Changing The Concept Of Wenxian County Shoe Industry, Breaking Through The West And Grabbing The Market

In recent days, Jiaozuo red cotton shoes Co., Ltd. employees overtime to rush to order.

Since the company took the first foreign orders and delivered them on schedule, the company has renewed the second batch of supply contracts in January this year because of the excellent quality of the shoe products. The products are in short supply, and the export volume is $150 thousand a month.

This is just a small scene of the shoe industry in Wenxian County.

Since the beginning of this year, facing the financial crisis, Wenxian County shoe enterprises have been changing their ideas, innovating the variety of shoes, and strictly controlling the quality of products. Rio Tinto's foreign market has caused foreign orders to come in all directions, and has gone out of the "swamp land" with low grade and low added value of shoes industry in the past.

At present, the shoe enterprises in this county not only have achieved the goal of promoting industry and employment through entrepreneurship, but also have made a good start in the export trade of the county's footwear industry, the red cotton shoe company and the Sirius shoes company, and the products are exported to over ten countries such as the United States, Germany and Russia.

In order to make use of the mature marketing network abroad to achieve the purpose of getting out of the sea by boat, the Sirius Shoes Co., Ltd. actively joined the Design Concept company of the United States, and improved its design according to the "relief shoes" design of the workers to become a comfortable, tasteless, ventilated, water repellent new shoe, and made the Sirius company's series of shoes into the global sales network of the US Design Concept company. The sales market includes 15 countries in Asia, Africa, Oceania and Latin America, and the whole territory of Europe and North America. The original profit margins are very small, and the shoemaking shoes become a brand name casual shoes worth 75 dollars.

This year, the company also signed a six month supply contract with the US Design Concept company.

In order to realize the pformation from small profits to quick turnover to quality and efficiency, the county should pay close attention to product upgrading, contact the shoe Research Institute, and link up with the South pfer enterprises to do well in technical cooperation.

The south Zhang Qiang town shoe industrial park is preparing to introduce assembled shoes, and reserve wooden floor shoes, floor shoes, lovers shoes, warm feet shoes and slimming shoes according to the market classification, so as to enable the products to enter the international market as soon as possible.

Wang Xiaonan: editor in charge