Animation Derivatives Help Children'S Wear And Tear In Quanzhou

< p > Quanzhou children's products industry, under the stimulation of the "two child alone" policy, has been actively accelerating the R & D design process and constantly enriching product lines, so as to seek more market share.

Among them, animation derivatives become an important breakthrough and new "growth pole", and the latest and most popular than children's cartoon clocks.

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< p > in the boom of the development of this anime derivative, the cartoon watch of children's wear and the cartoon clock of "little Rui and big devil" are the most representative.

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< p > reporter learned from Xiamen big brother animation Limited by Share Ltd that at the international watch and clock exhibition, it has launched more than 30 kinds of vivid and colorful cartoon clock, which is widely loved by businessmen. The reality show cartoon series of dolls beside the booth is attracting everyone to take pictures.

It is reported that these cartoon clocks are made jointly by the big brother and Shishi Fengxiang watch and clock Co., Ltd.

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< p > < Zhang Guokang href= > http://sjfzxm.com/news/index_cj.as > > Fengxiang clock < /a > General Manager Mr. Zhang Guokang introduces that in January this year, Fengxiang watches and thumbs and anime reached an authorized strategic cooperation and won the exclusive development, manufacture and sale rights of its original animation project "Xiao Rui and the big devil" in the bell products.

The first batch of products developed by the company was unveiled at the 2014 Shenzhen international watch and clock show.

"Shishi manufacturing industry is developed, but it is mostly traditional industries. It is urgent to pform and upgrade. In addition to technological upgrading, we need to shape the brand concept and strengthen the core value of the brand. It is undoubtedly a shortcut to promote the pformation and upgrading of the industry with the help of animation culture."

Zhang Guokang said that the children's clothing industry can also enrich the brand's product line and expand the market share by means of cross-border cooperation.

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< p > Zheng Fangping, executive vice president of big brother animation, said that it is more fun for the product to consume more products for consumers to consume products.

"Everyone used to have a clock on the table, and now a cell phone on everyone's table, although it can play the role of the clock, but it killed the imagination of the child."

He said that these cartoon clocks are not only based on the prototype design of the series of characters in "Xiao Rui and the great devil", but also have more than 300 sets of original animation programs and more than 400 TV stations.

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< p > Ji Ji children's wear is hand in hand with Zhangzhou Hongyuan watch industry to launch children's series watches.

Starting from the second half of this year, Singapore's children's clothing in the first quarter of the season has formed a long-term strategic partnership with Hongyuan's TIME2U children's watch.

Since July, the TIME2U children's watch has been fully deployed to the various terminals of the children's clothing in the quarter, involving more than 700 stores nationwide.

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< p > "Ji Ji Le has always stressed the design of freedom, profusion and fashion. This cross-border cooperation can bring more stimulation to consumers."

Jijie children's clothing responsible person said that the strong joint efforts to improve the brand one-stop shopping mode, so that the store collocation options more diverse, better interpretation of the brand experience garden marketing mode.

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< p > "these products do not stay in the rigid grafting of images. We emphasize the penetration of culture into products, and the concept needs more substance."

According to Zheng Fangping, in the process of R & D, the two sides have been authorized to repeatedly communicate and discuss, and inspect their production and manufacturing processes. The development of products is based on full understanding and integration.

The first development of the "Xiao Rui" and "big devil" series of cartoon clock ingeniously animated culture penetrated into the products. The product manuals played a series of roles in the series of characters in Xiao Rui and the big devil's animation, telling the children how to use the alarm clock through vivid dialogue, even the flat products would make consumers feel the three-dimensional story situation of the animation.

In the design of products, we also take full account of the personality characteristics of animated characters. Through the integration of animation elements, we guide children to think and imagine, establish ideals and sense the true feelings in play.

"Children like anime, love stories and role play. We take a story about" little Rui and big devil "and positive energy through this cartoon clock to let children learn from them, so that children can better understand how to cherish time and love life.

Zhang Guokang said.

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< p > Huang Liangsheng, President of small Playboy children's clothing, said that the industrialization of children's products is a trend now.

Children's wear industry is becoming more and more mature, and occupies a considerable proportion in the entire garment industry.

"In the springing up industry competition, we must make full use of the brand and industrialization of children's clothing.

Only by winning the first prize and winning the opportunity can we win the favor of consumers.

He said.

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< p > industry personage Li Hanfeng also said that the future market is changing. Now we can not hold a brand, we need to operate more brands and more categories, and we need to diversify the same brand.

"Now many agents try to bundle children's shoes and toys together, which is a good model.

However, some small scale brand operators are not like big companies with large amounts of money and money to manipulate the industry. Just as regional agents have strong operational experience in the category plate, then we can hand over their clothing brands to him, so that the projects he originally operated and the projects we run can be regarded as cognate projects.

For example, shoes and clothing integrated operation, although I can not make shoes, but can find shoes dealers to put their things into, increase the richness of categories.

He said that whether it is the industrialization of the brand itself or the realization of industrialization through joint marketing is already a major trend in the children's products industry.

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