China'S Cross-Border E-Commerce Platform Launched A Return To School Promotion

It is now the end of July, and it is still a month away from school. However, foreign businessmen have started the promotional activities of the homecoming shopping season early, and even famous enterprises such as WAL-MART and Apple Corp have joined it.

At the beginning of the new academic year, students will buy Stationery in large quantities. clothing Bags, computers, headphones, U pens, pens, outdoor products and other commodities, forming a return to school shopping boom. Figures from the US Retail Federation show that the total value of the country's return to school shopping market has reached 72 billion. In this year's return to school shopping season, 1/3 of the states in the United States will launch the sales tax holiday policy. The so-called "sales tax holiday" means that a number of dates are specified each year, and sales of the commodities sold on those dates can be exempted from sales tax.

Many cross-border electric providers such as Everbuying, Banggood and Sheinside also sniffed the huge business opportunities in the return shopping season, and launched various promotional activities in an attempt to win a piece of fat from the mouths of foreign businessmen.

China's cross-border e-commerce platform launched a return to school promotion

It is reported that when the return season of shopping in Europe and America is coming, China's cross-border e-commerce platform also smells great business opportunities, and has launched back to school promotional activities on the website.

Everbuying.com is the cross-border e-commerce platform for 3C electronics and fashion products. In recent days, everbuying.com has made a large and dramatic picture on its home page's rolling advertisement: Welcome back to school! After clicking into it, it is a special version of the "return to school shopping season", which mainly promotes electronic products, including tablet computers, smart phones, keyboard, mouse, headphones, etc. the discount rate is the highest by nearly 50%. In addition, there are alarm clock, night light, U disk, pen and other student supplies, some of which discount more than 47%.

Students are active in their youth and enjoy outdoor activities such as mountaineering, hiking, swimming, camping and so on. Therefore, outdoor products are also selling well in the school season. Apart from pushing electronic products and school supplies, Everbuying.com also left considerable space for outdoor products, including sunglasses, diving glasses, cycling gloves, sportswear, waterproof bags, and so on. The discount rate is also very high.

Another independence Cross-border electricity supplier Platform Banggood.com's return to school season promotion focuses on all kinds of schoolbags and knapsack. Artificial leather, canvas, backhand and hand-held are all available. At the beginning of the term, children, apart from "clothes" and "stationery", are very important items. In addition to the new learner's schoolbag demand, many children will ask their parents to buy a new schoolbag at the beginning of each new school year, so schoolbags are very popular at the beginning of the school year.

Sheinside.com, a clothing independent cross-border e-commerce platform, also plays a huge ad in the homepage on the homecoming shopping season. In a big picture of the advertisement, a girl was cheering. The background was a blackboard, which read: "back to school shopping, with a discount of up to 60%, with a deadline of August 1st".

Sheinside.com promotes girls' fashion in the back to school promotion activities, including dresses, miniskirts, jeans, etc. T-shirt And skirts are the main ones. The discount ranges from 15%-60%. Women are the most favorite group to buy clothes, while young girls often change clothes frequently. There is a saying, "women always feel that there is not a garment in their closet". Even if there are thousands of clothes in the wardrobe, when they see beautiful fashion, they always forget their clothing stock and often buy it without hesitation. It can be said that women are the main driving force to promote the rapid growth of the fashion industry. From this point of view, the sheinside.com of the main women's clothing will get a lot of fruit in the return to school shopping season.

In European and American countries, after the students return to school after summer vacation, high schools and universities basically hold back to school festivals. Back to school festivals often hold parties, and students often dress up to attend. In order to be elected "King" and "Queen" at the dance, students are racking their brains to find out a variety of beautiful suits, skirts, ties and so on, which will greatly promote the sales of clothing. At this point, China's cross-border electricity supplier sellers should seize the opportunity to seize this opportunity.

Business opportunities in the us back to school shopping market are very attractive.

In addition to the fact that Chinese businesses are spared no effort in promoting "back to school season promotions", many foreign businesses are also trying hard to promote their students through various promotional activities.

