Chengdu Women'S Shoes All Over The World Chain Operation Scale

During the year, there will be 10-15 women's shoes chain stores in Chengdu. In the future, Beijing, Shanghai and other tier 1 cities will be deployed in March 7th. Chengdu, Wuhou District, Qingyang, Jinniu District and Chenghua District will have a famous chain store specializing in the production of women's shoes produced by Chengdu shoe factories.

Recently, the export of "Chengdu made" shoes has been greatly impacted. For this reason, the promotion plan of "Chinese women's shoes famous brand chain store", which was jointly sponsored by the government and Wuhou District shoe enterprises, was launched yesterday. Wuhou District Chengdu, Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Chongqing, Chongqing and other first tier cities nationwide will set up a display shop for women's shoes, completely changing the image of "women's shoes" and "nameless shoes" in the past.

In January, the export volume of Sichuan shoes declined, which was affected by the global financial crisis.

Similarly, Chengdu footwear enterprises, the Chinese women's shoes city, dropped 70% this month compared with the same period last year. "The original month is the peak of orders, but the result is now a sharp decline."

Peng Jun, director of the industrial operation center of China Women's shoes capital, said that the export of shoes made in Chengdu was blocked and there was no market for domestic sales.

The shoe industry in Chengdu seems to be undergoing a life and death change.

Faced with such a severe living environment, how to build domestic platforms and expand domestic sales channels has become a pressing matter of the moment for Chengdu shoe enterprises to go against the trend and look for new profit growth points.

The statistics of Chengdu customs also confirm Peng Jun's words.

According to Chengdu customs statistics, since the global financial crisis, since December last year, the size of Sichuan's export shoes has declined sharply, but export prices have risen significantly.

In January this year, Sichuan exported 3 million 350 thousand pairs of shoes, valued at 51 million 690 thousand US dollars, down 13.2% and 63.6% respectively.

"There is no sign of warming."

The reason for the fall in export volume is the rising cost of shoemaking and the adjustment of export tax rebate policy.

The Chengdu women's shoes chain is everywhere. "There are more than 1000 shoe manufacturing enterprises, with an annual output value of 100 billion yuan."

Peng Jun said that the footwear industry in Chengdu, which has a history of shoe industry for 20 years, is famous both at home and abroad.

But for a long time, most shoe companies in Chengdu have been exporting heavy goods and OEM brands, creating the market situation of "shoe making and nameless shoes" of Chengdu footwear industry.

Now facing the "intestinal obstruction" in the export market, insiders pointed out that the footwear industry in Chengdu must be "both inside and outside", and both domestic and export markets should build up the brand to form the core competitiveness.

The famous brand chain store will set up an image display store in the first tier cities of the whole country with the "Chinese women's shoes capital chain store" as the unified symbol, and display and sell "Chengdu made" women's shoes in the form of factory direct sales.

At the same time, entering the chain store brand takes the last elimination system, urges the enterprise to seek the technology, the quality, the style promotion, speeds up the brand renewal dynamics.

It is understood that the "China Women's shoes capital products chain store" expects that 10-15 famous chain stores will be built and put into operation during the year.

According to the plan, the area of each famous chain store is 500 to 800 square meters, and there will be 10 to 15 enterprises.

In March 7th this year, 4 Chinese women's shoes chain stores will take the lead in Taurus, Wuhou, Qingyang and Chenghua four, and each shop has more than 400 kinds of shoes.

In the future, the "Chinese women's shoes chain stores" will be opened in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Xi'an, Wuhan and other representative cities throughout the country, and the "Chengdu" women's shoes will be promoted nationwide.

Wang Xiaonan: editor in charge