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We Must Not Forget The Mistakes Of Participating In The Exhibition.

2014/7/25 11:55:00 28

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strong > low exhibition fee is not equal to low cost. It depends on the service level of the sponsor /p >
 many enterprises choose the exhibition cost as the primary index when choosing the exhibition, and always pursue the exhibition with low exhibition fee. This is understandable in operation. After all, for the small and medium-sized enterprises, limited funds make them have to work frugality. 
 but, < a href= "http://? Sjfzxm.com/DESIGN/designer/index.asp" > exhibition design < /a > if it is only because the low exhibition fee is equal to low cost, such a decision is made into the mistake of participating in the exhibition. Huang Jiyi, general manager of the lizard enterprise management consulting company, thinks that although the money paid by the exhibitors is to buy the booths, the exhibition should provide the exhibitors with much more than that. If the exhibitors fail to provide necessary support such as publicity, construction and information, then the exhibition will lose its significance. 
 US research data in 2000 show that during the exhibition process, the percentage of audience attraction is increased by various means: advertising is 46%, sponsorship exhibition is 104%, news conference is 77%, and entertainment is 86%, all of these activities are inseparable from the participation of group exhibitors, and too low exhibition costs often imply that organizers should seek to make up for all kinds of problems, and at the expense of the above soft and hard service quality, they will seek business and gain profits. 
 for such a booth design and construction exhibition, no matter how low the exhibition fee is, it should not be taken part in, because this is purely a waste. Therefore, low exhibition fee is not equal to low cost. Only by finding "right" can we not choose "expensive". 
 the enterprise wants to find the "a href=" http:// sjfzxm.com/DESIGN/designer/index.asp "exhibition" /a from the ocean of the exhibition. Besides relying on various activities and services provided by the exhibitors, it should also do well in internal work and make enough preparations in advance to make a difference. That is to say, exhibiting not only needs to set specific goals, but also needs to know what means to achieve it. 
 PentonMedia.Inc, President of StephenSind, believes that for enterprises, the purpose of exhibitors is to promote their products and obtain orders, but to achieve the ultimate goal of marketing, there must be many foreshadowing. 
 the research institutes ranked the importance of the exhibition's marketing objectives by investigating the exhibition design industry, in turn, judging the new customers 42.4%, enhancing the image of the products 38.6%, finding new customers 37.4%, directly discovering qualified customers 32.2%, finding new customers 29.1% from the existing potential customers, and obtaining only 16.9% of the orders. 
 while many companies participate in exhibitions, they are just rushing to sign up immediately when the boss is ready to offer. The opportunity always favors the prepared mind. The exhibition is not just a platform, a delivery card, and a leaflet. Wang Huijun, Vice Minister of the Guangzhou International Trade Promotion Association (CCPIT), thinks that it takes 6~8 months to prepare for related events to seriously prepare for an exhibition. 
 Huang Jiyi emphasized that exhibitors should make efforts to create bright spots and strive for attention through careful and meticulous planning. The end of the exhibition does not mean the end of the marketing activities of exhibitors. It should keep in touch and communicate with the customers gathered in the exhibition, and when necessary, send people to visit them to show the strength and sincerity of the company. 
 should not be one-sided pursuit of the scale of the exhibition, but depends on the professionalization of the exhibition /p >
In the same way, there are still some enterprises who choose the exhibition as the benchmark of their own judgment when they choose the exhibition. They also pursue the "boutique route" instead of the famous exhibition, which is not entirely reasonable. P To this end, Wang Huijun pointed out that many private enterprises now go together to squeeze the same exhibition of the world, regardless of whether their products are suitable for the exhibition. It is better to wait for years after an exhibition is not squeezed in, and some even refuse to take part in other related exhibitions for 6 years. But what we need to know is that the scale of enterprises will naturally lead to their differences in exhibitors' goals. 
 for large enterprises, exhibitors are not limited to promoting products and contacting customers. In many cases, they also include considerations of shaping the overall image of enterprises and maintaining consistent brands. To achieve these extra goals, we have to pay extra cost. 
 but the exhibition has such a high value because it is a colorful stage. Different needs of enterprises can take their own needs, and there is no objective standard that remains unchanged. For most SMEs, they do not have the resources and the need to take on these extra costs, or should they invest the best in the exhibition, rather than blindly follow it blindly. 
 Wang Huijun reminded that the threshold of famous exhibitions is getting higher and higher. For example, many German "a href=" http:// "www.91se91.com/news/index_s.asp" > exhibition < /a > has begun qualification examination and certification for exhibitors. In the past only a few exhibitions, such as the Nuremberg Toy Fair in Germany, it is necessary for exhibitors to provide report management and professional websites, but now more and more exhibition organizers have put forward this request, for example, the Australian fashion show only accepts exhibitors with independent development brands. 
 for these thresholds, not all enterprises can meet the requirements. Therefore, enterprises should not wait for others, but try other related markets. Huang Jiyi made a figurative metaphor for this. He thought that many enterprises were going to participate in the exhibition with the idea of a big gun and red carpet. They thought that they could get many large orders when attending an exhibition, but the fact was contrary to the wishes of the past. Then they began to complain about what was not effective, and the money was wasted. 
 this is like falling in love. Love at first sight is always a minority. The exhibition platform provides more opportunities for "blind date", but it still needs to leave a good impression on the other party first, and gradually display its own advantages. 
 therefore, every exhibition is a preparation or preparation. Only by continuing to attend the exhibition, can we make constant efforts to "improve fruit". One must not give up halfway. Otherwise, it is like boiling water, even if it burns to 98 degrees, but if it stops, it is still 98 degrees of water, not boiled water, so we should continue to burn and wait until it is boiled. 
The same is true whether or not to enter a famous exhibition. it is not a pound of money that can bring rewards. If the strength of the enterprise can not support this continuous investment, we should choose some more suitable for its own needs, smaller scale and lower cost.