Shishi Clothing Industry Rushes To The Market Or Relies On The Brand.

Fujian Shishi clothing industry, which is facing the same export predicament with Shandong, is relying on the strategy of "walking on two legs". Exports in the first three quarters of this year amounted to US $600 million, an increase of about 30% over the same period last year.

Hua Fei garment is a clothing company specializing in European and American markets, with an annual export volume of US $about 10000000.

Affected by this year's international financial crisis, overnight, the factory, which settled orders in euros, lost 3 million.

After the problem, we walked on two legs. We used to make 90% exports and 10% domestic sales. Now we have made some adjustments. Now 50% is exported and 50% is domestic sales.

At the same time, enterprises are still working hard to improve production efficiency.

The latest introduction of the most advanced clothing hanger system in the world has enabled every worker to produce 9.5 garments a day, and in the past only 6.5 days by manual operation, and at the same time, it also raised the efficiency and reduced the turnover rate of funds.

This year's output value is no less than that of last year.

To build up its own clothing brand is also the magic weapon for Shishi garment enterprises to deal with challenges.

The costumes of the birds and birds, mainly in the domestic market, will invest tens of millions of yuan each year to develop new products and launch thousands of new garments. This year's economic situation, the order quantity is no less than in previous years.

CABBEEN clothing, a research and design, production and sales company, not only opened more than 400 stores in the whole country, but also launched its brand into the US market and opened a store in New York.

Wang Yanzhu, vice president of Fujian Textile Industry Association: the biggest characteristic of Shishi is that there are many such enterprises that can directly develop from surface accessories to ready to wear (production) enterprises, so they provide the most powerful support for brand building.

At the same time, the government of Shishi is also trying to guide clothing export enterprises to develop the Middle East market and the South American and Eastern European markets, and create new growth points by widening marketing channels.

In addition, Shishi will invest 100-150 billion yuan in recent years to build Garment City, fabric city and clothing research and development center to accelerate the development of garment industry.

Wang Xiaonan: editor in charge