Burberry: We Should Give Chief Executive Christopher Bailey A High Salary.

< p > it does seem to be a salary less than a href= "http://sjfzxm.com/news/index_s.asp".

According to Bailey's work contract, its salary portfolio includes: basic salary 1 million 100 thousand per year, cash allowance 440 thousand pounds, equivalent to 30% of basic salary 330 thousand, cash dividend 2 million 200 thousand pounds and 4 million 400 thousand pounds pfer bonus, total about 8 million 500 thousand pounds.

At the same time, he also won 1 million 850 thousand shares of the company, with a total value of nearly 27 million pounds.

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< p > May 1, 2014, Bailey, 43, officially became the third leading brand in the luxury goods industry, CEO and creative director two key positions. The other two are Ralph Lauren and Giorgio Armani. The difference is that the latter two are the founders of their respective brands.

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P > Bailey was the earliest CEO of Burberry in October 2013.

CEO Angela Ahrendts (Angela Ahrendts) announced his departure and went to the Apple Corp to run the retail business. Bailey, a creative director for 9 years (of which two people in two years together in Donna Karan), was in danger and took over her position.

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< p > in the same year, "a href=" http://sjfzxm.com/news/index_s.asp "> Bailey < /a > has also received work invitation from other luxury companies. This made the chairman of the board of directors John Pease (John Peace) at that time raised salary and rewarding 500 thousand stocks." in the interview with the financial times, pith recalled, "foreign competitors gave him very competitive conditions at that time, and his salary was much higher than that of his current salary.

The Board agreed that in view of Bailey's contribution to Burberry and the benefits it would bring to the company in the future, he must be left behind.

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< p > obviously the shareholders of the board of directors are now changing their minds.

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When p took over, Bailey had been working in this brand for Twelfth years. In May 2001, Bailey was dug from GUCCI to Burberry by Burberry's CEO Rose Marie Bravo. From then on, he began his brilliant journey, becoming one of the most popular talents in fashion industry after that.

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P is no exaggeration. Burberry's product image has been pformed by Bailey in the past ten years. It has become the pronoun of modern, fashionable and international fashion from a dark, Scotland style image of windbreaker brand, and has become one of the most proud brands of the British creative industry.

Whether it's women's wear, men's wear, children's wear or accessories, it's full of sense of design.

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< p > Burberry (Prorsum) 2002 autumn winter clothing series is Bailey's first show series.

Since the beginning of the season, the classic red, black and beige latticed designs have never appeared in the show area at large.

Bailey wants to get rid of the image of too much public and even low end.

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< p > this has its historical reasons.

For a long time ago, due to improper authorization, Burberry's lattice was used by various agents in various commodities and sold in many small shops. The price was extremely irregular, which made it a brand for people over the age of 50.

In addition to removing the lattice pattern on the T stage, Bailey did not strip off the essence of the raincoat brand. Instead, he used more colors, materials and craftsmanship to use the fresh elements such as rivets, prints, satin, expensive crocodile skins in the design of the raincoat, which made the brand maintain distinctive British characteristics, and at the same time possessed the global and contemporary aesthetic language, which made the products more noble and valuable.

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P became the milestone of Bailey and Burberry in September 2009. At 25th anniversary in London Fashion Week, they finally returned from Milan to London, the most creative and experimental fashion week.

The show was full of guests, with actors Gwyneth Paltrow, supermodel Daisy Lowe and Vitoria Beckham. The star of the Slumdog Millionaire, Freida Pinto and Dev Patel, took the lead.

The Fashion Critic Sarah Mower gave the comment at that time. "Every dress that Bailey shows can be worn by any one of them: this means that Burberry is shorter, more folds, less a href=" http://sjfzxm.com/news/index_s.asp ", luxury, /a, and glamour, and aiming at the youngest customers.

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< p > this is indeed a very sufficient recognition.

In addition to ready-made clothes, Bailey has made great contributions in the design of other product lines, and has plated into actual corporate profits.

For example, his excellent accessory design, especially the bag, has greatly strengthened the sales proportion of Burberry accessories.

