How Many Problems Can O2O Solve For Wanda Department Store?

< p > 1, Baidu encyclopedia entry reads: "enterprise assets 380 billion yuan, annual income 186 billion 600 million yuan, net profit 12 billion 500 million yuan, has opened 88 Wanda Plaza, 55 five star hotels and super five star hotels, 1247 movie screens, 78 department stores, 84 mass traders KTV."

The Alibaba, the largest Internet business company, generated a revenue of 49 billion 300 million yuan in 2013.

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What is the equivalent of 5 billion yuan for Wanda's intention to hit the electricity supplier? < p > 2, equivalent to the total valuation of the 365 real estate home network ranked third in the domestic real estate listed companies (55 million total equity, 100 yuan per share price).

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< p > 3, with Wanda's ability to pay, Wanda will think this way: why can't you find an expert who knows the electricity supplier by using millions of dollars per year? 1 million, not enough, 3 million or 4 million lines can't do it? < /p >

< p > to be honest, I think it must be 5 billion faces to sing after Wanda, though you may not be able to get the money.

If I see the following five questions, I do not know how the supporters of Wanda electric business can justify themselves: < /p >

< p > < strong > one: who is the decision maker of Wanda electricity supplier? < /strong > /p >

< p > < strong > Wanda < a href= "http://? www.91se91.com/news/index_c.asp" > electricity supplier < /a > CEO < /strong > /p >

< p > no way! Under the Chinese system, how can a professional manager of a subsidiary be allowed to assert himself? Even if Wang Jianlin fully delegates power to support a "pioneering project" with 5 billion, this thing must be unreliable. Moreover, Wanda's electricity supplier is to use electricity providers to save Wanda's commercial empire.

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< p >, therefore, a decision maker who has no Internet DNA is in charge of strategy. A group may be more professional to perform.

This explains why the 3 CEO quit their job! They must go well, do well and must go, and there is absolutely no good or bad.

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< p > this is the biggest problem in the pformation of traditional enterprises. The boss has no Internet DNA, and the main businesses do not have the DNA of the Internet. The traditional way of thinking is used to judge the right and wrong of the Internet. A dead end! < /p >

< p > < strong > II: 5 billion yuan for the Wanda Empire, what is the proportion of revenue? < /strong > < /p >

< p > 5 billion yuan for 2013 Wanda, assets accounted for about 1.3%, annual revenue accounted for about 2.67%.

In the 3 years that Wanda or Wang Jianlin promised to endure, the proportion will also drop.

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< p > 5 billion yuan is allocated to 3 years on average, less than 1 billion 800 million yuan per year.

Therefore, even if the Wanda electricity supplier reached a profit and loss balance, the annual business revenue accounted for less than 1%.

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< p > in the commercial society speaking on the scale of business, how much discourse power does Wanda business account for less than 1%? How much is the right to speak? < /p >

< p > added that many people, once traditional people, invest in the Internet immediately and have a dream of gold. They hope to invest 1 yuan to get 100 yuan.

The reality is that the purchasing price acceptable to the capital market is PE10 (P / E ratio, 10 times the annual profit), and the market endurance after the listing is PE100 (100 times the annual profit).

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< p > 5 billion, you want to have 50 billion results? If there is such a good thing, please tell us! < /p >

< p > < strong > Third: from the a href= "http:// www.91se91.com/news/index_c.asp" > Wanda /a > format, how many problems can the electricity supplier solve? < /strong > /p >

< p > from the perspective of format, we think more deeply.

Wandering people must be very clear about Wanda's floors: wherever you go to Wanda, the layout is basically the same.

The 1 floor is a brand shop, the 2 floor is the Shang Chao, the 3 floor and the 4 floor are restaurants and cinemas.

Even store brands are almost the same, such as WAL-MART, Carrefour, good kids, spicy and spicy, etc.

Big singers, Wanda Department stores and Wanda cinema are used for official purposes, producing and selling their own products.

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< p > we will go to several cities to see a harsh reality: for Wanda mall, catering and entertainment will not be popularized; it will also be fire.

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< p > this reflects the core rule of a traditional business: site selection.

So far, Wanda is still determined by its location from the perspective of its business value. < /p >

< p > this brings the following problems to Wanda's O2O plan: < /p >

< p > is Wanda's clothing department in line with the needs of Internet users? < /p >

< p > even if Wanda Internet is changed, can these businesses be Internet? < /p >

< p > O2O, for example, a method of fighting evil spirits, the key words on the first page: desire and comparison; second pages of keywords: even if not; third pages of keywords: No.

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< p > < strong > 4: < a href= "http:// www.91se91.com/news/index_c.asp" > O2O < /a > is the fundamental revolution of the profit mode. Will Wanda abandon her main business?

Assuming that the road of Wanda O2O is bright, we will encounter an inevitable contradiction: what is the business mode of Wanda? The mode of commercial housing -- land price difference; commercial mode -- real estate appreciation.

In Wanda's system, there is only one business mode that fits the Internet, that is, Wanda cinema.

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< p > O2O, or more broadly, what is the profit model of the electricity supplier? Alibaba, Jingdong, and others, the main business income is reflected in advertising, commission and so on.

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< p > > as we all know, real estate is too profitable, advertising is hard.

Wanda is ready to work hard to give up the splendor and become a poor man. < /p >

P: < strong > 5: is O2O able to prolong life for traditional business under the framework of "middle school and Western learning"? < /strong > /p >

< p > a real pformation of the Internet by a traditional enterprise requires the decision of the Internet DNA people. The revolution in the main business is not necessarily successful. < /p >

< p >, so the boss said: our Internet is to promote the development of the main business, just like what we used to say, "high school is the body, Western learning is the use."

So, everyone in the world is happy.

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< p > don't forget that Internet is a radical change of DNA and a revolution of enterprise's production, marketing, service, management and personnel.

It is by no means a few lessons and several concepts.

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< p > analysis to analyze, to see how to see these 5 billion are comfort drugs, is a fig leaf, is a symbol - Huang Huang, Huang Huang, my family has been on the Internet! If the traditional business was revolutionaries, next door hung my brilliance! < /p >