"Warrior Warrior" Sculpture Unveiled New Fashions In The Old Factory Site.

On the morning of 26, more than one person, "the warrior bent the bow and Archery", opened the mysterious veil in Shanghai at the old factory site of the shoe factory and now the flagship store of Pingliang road. At the same time, it has a history of 87 years. Shoe industry The brand has carried out the official new promotion of functional new products, and launched two new products of magic shoes and skin friendly shoes that give people new experience.

"Warrior warrior" appeared at the site of the Huili factory.

The unveiled "warrior warrior" sculpture highlights the theme image of the trademark, giving people the visual impact of "perseverance, bravery, and invincible strength" and conveys the strong belief that the warrior is not afraid of difficulties, inheriting classics and innovating development. In fact, the site of the sculpture site has special meaning: the people behind it should express their reverence for the old veterans, and they also want to express the firm belief of "inheriting classics, innovating and developing". At the promotion conference, it broke the traditional fashionable leisure sports new product of wearing shoes. Magic shoes "Including business package series, world wind leisure package series and so on, creatively changing a vamp everyday brings people a magic surprise.

Old brand new fashion: magic shoes

And launched a partnership with Korean brand companies. Skin care shoes "With elastic materials such as socks and intimate contact with the feet, it has the feeling of breathing fresh air barefoot and can be worn indoors and outdoors. It is especially suitable for young people to get close to nature and enjoy new shoes experience. This morning, Hui Li and Korean partners representatives held a signing ceremony.

Products with Korea -- skin care shoes

Tracing back to history, the history of Huili brand is the same fate as the Chinese rubber industry. The rubber industry in Shanghai is the source of the Chinese rubber industry.

In 1866, rubber miscellaneous products and 1884 rubber footwear products were first imported to China by the United Kingdom via Shanghai port. In 1919, Japanese overseas Chinese Rong Ziguang, Rong Zhu three and Panshi brothers jointly founded Shanghai's first national rubber enterprise, China made Rubber Co., Ltd., and produced "swallow" brand rubber products. By July 1927, Liu Yongkang and Shi Zhishan, a pioneer of Huili, launched a partnership with Shanghai's Yichang rubber goods factory, which produced "eight Jiao" rubber shoes. After that, it was reorganized into CHINT rubber factory, and 1934 produced back power shoes.

The trademark was officially registered in 1935. Back then, the trademark designed by Yuan Shusen's older generation graduated from the Hangzhou Academy of fine arts combines the allegory of "Hou Yi shooting day" in ancient China with the image elements of the ancient Greek mythology warriors. At that time, the young people in the country strongly advocated the spirit of the warriors in the west, and the image of the warriors who bent the bow and archery was the embodiment of westernized fashion images at that time.

When the Japanese army attacked Shanghai in the "813" incident of the 1937 war of resistance against Japan, the CHINT factory was completely damaged. At that time, the loss of national assets of the rubber industry in Shanghai was also as high as 41%. In the difficult years, the resilient predecessors, with the indomitable spirit of perseverance and perseverance, are committed to developing the national rubber industry. For the honour of the motherland, Huili has gone from "rubber shoes" to "tires", and from "ordinary shoes" to "China's first pair of professional sports shoes".

Coming back from the revival of the old brand, Huili company is now changing its business model, giving full play to its advantages, adjusting its brand strategy, adjusting its product structure, and constantly introducing new and beautiful products that meet the needs of the new era and are promoted by fashion young people.