According to the report, it is now at the end of July, which is the preparatory period for students to return to school. To this end, the coupon website Ebates conducted a survey on the return to school shopping season. The results show that almost all adults and teenagers say that the approaching of the new academic year will give them all kinds of pressure. It is no surprise that teenagers surveyed by questionnaires said that the school would take away their leisurely summer life. There are many reasons for complaining, including "too much homework", "getting up early every day to go to school", "teachers are annoying" and so on.

For adults, the biggest pressure on them to return to school is to buy clothing, learning and daily necessities for their children. Nowadays, many school students are carrying "18 big pieces" when they return to school. Parents feel the pressure of the economy. More than half of parents say that the biggest pressure to return to school is that they can't meet children's shopping requirements one by one.

According to data from the US Retail Federation (NRF), families with school-age children (from kindergarten to grade 12) will spend an average of $669.28 per household on clothing, shoes, electronics and stationery for their children, an increase of 5% over last year, while those with high school students will spend 628.99 dollars on average. In addition, the total consumption of electronic products will reach US $8 billion 400 million when we return to school.

The data from the US Retail Federation further revealed that the total value of the back to school shopping market has reached $72 billion.

It is still in the middle of summer, but all kinds of shopping leaflets have been sent to the doorway of thousands of families. At the same time, businesses have started various promotional activities early: L.L. Bean offers a 25% discount for its classic style backpack; Apple Corp claims that when students buy Macs, they can get $100 worth of gift cards, and purchase an Apple phone or iPod can get a $50 gift card. WAL-MART put the school uniform in a prominent position early and took various measures to attract the attention of consumers.

Student return to school shopping season is an important opportunity for retailers to make money, but the market has shrunk a bit in recent years. However, CEO Matthew, a retail Confederation, said it was optimistic: "the US economy is slowly recovering, which will enhance the confidence of the returning season shoppers."

　 1/3 state exemption from school supplies consumption tax this year.

It is understood that in this year's return to school shopping season, about 1/3 of the states in the United States will launch the sales tax holiday policy to exempt sales tax for many school supplies. However, please note that some states do not implement the tax exemption policy in a statewide way, and the effectiveness of the policy is limited to designated areas. These states include Alaska, Delaware, Montana, New Hampshire, Oregon. In addition, some states have implemented tax exemption policies across the state, but the tax exemption ranges in different regions are different.

Because each state has different scope, area and intensity of duty free goods, it is necessary to inquire the specific regulations of the state in detail when shopping.

Take Virginia as an example, the state has implemented the "sales tax holiday" policy for 9 consecutive years. According to the "sales tax holiday" policy this year, purchasers of clothing, shoes, schools and office supplies will enjoy duty-free treatment in the three days from 1 to 3 August. Purchasers of school supplies, priced at $20 and below, clothing and shoes priced at $100 and below, are exempt from 5.3% state sales tax and local sales tax.

In the northern part of Virginia, sales tax amounts to 6%, and in this case consumers will get more benefits. For example, if you spend 500 dollars on duty-free goods in most parts of Virginia, you will save 26.5 dollars, but you can save 30 dollars in northern Virginia.

These items, which are included in the duty free list, are the same as last year, including pens, pencils, loose leaf notebooks, scissors, backpacks, sports shoes, shirts, jeans, T-Shirts, etc. It is worth noting that the tax exemption policy does not stipulate that these goods must be used in schools.

These duty-free commodities can be purchased by everyone, and there is no limit on the number of purchases. If you don't want to go shopping, you can also buy these items online and enjoy tax exemption during the sales tax holiday. In the past few years, many retailers have benefited greatly by selling large quantities of various commodities on duty free.

Florida will also implement the "sales tax holiday" system in the return to school shopping season, which is higher in tax exemption than last year. Clothing less than $75 last year can be duty-free. This year's ceiling is raised to $100, while personal computers and computer accessories are exempt from within 750 dollars. Retailers expect business will be much better during the tax-free period, and passenger traffic will increase by about 30%.

During the three day duty-free period, Florida residents will save less than US $40 million, while the total cost of returning to school shopping season will reach US $5 billion. Within the "sales tax holiday" in Florida, people who purchase personal computers and related accessories can enjoy duty-free treatment within the amount of $750. The so-called personal computers include e-readers, tablet computers, laptops, desktops, etc., but do not include smart phones, digital game machines and other non data storage devices.