Shenzhen Towards Global Fashion Show

July 10th - 12, three days of fourteenth China (Shenzhen) international brand clothing Clothes & Accessories The Fair (Shenzhen Trade Fair) was held in Shenzhen Convention and Exhibition Center. The major brands compete to show their fashion attitude. Shenzhen brand pink wardrobe has staged a fashion scene musical show that carries fashion, music, life and dreams in hall 5. The musical, called awaken, is a cross border attempt to put art in the brand of pink wardrobe again.

This is a feast of fashion and a world of creativity. All fashion elements that are popular in the world of clothing this autumn and winter and the most touching color can be found here.

This session highlights three themes: independent innovation, exhibition transformation and cross boundary cooperation. The Shenzhen trade fair, known as the "booster" of brand development, has realized the magnificent turn from the traditional professional trading platform to the creative design exhibition. After 14 sessions of development, China (Shenzhen) International Brand clothing The costumes Fair has become one of the most influential and costumes in the Asia Pacific region. It has become a fashion vane and a barometer of industrial development.

　　 Shenzhen leads the fashion trend

Shenzhen garment industry started from "three to one patch" and "OEM production", and to build its own brand, its development level has now ranked the forefront of China's large and medium-sized cities, leading the trend of domestic fashion. At present, Shenzhen has more than 3500 garment companies, 400 thousand of its employees, more than 1200 of its own brands, and its products sell well to more than 100 large and medium-sized cities in China. Only in the first tier cities in China, Shenzhen clothing has opened more than 60 thousand branches or counters. The leading position of Shenzhen garment industry in the domestic first-line brand has been gradually established, and the development of women's wear brands is particularly prominent. 6 of the 10 domestic brands of women's clothing sold in China's first tier cities are from Shenzhen. Designer Hands. "Maasfield", "movie", "gallows", "monsoon", "pink wardrobe", "card Dun ton", "VIN snow", "Yi Hui", "Providence", "Glen show", "Lady house" and other brands have become the dazzling stars of China's fashion industry. Mass Phil, Ying ER and other famous women's clothing brands in Shenzhen have set up counters in foreign countries. In 2013, the total output value of garments in Shenzhen reached about 180000000000 yuan, and the total export value exceeded 8 billion US dollars. Shenzhen gradually developed into "the capital of women's clothing in China" and formed the industry pattern of "Chinese women's clothing watching Shenzhen".

Shenzhen fashion industry has been in London Fashion week for 5 consecutive years. In 2013, Shenzhen participated in the New York fashion week for the first time. "Shenzhen clothing has been in London Fashion week for 5 years, and has come to the main show of New York fashion week. The next step is Paris." Speaking of last year's fashion week in New York, Zhang Hongtao, Secretary General of Shenzhen garment industry association, said that the show in New York fashion week's main show is not something that can be done with money, which requires the brand to have enough fashion status. Zhang Hongtao introduced the more than 200 show of the fashion week in New York, and the Shenzhen show won a standing ovation.

Design capital to create "fashion Silicon Valley"

The development of Shenzhen's garment industry first benefits from a more mature and perfect market economy and a free competitive market environment. Shenzhen has been exploring ways to transform and upgrade traditional industries such as clothing. In 2002, the Shenzhen municipal government promulgated the "Shenzhen city". Spin The clothing industry structure adjustment plan has played a huge role in promoting the development of garment industry in Shenzhen. In recent years, a series of policy papers on "upgrading and improving the traditional industries of our city" (2006), guiding opinions on accelerating industrial transformation and upgrading (2011), ten key tasks of accelerating industrial transformation and upgrading in Shenzhen (2011), and supporting policies for speeding up industrial transformation and upgrading in Shenzhen (2012) have been promulgated in recent years, which laid a good policy foundation for industrial transformation and upgrading. Shenzhen garment industry has become a model of transformation and upgrading of traditional industries.

In 1988, approved by the Shenzhen Civil Affairs Bureau, the Shenzhen garment industry association was registered. The association now has more than 600 member units. Since its establishment, the association has been organizing Shenzhen brand for 6 consecutive years to attend the London Fashion Week and New York fashion week. In addition to organizing enterprises to attend various kinds of clothing fairs and trade fairs every year, they also successfully held more than 10 years of professional clothing fair - "China (Shenzhen) international brand clothing and apparel fair". This year, the establishment of Shenzhen fashion creative industry alliance will also set up Shenzhen's "fashion capital city" brand image.

In 2003, Shenzhen selected big waves to plan and build a garment industry gathering base. In 2011, the "big wave clothing base" has been upgraded to "big wave fashion creative city". The fashion creative city carries 30% of the capacity of Shenzhen's fashion and creative industry, with an annual output value of 60 billion yuan, and more than 300 domestic and foreign top fashion brands' headquarters will be settled here. At present, the construction of big wave fashion creative city has begun to take shape. Huaxing and shadow fashion 8 enterprises have been put into operation in the big wave, and the 6 enterprises of Mass Phil and Hai Jun are going to put into production. The 8 enterprises, such as Heng Yun, AI Tai AI, are planning to start construction. Meanwhile, a group of fashion and creative headquarters enterprises have been moved into the park. The big wave fashion creative city will become the "fashion Silicon Valley" for the gathering and exchange of high-end talents in Shenzhen and even the whole country's fashion industry.

Creative design "point cloth into gold"

The clothing industry in Shenzhen can stand out and benefit from the accurate grasp of fashion trends and fashion design ideas. Shenzhen is a modern immigrant city, forming an innovative, inclusive and open city character. In particular, since twenty-first Century, Shenzhen has been awarded the title of "capital of design" issued by UNESCO, and the concept of "creativity" and "design" have become popular in the whole city. The clothing industry in Shenzhen also pays more attention to "innovation" and "creativity" to create the "design capital" and "fashion capital" in an all-round way.

With innovation and creativity, a garment is no longer just a simple material product, but a designer's attitude and pursuit. It is also the connection and expression of artistic emotion between designers and consumers. A group of excellent original designers in Shenzhen has become an important force for the flourishing development of Shenzhen brand clothing. "The designer's thinking and ability determine the fate of the enterprise and decide the brand's height." Zhu Chongyun, the designer and manager of Mass Phil fashion limited, firmly believes that excellent design and fusion of the unique ideas of international fashion and fashion can "make cloth gold."

Zhou Sheng, chairman of Shenzhen Yi Hui fashion group, is proud to say that we reject the homogenization of products and set up a "coalition force", including Chinese and foreign designers, to integrate cultural and fashion factors into brand building.

Exquisite, elegant, intellectually, modern, relaxed and so on are closely related to the quality of life, and are becoming the fashion codes of many of Shenzhen's own clothing brands.