Overseas Manufacturers Have Set Up A Settlement In China.

At present, China The prospect of digital printing market is favored by the industry. Because of the increasingly stringent requirements for environmental protection in China's textile industry and the limited discharge of sewage from printing and dyeing factories, digital printing technology is highly respected. To seize this business opportunity, Italy's MS and REGGIANI companies, Japan's KONICA MINOLTA company and other manufacturers have set up sales and service agencies of digital printing equipment in China. Some Chinese enterprises have introduced ultra-high speed printing machines, sublimating transfer printing machines, direct printing machines and other equipment, all these measures have accelerated the development of digital printing business in the Chinese market.

Promoting sales in Chinese strongholds

In June this year, at the China International Textile Machinery Exhibition and ITMA Asia Exhibition held in Shanghai in 2014, the display of digital printing related equipment was concentrated in the same Pavilion, and various manufacturers exhibited various models to give viewers an impression of the vitality of China's digital printing market. With the opportunity of this spinning machine exhibition, overseas manufacturers have also set up branches in China. The REGGIANI company from Italy set up a R & D and demonstration center in Kunshan, Jiangsu, in June 14th, before the opening of the exhibition. The company has sold 30 devices in China, and sales doubled over the past two years. The company said it would provide better services to Chinese enterprises in the future and promote the latest technology.

This year summer KONICA MINOLTA (Konica Minolta) will also set up a sales and support business base in Shanghai. Ono Shiaki, executive director and head of inkjet printing business, believes that competition can not be achieved without establishing a stronghold in the market. The company has the world's fastest scanning digital printing machine Nassenger Pro1000, has successfully sold 2 units in China, the company believes that it is necessary to establish a rapid support system.

In 2009, the Chinese agent of ZIMMER company in Austria set up an office in Shanghai. After receiving technical guidance from Austria, we will carry out after-sales service and set up business. The company officially entered the Chinese market the year before, and has sold 8 devices so far.

As an industry leader, Italy MS company set up an Asian Technology Service Center in Tongxiang City, Zhejiang Province in the second half of 2012. Compared with the sales of 1 units in two years, the company has sold 70 units after its opening. However, some people in the industry pointed out that the company's products set an unusual low price, which is a kind of behavior that disturbs the market order, and its actual operation rate is not clear. Nevertheless, there is no doubt that MS has made a small contribution in the Chinese market. In addition, the company has completed the setting of the single (Single pass) ultra high speed machine.

At present, the demand for China's digital printing market is not only printed directly on fabrics, but also more convenient sublimation transfer printing. Japan's MIMAKI ENGINEERING company is the leader in this field. The company sold 1400 devices in China last year, and has won a lot of sales. Although the production speed is lower than the direct printing machine, but the price is relatively low, for textile enterprises, the introduction of the threshold has therefore been reduced a lot. In Japan, sublimation transfer printing is commonly used in sports uniforms and flags, and almost all of China's garment fabrics are oriented. It is reported that sales of the device in Southern China, especially in Guangdong, have increased significantly, mainly for markets in Europe, America and Southeast Asia.

　　 market Competition will become more intense.

There are several factors behind the rapid development of China's digital printing: one is environmental problems. For example, in Shaoxing, the main producing area of printing fabrics, China's printing and dyeing factories are required to cut down 15% of their wastewater discharge every year. Some manufacturers have chosen to transform traditional printing methods into digital printing processes.

In addition, the diversification and maturity of consumers' needs at home and abroad are also one of the reasons. In order to quickly respond to market changes, besides pursuing the unique expressive power of digital printing, it can meet the needs of many varieties and small quantities of orders. It is also one of the important reasons for Chinese textile enterprises to favor digital printing.

Nowadays, China's inkjet printing machine manufacturers are also actively participating in the market competition. ATEXCO (Hangzhou Honghua digital technology company) and Hemai digital technology company are growing continuously, and the competition between domestic and foreign manufacturers will become increasingly fierce in the future.