In fiscal year 2003, Burberry's turnover was 675 million pounds, women's clothing accounted for 33%, men's wear and accessories (including children's clothing) accounted for 28%, while in the 2009 fiscal year, accessories had become the highest sales category, accounting for 33% of annual sales, and accounted for 35% in the 2013 fiscal year.

The more profitable product structure increased the gross profit of the company from 56% in fiscal year 2003 to 70.2% in fiscal 2013.

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"P > Burberry launched in 2010, the product packaging and image are still being built by Bailey.

In fiscal year 2013, sales of the rapidly growing new business amounted to 151 million, accounting for 6.5% of annual sales.

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< p > these figures are enough to prove that unlike many creative directors who focus on personal design, Bailey does not want to separate himself from the business side.

Bravo also told the media that Bailey and her cooperation is very close. "He always wants to know which products sell well."

In 2006, allenz came to Burberry. Bailey and her partners were proportionate, and the two were on equal footing.

This cooperation tacit understanding enables Burberry's digital strategy to run through all aspects of the whole design, marketing and terminal sales.

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< p > also in the 2010 spring and summer fashion show, a project named "T to reality" (Runway to Reality) was named by Bailey to enable customers in Burberry flagship store in London to see the live broadcast of the fashion show in real time through the large screen.

1 years later, Burberry launched the Retail Theatre project. The guests in 25 flagship stores in the world can watch the entire fashion show in real time through the 3 meter 3 meters high resolution display screen and the high-quality stereo surround digital audio and video equipment. They can also search the merchandise through the iPad in the store and place the order immediately.

The goods will be delivered to customers in 7 weeks, much better than the general delivery cycle of the luxury goods industry.

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After P, we saw the 3D hologram displayed by Burberry in Beijing, the live show of the iPhone 5S co operation with Apple Corp, Burberry Kisses, which was cooperated with Google, so that users could catch the hash through the smart phone or webcam, and then send it to the beloved through the electric mail. In the clothing, sewing the RFID label, when the customer tried it on the fitting room, the mirror would be turned into the screen, showing the costumes on the show. The color cosmetics store in London's Covent Garden had already achieved the full digital operation.

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"P" sounds like a geek company. Burberry's new trend and youth are not only reflected in design.

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< p > "digitization is not a project, but a way of life.

If you treat it as a project, it will always be on the surface.

Bailey explained the understanding of digitalization in an interview with Ad Age.

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< p > although the digital strategy looks more like the work of CEO allenz, Bailey has participated in every important meeting with the technology company, and personally tested the application on iPhone to decide every link of the fashion show live.

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< p > by 2013, the annual revenue of the company increased from 742 million pounds 7 years ago to 1 billion 990 million pounds. The brand image of the old brand established in 1856 was very modern, young and dynamic, and became the first luxury company to embrace digital media in the true sense.

Bailey is in charge of everything that this company has to do with the United States, from product line to shop location to marketing, "everyone sees, smells, hears and touches everything."

He said in an interview.

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< p > this is why when allenz decides to leave, it is almost impossible for him to find a more suitable successor in the short time.

Arentz's annual salary in 2012 was 16 million 900 thousand pounds, and he had been on the FTSE 100 index. The company's income was the highest CEO. Compared with now, Bailey's salary of 8 million 500 thousand pounds is two.

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< p > perhaps lack of financial and business background makes shareholders a little scornful to the CEO, but Bravo admits that Bailey has many skills needed for CEO. "I always say Bailey is the Ralph Lauren or Giorgio Armani of his generation. He has sharp business acumen and creativity, and has the ability to grow and change.

He is energetic and highly concentrated.

As a creative director, he can always find ways to assign tasks to the right person.

He gathered a group of talented people, always thinking, "how can I recruit the best people?" he is an inspiration.

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< p > this description is a complete demonstration of Bailey's personal characteristics.

According to the April 2014 Boston consultation and Business of Fashion's report on the talent competition for fashion and luxury industry, 70% of luxury goods and fashion companies agree that recruiting the right creative director is "almost impossible" or "very difficult".

And this little probability happened on Burberry.

If we see what Bailey has done for Burberry over the past 13 years and his long-term value for the company, we know that the high salary at the beginning of the article is not unthinkable.

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