360 Degree Marketing Communication Is Coming From The Internet.

From the past marketing transformation, we can see that the transformation of marketing hardware has become the leading force in marketing. Just like the network carrier, it has become the leading force to change and subvert society and life. But the same network is also changing marketing, accelerating and accelerating the emergence of comprehensive marketing communication (which will be collectively referred to as "360 degree marketing communication").

In the past, due to the restrictions on the layout of information carriers such as television, newspapers, radio, leaflets and so on, enterprises often only highlight some information such as price, product characteristics, advantages and characteristics in the process of dissemination, and carry out unipolar point propagation. When consumers purchase demand, they can only get information through the propaganda of enterprises, which results in a serious imbalance between the information acquisition of enterprises and consumers, and how enterprises can promote direct perception of customers.

And because of business and Consumer The serious imbalance of information acquisition has also created the illusion of customers' "idiotic consumption", that is, how enterprises say, how consumers believe, and thus the idea of marketing communication, which was once very popular, was born. "Consumers are the stupidest and smartest." the most stupid thing is that consumers should rely on the publicity of leading products of enterprises. The cleverest is that consumers will not continue to buy the products of the company if they are inconsistent with each other after the spread of corporate rhetoric.

But nowadays consumers are not satisfied with unidirectional businesses. Spot marketing At the same time, it also completely bid farewell to the era of asymmetric information. Today, as long as consumers purchase demand and want to know a product and an enterprise, they can actively search for information from Google or Baidu and other search engines. They can not only learn the positive information of enterprises, but also understand the negative information of enterprises. Because even if a large conglomerate like DELL spend tens of millions of dollars each year on the positive publicity of products and enterprises, you can search hundreds of thousands of negative information if you enter the negative information such as "DELL you go to death" in Google.

therefore Internet The birth of the product not only changed the way of life of the society, but also had a great impact on the marketing way. The single pole spread to the market may still be effective. However, under the influence of the rapid expansion of the Internet, the buying habits of consumers have gradually changed, and the enterprises are easily injured.

And the 360 degree marketing, with the aid of the Internet, carries out a comprehensive system of marketing communication, from dots to lines, and then forms a surface, presenting a rich self to consumers. To avoid the dissemination of information defects in the past, the cognitive defects of consumers directly affect the customers' desire to buy.

In fact, whether the enterprise is willing or not, the 360 degree comprehensive marketing has arrived, because the consumption habits of customers are gradually changing. At this time, enterprises can only base themselves on the market trend, just as integrated marketing advocates, taking consumers as the center and actively adapting to the changes of marketing.