XTEP Children's New Logo Released Focus On Animation Marketing

Recently, XTEP group's brand XTEP children's new logo was officially released to the public. At the same time, it is also amazing that the five heroes of X, who are the children of XTEP, are full of personality. They are shining from the top to the feet of XTEP's distinctive corporate genes, sunshine, justice and fantasy. A fairy tale about dreams is being woven. XTEP children's strong animation behind the cooperator is Quanzhou animation industry pioneer - Kung Fu animation. From the debut of XTEP children's LOGO to anime, from creativity to script, Kung Fu animation president, Designer Li Zhubing, who was born, led his elite team for nearly a hundred days and nights. After decades of self denial and remolding, XTEP's children's dream wings finally started.

　　 XTEP children's animation: "X dream general mobilization" dream hero weaving children's most beautiful dream

Arth, Fei Fei, Xiao Bu, Meng Meng, Meng Meng, these very personalities belong to Kung Fu anime and XTEP sports co created "X dream general mobilization". Every child has the right to dream, and their unrestrained childlike innocence needs guardians. As one of the representative brands of children's products industry in recent years, XTEP children hope to have greater development in the field of children's wear. Based on the important consideration of children's industry, XTEP children officially launched the animation marketing strategy, preparing for the animated cartoon "X dream general mobilization". Ding Shuibo expressed the hope that through the animation marketing strategy, the soft implant "XTEP children" brand, strengthen the XTEP children's potential customers (love cartoon 3-12 year old children) love and identity, and then drive. shoes Sales of clothing industry, at the same time develop a series of derivatives, and effectively build XTEP children's whole industry chain mode.

"The setting of each role is centered around guarding the dream." Kung Fu animation President Li Zhubing said that in order to make this animated film an international norm, Kung Fu animation uses its global resources to join the American genius Director / screenwriter, the cat and mouse writer EricShaw (Eric Shaw), and the top Asian animation company, South Korea SAMG team, is a strong animated cartoon "Real Madrid lineup". In order to make the role more perfect, they constantly collide with the designers of the United States and South Korea to further optimize the works of the international masters and cater to the mainstream consumer preferences of XTEP children. "It can be said that day and night, the biggest hope now is to have a good sleep." Kung Fu animation designer Xiao Lin said that Lee led them over and over again to figure out the location, image and XTEP of each role. clothing Every detail. "Nothing can be done but unexpected," Li stressed again and again on the difficult journey of pursuing perfection. Art is full of sunshine, fashion, intelligence, creativity and responsibility. Small steps are full of love, compassion and willingness to help others. Each character has its own positive energy personality characteristics, which is good for XTEP children to complete the brand implantation, such as the combination of X trademark and combat clothing, the combination of animation characters and product implantation, etc. "This is different from the ordinary animated cartoon, not only to conform to the brand positioning, but also to promote the combination of various aspects." Li Zhubing said that if there is no determination to achieve the ultimate goal, there will be no final perfect presentation, which is the enterprise characteristics of Kung Fu animation in the leading position of the industry.

Animated cartoon character design is the biggest highlight. First of all, the protagonist Art and small step around the XTEP children's core consumer group set 8-10 years old; two is the role of the elves, the development of small children as a group, will help the development of XTEP children's derivative products; three, focus on shaping the analysis of villains, with the big boy as the core of the crowd design, through the villain's brilliant deduction, let the villain role to achieve the success of the animated cartoon.

It is reported that "X dream general mobilization" is the 104 episode, 14 minutes per episode. XTEP children related sources revealed that the cartoon tells the story of the hero, arth and the small step, who composed the dream vitality team, and encountered the big monster "nightmare" prank in the dream space. The task of ATT and Xiao Bu is to protect the innocence and imagination of all children as much as possible, to dream for their children, and to create dreams for themselves. With their joint efforts, the dream elves have been rescued. In the process of saving the dream elves, they have gained friendship and released the imagination of children. The whole story reveals children's childlike innocence through humor and humor. Through adventure exploration, children's curiosity about the unknown world is revealed. The picture is positive and positive, recording children's education and growth process, and opening a window for parents who want to know the inner world of their children.

