The Golden Lettered Signboard Of Oral Form: The New Hundred Lun Fake Declaration Is Empty Talk.

" We I haven't heard of the company's awarding of gold lettered signboards. Yesterday, the reporter visited a number of New Balance stores, shop staff to New Balance has said "golden signboard certification" ignorant. New Yansha Golden Street shopping mall New Balance shop guide said that its own storefront belonged to the agent store, shared a warehouse with the direct store, and had not heard of the certified store information. According to the above shopping guide, the shop is the only agent in Beijing who has signed a contract with New Balance. New Balance has four direct outlets in Beijing, and other stores belong to the shop opened by agents. "There are three or four storefronts being renovated and ready for business." Dongxin Xintiandi shop guide is "the highest sales shop in Beijing direct shop", but the store manager also said, "the company does not have any anti fake activities or strategies now." New Balance official website shows that at present, there are 79 stores in Beijing, and there are more than 1000 stores in the country.

4-5 months, This newspaper After a series of reports on the sale of the counterfeit New Balance brand and the WeChat public number by the MALL store in Kade, it became a new position for the new brun fake shoe business. New Balance, in an interview with reporters, said that it would strengthen the supervision and attack of fake commodities by joint business departments, and prepare the certification to store stores in order to prevent consumers from buying fake products. According to the reporter's investigation, in addition to the "gold lettered certification" in oral form, New Balance has announced that the joint industry and commerce departments have no actual action.

Beijing industry and Commerce Bureau said that if enterprises need to cooperate with industry and commerce departments to fight against counterfeiting, it is necessary for enterprises to prepare various qualification related materials for the record of the trade and Industry Bureau, so as to carry out trademark infringement appraisal. In terms of sports brand, Adidas and Nike used to be "frequent customers" on the list of industrial and commercial departments around the world. According to the insiders, although the business sector and the brand side have been trying to clean up trademark infringement, the cost of striking counterfeit goods is too high compared with the recovered compensation. Many brands adopt a "limited tolerance" attitude. New Balance said that the anti counterfeiting operation in May mainly popularized the knowledge of genuine products to consumers. New Balance recommends that consumers should choose formally licensed entities shops and official authorized online channels, namely Jingdong and Tmall shops. For other channels, New Balance said, "the rate of genuine products is very low". However, a number of authorized shops are online. Tmall has just finished cleaning up the sports category, and many sporting goods shops have been found to be involved in the whole store.

In addition to flooding Fake shoes In addition, the product line similar to the local brand "New York" has become a problem of New Balance. Statistics show that "New York" is the name of New Balance's entry into the mainland market in the 90s of last century. However, when New Balance entered the mainland market again in 2003, it had abandoned the name to "new hundred Lun". The new trademark of "New York" has been snatch by New Balance's mainland manufacturer, Yangjiang union shoe company. Although there is no relationship between them, New York has always inherited the style of New Balance in product modeling and color matching. Meanwhile, in the Hongkong and Taiwan markets, New Balance is still known as New York. New Balance stores have indicated that they know the brand of "New York" brand, but the brand is legally registered in the mainland.

Edge ball marketing is no longer rare. In August 2008, the local sports brand Adi Wang sports was taken to the court by transnational giant Adidas company. The latter believed that the trademark "Shanzhai" of the former triangle was similar to itself and infringed its exclusive right to trademark, which constituted unfair competition. After nearly five years of litigation, the two sides reached a settlement in 2013. Adi Wang sports gave up the registered trademark and LOGO of "ADI king"; Adidas no longer insisted on asking for compensation of hundreds of millions of yuan.