that enjoy import and export licenses have set up direct sales outlets in developed countries and regions such as the United States, Japan and the European Union, as well as Latin America and Africa, so as to reduce intermediate links, reduce consumers' financial burden and greatly increase their profits.

It is understood that in 2008, under the severe economic situation of textile exports, the overall international market share of Shaoxing warp knitting industry had not changed much.

Highlight four: enterprise culture construction further strengthens the good corporate culture, not only enhances the cohesion of the staff, but also brings vitality to the enterprise.

Shaoxing County warp knitting industry started early, and has certain advantages in equipment and technology.

However, in recent years, compared with a number of rapidly developing warp knitting industry clusters in Haining, the construction speed of Shaoxing warp knitting enterprises has been significantly reduced, especially in terms of corporate culture.

To this end, Shaoxing County warp knitting industry association actively launched various guidance work of enterprise culture construction.

In the early summer of 2008, 15 warp knitting entrepreneurs in Shaoxing went to Tongxiang and Haining for inspection and study.

In order to establish the sense of responsibility of the staff, Yongli warp has set up an online forum where employees can freely express their opinions and opinions on the Internet, which not only makes employees actively participate in the management and production of enterprises, but also increases the cohesion of enterprises.

The office director of the company said that since the foundation of the forum, many of the company's systems have been more humanized after adjustment, and their production enthusiasm has also improved rapidly.

2009 is the traditional ox year of lunar calendar.

Recently, the economic work conference of Shaoxing county was successfully concluded in 2009. The measures to support and support the steady and rapid development of the warp knitting industry have come to the ground. "Going out of difficulties and moving towards glory" is the new expectation of the year of the ox.

In 2009, the economic working conference of Shaoxing County, which is a strong county of the warp knitting County, pointed out that in 2009, enterprises with strong and potential development will be further supported and developed rapidly and healthily, so as to play a leading role in the industry.

At present, the warp knitting industry is seriously affected by the international financial crisis, and the pressure of enterprise development is also great.

It is understood that sales in the second half of 2008 decreased sharply compared with the same period in 2007, which also declined significantly compared with the first half of the same year.

Shortage of funds has become a key issue for enterprises to improve their quality and adjust their structure.

With the introduction of the latest credit policies of the state, Yang Xun Qiao town government will make greater efforts to coordinate the relationship between enterprises and financial institutions, so that financial institutions can participate in the reform of enterprises, so as to better understand the development potential of enterprises, enhance their trust in enterprises, and strengthen the support of loans.

Meanwhile, in 2009, Yang Xun Qiao town government will cooperate with enterprises and news media to continue to consolidate the brand of "China Yang flood bridge" and take a strong position in the consumer's mind with regional brand, and build Shaoxing warp knitting county.

New meteorological two: the work of the association will further promote the development of enterprises. According to the director of Shaoxing County warp knitting industry association, in the new year, the association will focus on three aspects of work to serve the industry and enterprises.

On the one hand, we should guide enterprises to carry out enterprise culture construction so that enterprise culture can truly guide people, encourage people and inspire people with advanced culture, and strive to create a harmonious production environment.

At the same time, the association plans to set up a warp knitting product testing center to facilitate the inspection of the products of warp knitting enterprises. The product inspection of Shaoxing warp knitting enterprises should be completed before testing organizations such as Ningbo or Haining.

In addition, collecting the information of enterprises, linking the brotherhood Association and working out the quality standard of warp knitted fabrics will also be a major work of Shaoxing County warp knitting Association in 2009, and strive to make the production of enterprises enter the "standardization" framework.

New weather three: hold together production, hold together to take advantage of "unite to make money, and make money", this is the common aspiration of Shaoxing County warp knitting enterprise.

Recently, from the Shaoxing County warp knitting Association, we have learned that several enterprises above Designated Size, including Huaxin home textiles, Wen Xiang home textiles, Jin Chan home textiles, Wynn warp knitting, plan to develop an "offensive and defensive alliance" at the beginning of the year, and have made more specific provisions in the unified pricing and publicity of some products, so as to achieve the goal of "fat water does not flow to outsiders".

Previously, due to the serious homogenization of products, there was a serious "internal competition" among enterprises, which seriously damaged the overall interests of the warp knitting industry.

To sum up, at present, a number of warp knitting enterprises in Shaoxing county have chosen some products produced by us jointly, and have made unified stipulates in terms of needle density, materials and prices, thus eliminating vicious competition among enterprises, ensuring product quality and economic benefits of enterprises.

Shaoxing County warp knitting industry association, a person in charge said that this system of offensive and defensive alliance ensured the implementation of the regional brand strategy of "one glory and common prosperity, all losses and losses". If the sale of substandard products was sold, it not only destroyed the reputation of the enterprise itself, but also destroyed the reputation of Shaoxing County warp knitting industry.

Sun Zhenfa, the elder statesman of Shaoxing County, has repeatedly stressed that warp knitted products are an ornament. The quality of products passes through the customs, giving people a beautiful enjoyment.

Like Huaxin home textiles, we attach great importance to enhancing the added value of products. Wen Xiang home textile has advantages in product design. Golden hair knitted products are of high quality. Legendary fabric has an advantage in producing vertical screens. Jin Chan home textiles pays attention to brand quality. Therefore, when customers put forward relevant requirements, and when a single enterprise fails to meet the requirements, they can pfer their business to the brothers enterprises specialised in this area.

New weather four: enhance corporate culture, enhance product quality and good corporate culture, inspire employees, unite employees and promote economic development.

Recently, a number of enterprises visited by reporters, most of the production workshop of enterprises can be seen everywhere corporate culture publicity pictures and slogans.

In addition, many enterprises have set up honor rooms, showcases the honor of enterprises since the establishment of factories, and put the photos of advanced employees in 2008 in an eye-catching position, so as to enhance their sense of collective honor.

The publicity windows in the most prominent areas of the factory have become the propaganda positions that all enterprises make full use of, such as "Huaxin home textile", "everything in the country is a matter of the world, and everything cares"; while Wen Xiang home textile not only runs its own newspaper, but also carries out mental health education aiming at the characteristics of different age groups.

In the new year, Hua Xin home textile also plans to invest about one million yuan to start a library, so that employees can charge in time after work.

Reporters saw in the lending department that many of the books borrowed by employees were books on business. The company also drew up some incentive mechanisms, such as giving high rewards to those who have made innovations and have great contributions to their work.

Wang Xiaonan: editor in charge