It is said that the outline of the animated cartoons has been formed. The 52 episode of the "X dream general mobilization" has been making efforts, which is not only full of childishness, but also embodies many ideas of XTEP's leisure sports. Clothes & Accessories The plan is to meet with the audience during the Spring Festival 2015 winter vacation.

{page_break}

　　 XTEP children logo: "Tongtong" designer Kung Fu animation CEO five years later

A pair of plump wings, intersect with each other, full of childishness and wings to fly, a look at XTEP sports home. This is the new LOGO of XTEP kids, simple and not simple. The infinitely possible element of "X" is perfectly preserved, and the gesture of flying wings represents the "non" general feeling of children. "This is the brand new XTEP children's new LOGO I want," said Ding Shuibo, XTEP's chairman and chief operating officer. The seemingly simple dual wings are XTEP's unique "X" logo. The design is such a seemingly simple step improvement that is behind countless creative and intellectual collisions.

　　 XTEP children's new logo

"I haven't designed my own product for five years. This new logo for XTEP children is also a challenge for myself in recent years." Li Zhubing said that the demand of customers is their responsibility. Taking into account the new logo of XTEP children, this is also an extension of their collaboration in the creation of animation works. For this reason, he spent two months thinking about it. After several rounds of draft revision, he had his own proud work again. It is reported that Li Zhubing, the famous designer of Fujian, the president of Kungfu animation, is the designer of the mascot of the Sixth National Peasant Games in Fujian province. It is also the designer of the emblem of the world's southern Fujian Cultural Festival, and also participated in the creative design of Shanghai World Expo mascot.

With the upgrading of the visual identity system and brand slogans of the existing brand LOGO by XTEP children, the brand proposition of XTEP children's "release the child's nature" has been perfectly displayed. The brand image has been standardized and refined comprehensively, marking the promotion of XTEP's children's brand. The release of the new logo means that XTEP does not go the conventional way, get rid of the sports brand NIKE, Adidas, and Anta and 331 degrees to improve the original logo of the established mode, re create brand new logo, and create a complete layout of the whole industry chain.

XTEP children's new standard 1 has been approved by XTEP executives and distributors. In the final design confirmation meeting, XTEP's chairman and chief executive officer Ding Shui Bo's remarks made Li Zhubing deeply impressed: the world's most famous brands, the most important thing is brand symbols, so that their brands have uniqueness, and vision can often give people a deeper impression than words. In addition, for the promotion of the new standard, especially in the use of shoes and clothing products, Li Zhubing made further deduction, so that the brand characteristics of the product have continuity, relieved the concerns of the enterprise. The new LOGO conveys the adjustment of XTEP children's brand strategy, and the positioning of the brand is clearer, which is conducive to building a strong brand of China's children's industry.

At present, XTEP children's new logo has been tested, and has been gradually applied to the actual promotion. Kung Fu animation for customers to do a deeper level of thinking, can provide a series of operations for the brand side brand series, graphic execution, animation combination, commodity development, strategy promotion and so on, which shows that the current animation marketing has changed from the original rough mining animation marketing to a new stage.

　　 Kung Fu animation team: dream never stops, industry animation marketing "holy warrior"

"XTEP children's animated cartoon is a cultural industry film in the 3 era of domestic animation. The animation service platform will help more traditional enterprises to achieve resource sharing and win-win cooperation." Li Zhubing analysis said that the 1 era of selling brands and selling products in the 2 era will raise the threshold of the 3 edition era. The development space of the brand will be bigger and the industrial space will be wider. First, the brand image should be launched, the brand concept should be strengthened, and the brand that can stimulate consumers' multi senses should be created. Two, it is starting to guide enterprises to create benefits, products are implanted into the story, and deeply deduce their stories with the true story of the brand, such as XTEP children's animated cartoon dozens of story personas' special wear, and the ingenious soft implant is achieved in order to get better brand communication.