The Perfect Transformation Of Daphne'S Home Textile To Laurel Goddess

People who are familiar with the laurel brand and those who have bought the laurel home textiles know that the "laurel goddess" is not the name of the brand at the beginning of its establishment. Its predecessor was "Daphne" home textiles. In 2012, it changed the name "Daphne home textiles" to "laurel goddess". Daphne Home Textile Group (China) Co., Ltd. was renamed laurel goddess (China) Limited. At the same time, laurel goddess home textile uses "laurel goddess + map +laurel goddess" as brand logo.

　　 brand Upgrade to international

After the brand upgrading from "Daphne home textiles" to "laurel goddess", the laurel home textile started to upgrade its product positioning. From the mid-range to the middle and top grade, the whole brand entered the ranks of international fashion brands and international light luxury brands, and prepared for the international development of the laurel home textiles. At present, the laurel goddess group's brand includes laurel goddess, Ann language, Jacobs Lena and Anna, and each brand carries on fine crowd orientation and brand marketing respectively. Laurel's main household textile product also involves household, cosmetics, bags, underwear, clothing, accessories and investment business, holding Shanghai Ann Home Textile Co., Ltd.

　 　 scale Expand and win

Having learned that the domestic textile market has great potential, the laurel goddess has opened the way of national layout so that more consumers can understand and enjoy the laurel home textile products. By the end of the year, there are already 500 outlets in China, and the influence is obvious. In addition, the goddess of the moon has successfully entered the Spanish market and made a solid first step towards the international market, laying a solid foundation for the expansion of the international market in the future.

　　 Laurel Chen Chengxiang, President of Goddess China Limited, said: "creativity, courage and surprise are the first brand impressions" laurel goddess "wants to bring to consumers. The goddess of laurel is a very feminine brand, mainly taking the high-end line, advocating simple fashion, simple and comfortable, graceful and generous, youthful beauty. At the same time, the most special feature of the laurel home textile is "practical Magnificence". We draw inspiration from life, especially love, and transform the trend of home textile design into an independent stage that displays female aesthetic feeling, transforming the needs of female essence into the connotation of laurel goddess brand.