Thousands Of Gold Is Hard To Buy Word Of Mouth, Let Consumers Speak For You.

< p > how to make your consumer a member of brand marketing and become a brand spokesperson? The following 5 methods can be worth a try.

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< p > < strong > 1, promoting word of mouth propaganda below the line < /strong > /p >

< p > no consumer will really care about your product itself. They are more concerned about what the a href= "http://www.91se91.com/business/" value can be provided by products, and what problems can be solved.

This is why companies need to do some publicity and display.

Only in this way can you convey the most important message to consumers. "Our products can help you solve the problems you want to solve very well.

Look, it's so simple.

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< p > therefore, do not just use some big stars, focus on the product itself, try to speak with loyal consumers, and focus the propaganda on their positive feedback on product experience. This will have an extraordinary effect.

Because people are more willing to believe in the use of ordinary people, and believe that the recommendation of their friends and relatives, there is nothing deeper than the endorsement of life.

This is undoubtedly a huge advantage for small and medium-sized enterprises. The loyal customers who have already are the best spokesmen. You don't have to pay a huge amount of endorsement fees for those stars, you can easily earn very high popularity.

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< p > for example: the Chevron Co interviewed an ordinary person who had great enthusiasm and interest in Chevrolet automobile. Later, they sent the video to participants and did not ask him to do anything for Chevrolet.

An ordinary person is so excited that he is so excited that he voluntarily put the video on different social platforms, and the amount of play is over 12000 times in a short time.

In less than a month, he has accumulated a lot of fame in the car enthusiasts. It can be imagined how much the image of Chevrolet automobile "a href=" http://www.91se91.com/business/ "propaganda" /a has.

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< p > < strong > two, cultivating brand loyal users < /strong > < /p >

In the era of P, the concept of "customer is God" is becoming more and more important.

According to the survey, the proportion of positive brand evaluation is as high as 90% when influencing potential customers' < a href= > http://www.91se91.com/news/index_cj.asp > buying < /a > behavior.

In order to achieve the best communication effect and reach as many customers as possible, social media is naturally the only choice.

Whether for big companies or small businesses, social media makes your brand communication so easy.

Again and again, micro-blog and friends circle actively commented, commented, and forwarded, making your brand value ferment and grow rapidly, so it is the most successful to cultivate brain powder in the environment of social media.

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< p > in social media, you can first contact your customers through micro-blog search, keyword search and other means, solve their confusion and eliminate their dissatisfaction with the products, and are often more likely to win the hearts of customers. This is the foundation for the growth of customers into "brain dust".

For example, Zippos has spent a lot of time in responding to customers' feelings in real time: customers' Tucao, patience and careful resolution, customer's approval, automatic forwarding and expressing thanks.

This won a lot of praise from customers.

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< p > < strong > three, encourage consumers to write product experience process < /strong > /p >

< p > no one will like the boring or empty product introductory pages or unchangeable product promotion tweets and blogs. Customers only want to know what specific problems your products can solve, and whether they are really good, so they prefer to see others' feedback and evaluation.

Try to use Taobao sellers' frequently used means to insert some positive evaluation screenshots of "ten thousand people praise!" "sales volume first!" in the product introduction, so that those potential customers can see a sense of palpitate and use the enthusiasm of the "brain powder" to ignite customers' desire to buy.

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< p > in order to maximize the effect of spreading the enthusiasm and influence of the "brain powder", it is best to list some examples of user feedback. It is very concise and clear to show people who use your products how to solve problems happily and gracefully. It is not necessary to avoid the general evaluation of "I like this product, cheap and fine".

The case should be very simple and clear, and strive to go deep into the psychology and life state of a user in a sentence, seek the pursuit of the current consumer's heart, and poke pain in the middle, so as to achieve the effect of 42 thousand kilograms.

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< p > < strong > four, using web pages to facilitate consumers to submit product experience stories < /strong > /p >

< p > in order to make your fans more enthusiastic and more interesting, you must take good care of them.

The website should specifically design a display page for fans, carefully arrange some content to express people's satisfaction and feedback, and even include some short videos, thank you letters from fans, etc.

In a word, let your customers feel that they are valued and cherished, and buying your brand products will have a good sense of superiority and a sense of superiority that you can't feel at other businesses.

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< p > don't despise the simple action of setting up the "fans" display page.

A good display page is just like a well made business card. People will take the initiative to come to your "business card" to understand your brand through the continuous sharing and dissemination of social networks. This is much more effective than advertising and issuing business cards everywhere.

A good display page, customers will naturally spread for you, this is a powerful extension of brand communication channels, is a seamless connection between offline and online.

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< p > < strong > five, gold cup silver cup is not as good as consumers' word of mouth < /strong > /p >

In the era of social networking, in addition to paying attention to the website of our company, we should spread the net everywhere and pay attention to the posts of enterprises on different social platforms. P

Customers often use the evaluation of their use of good products and their photos on various social platforms. This method of communication is much less powerful than the credibility and effectiveness of the tweets, advertisements or push messages released by corporate accounts.

Brand is not good or bad, you have the final say, "people's eyes are bright," and consumer feedback is the key.

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< p > then, if more evaluation is made to form a stronger social media communication effect, naturally, it is to push your "brain dust powder" to release more positive information about products, and less to say something about Tucao.

Therefore, in order to make more positive evaluations, we must simplify the process of evaluation so that customers can spend the least time to evaluate and feedback.

Of course, a more effective way is to use some gifts or discount incentives.

Especially in some special occasions or festivals, some small gifts will make your fans excited. Naturally, they will speak more nice words.

Remember, as many ways as possible to give fans more surprises, "surprise" is always better than "satisfaction"! < /p >

< p > with the positive evaluation in the fifth step, you can cultivate more "brain powder" again and again.

In short, we must take a long-term view to examine and maintain the relationship with customers. We must not covet small profits to do business.

The most important asset is the customer. The positive evaluation of customers is the best marketing! < /p >