The Price Of Close To The People Makes Yuyao China Fur City Go Against The Trend.

Although spring has passed and the weather is getting warmer and warmer, the popularity of Chinese fur city located in Yuyao, Zhejiang, is still strong. A surnamed business owner told reporters happily: "by the end of last year, more than 1600 fur garments sold in the shop had sold 98%. In the first month of this year, I thought there would be no more business. I didn't expect to sell two of them at the beginning of the sale. I also sold six pieces yesterday. It is understood that in 2008, the shops in fur city generally thrived, and more than 90% of fur clothing was sold out, and turnover grew by nearly 30%. With the impact of the international financial crisis intensified last year, the consumption of high-end clothing should decline, and the market for fur industry in the whole world is relatively weak in 2008. Then, as a "newborn" with less than 2nd anniversary of its business, Yuyao fur city is not afraid of "cold winter" and against the trend. What's more, it is the first trump card of Yuyao fur city. Fur processing is a local characteristic industry in Yuyao. It has a history of more than 30 years, and the more than 300 Qiu Fu Sheng enterprises on both sides of the 329 National Road, with product as the link, with design and technological innovation as the driving force, has specialized cooperation, and has formed a complete industrial chain of "production, supply and marketing". Because of "self production and self marketing", the middle cost is omitted, and the price is moderate and affordable. The consumption of Qiu clothing has gone from "aristocratic" to "civilian". In addition, the complete variety of fur clothing is also a major factor that attracts consumers from all over the world to come to Taobao. In the fur city of China, from a few dollars to a small ornament to hundreds of thousands of Yuan fur coat, clothing, accessories, bags, bedding and other kinds of fur products at various prices are available, basically meet the needs of consumers at different levels. It is another "winning magic weapon" for Yuyao fur city in China to use the advantage of location to strike bridge. The central triangle area of the fur city is originally developed economically and consumable at high end, so it can quickly open the consumer market. The opening of the Hangzhou Bay Bridge in May 1st last year brought Yuyao into the urban circle two hours away from Shanghai. In order to meet the arrival of the "bridge economy", China fur city launched the theme activity of "welcome the bridge to open and carry out the image of fur city", increased the promotion of tourism marketing in Shanghai and the publicity of the surrounding areas, and also launched the "happy shopping tour" with the major travel agencies. At the same time, we must improve hardware and software at the same time. At present, we are actively striving to create state-level AAAA tourist attractions and four star civilization demonstration market. In the fur city, the business order is good, the shopping environment is comfortable, and almost every shop has a UnionPay payment system, so customers can easily shop by simply swiping credit cards. Strong publicity and promotion will make Yuyao China fur city more famous and popular. In June last year, the fur city group took part in the nineteenth China Harbin international economic and trade fair. In October of the same year, it appeared in the twelfth Ningbo international clothing and accessories fair. It fully displayed the charm of the world's largest fur clothing distribution center and quickly attracted the eye of international buyers. The success of the two Yuyao fur garment festival in China, the press conference of two times a year and the continuous promotion and promotion of all year long news media have greatly promoted the popularity of fur city at home and abroad. Customers of foreign and surrounding cities in Russia and North America poured in. During the peak season last year, more than 1000 parking spaces in fur city were almost full. In 2008, the sale of fur clothing made Yuyao's Chinese fur merchants optimistic about the prospect. A household name surnamed Zhang said that last year, more than 4000 pieces of fur clothing had been sold out, and the situation was excellent and the price of raw materials had been cut. This year, at least 20% increase in production. Looking forward to the future, Feng Chunhai, general manager of China fur city in Yuyao, is equally confident: "China fur city has a huge space for development in the future. It is estimated that 3-5 years later, 6 million water mink trades will be realized, 500 thousand fur garments will be traded annually, and 2 million handicraft products will be formed, so as to form an industrial scale of annual sales of 6 billion yuan." Wang Xiaonan: editor in charge