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Market Continues To Slump, Shoes And Clothing And Other Foreign Trade Enterprises Again "Cold"

2014/7/31 19:31:00 26

Market Shoes And Clothing Foreign Trade Enterprises Cold

although the current hot summer is hot, many foreign trade enterprises feel cold.

"P >" sales in April and May were not bad, but by the end of June, the market began to fade.

Now, there are still not many orders left to complete. "

In an interview with China Economic Times reporter, many bosses of enterprises have lamented that the current foreign trade market is really bad.

> a href= "http://sjfzxm.com/news/index_f.asp > > order < /a > decreased obviously /p >

"the foreign trade market is very depressed now.

In addition, the exchange rate of RMB against the US dollar has come down again. Before it was quoted by 6.2 yuan, it has now returned to around 6.17 yuan, and the wages of employees have gone up again.

Speaking of his export business, he, the owner of Ningbo Long Wei Electrical Appliance Co., is full of bitter water.

in fact, in the first half of this year, Ho Ho Shui's business also once had a small market climax.

"Sales in April and May this year are not bad. Orders are many, and the prices of export products are also good.

At that time, we thought that this year's situation would be very good. I didn't expect that the market began to turn pale in June, but in July it was even lighter.

He Shuibing told the China Economic Times reporter that because of the lack of orders, employees are now beginning to have a two-day break, and a few days later, they will soon have no business to do, and the rest of the orders will be closed after completion.

ho ho Shui Po said that according to the law, this time of year is the off-season of the water purifier industry, but this year's off-season is even lighter than before. In previous years, there was still a little business to do, and there was no business this year.

"In the future market, I don't know what will happen."

He was not at all in his heart.

Huang Zhaoqi, deputy general manager of HUAYU Electrical Appliances Group Co., Ltd. is a senior professional manager. He told the reporter that his company had been established for 18 years. The company's products were mainly household electrical appliances, including 92% of exports and 8% of domestic sales. Its products were distributed in more than 80 countries around the world, mainly in North America, South America, the Middle East and Southeast Asian countries.

"P >" this year's export situation is different. In June, the export situation was good, the market had a small climax, the sales volume of the well sold products increased by 25%, and the other products also had an increase of 10% to 15%.

But it didn't last long, and orders began to decline at the end of June. Compared with previous years, orders fell sharply in July.

Huang Zhaoqi said.

it is understood that in recent months, the export situation of the household electrical appliance industry is not very good, especially since the second half of the year, most of the professional managers have shown that the export situation is not optimistic.

"we found that after the communication with peers and scholars, it is generally believed that this downturn will only take a year and a half to recover."

Huang Zhaoqi told our reporter that the main reason for the better situation in the first half of the year should be the replenishment of foreign businesses.

Huang Zhaoqi said that under normal circumstances, orders began to increase every July, but orders were very few in July this year, and the situation was not very good.

in the interview, the chief executive of a Jiangsu auto parts trade told the reporter that the difficulties facing foreign trade enterprises are not only the market depression, the low threshold of industries, the small factories, the fierce price competition, and the overcapacity, but also become the main factors to inhibit the development of enterprises.

"under such circumstances, enterprises must invest in the introduction of automation equipment to cope with the continuous wage increase."

The boss said that foreign trade enterprises are facing difficulties.

weak demand is the main cause .

"the main reason for the bad market situation is that the external demand market is weak and the purchasing power is not strong."

Huang Zhaoqi believes that although the exchange rate changes will also have a certain impact on the sales and profits of enterprises, the real purchasing power will do business well.

this reporter found in the interview that Huang Zhaoqi's judgment has been confirmed by many foreign trade enterprises.

"competition in the European and American markets is fierce. Now the market demand is insufficient and the competition is more intense. While the emerging markets such as Africa are growing faster, there are many enterprises and products, and the profit margins are narrowing."

Liu Kang, a clothing industry owner in Dongguan, Guangdong, told our reporter that if the environment is sluggish, the market will be limited even if the business is to be further explored.

Ren Zeping, chief macroeconomic analyst at Guotai Junan, said in an interview with our reporter that China's foreign trade situation is complex and severe this year. The import and export data in 5 and June have picked up, but the heavy pressure on external demand growth, intensified trade frictions, and rising domestic production costs have not fundamentally alleviated the pressure.

Ren Zeping told reporters that the lack of external demand means that the environment in the foreign market is not good. This is one of the main problems in the decline of export growth. The issue of trade friction has always been a headache for foreign trade enterprises, which has been difficult to avoid for many years. It is suggested that export enterprises actively learn the rules of international games and adapt to the rules of international trade more frequently.

for domestic production costs rise, Ren Zeping think this is the most important but also a problem that needs to be solved urgently.

"the difficulties of many export enterprises in China are related to some of our policies.

For example, if the real estate bubble is not controlled, the cost of the whole land will soar, and the price of the capital will be too high, which will make it difficult for the export enterprises to raise funds and raise the scale of production. "

Ren Zeping believes that in recent years, the state has promulgated many policies and measures for stable foreign trade, but the core should be to reduce the unreasonable production costs so as to really help enterprises.

Huang Zhaoqi said that in recent years, foreign trade enterprises have been having a bad time. In order to deal with this predicament, enterprises are also looking for new profit growth points.

a person in charge of Guangdong Dongguan Ming Ming Footwear Company told our newspaper reporters that the competent shoemaking enterprises are developing new products.

For example, shoes can be inflated, filled with gas, can be worn, gas can be carried around, very convenient and practical, these fashionable and emerging products, the market is more popular, the profit point is also higher.

At the same time, P also continues to explore new marketing channels, such as keeping pace with the development of the times, building e-commerce platforms, displaying and selling products to domestic and foreign markets.

"P" Yu Ming shoe industry official told reporters that this situation is not necessarily bad for foreign trade enterprises. When the market is not good, it will force enterprises to find new markets and new channels to develop.

Sometimes crises and opportunities coexist, he said.

For example, there are already some enterprises around the world turning to the domestic market, playing their own brands, doing the domestic market in the way of micro Amoy, and developing the foreign market in a similar way to Taobao.

"however, not all enterprises are suitable for the electronic business platform. For traditional enterprises, the electronic business platform is a double-edged sword."

Huang Zhaoqi told reporters that traditional enterprises have their own complete sales channels for ground distributors before the establishment of the electronic business platform. From the regional market to the selling price, the impact on the original dealer channels is very large, and the production enterprises can not be completely divorced from traditional channels.

"So we are also confused in this respect."

Huang Zhaoqi said.

can the market get warmer than that of the comedy

at present, for many foreign trade enterprises that win by scale, when the external demand market is warming, they are the focus of attention.

"what the enterprises are most concerned about is how the foreign trade situation will go in the second half of the year."

Huang Zhaoqi said, this mainly depends on the market performance after September.

Referring to past rules, the market situation of foreign trade enterprises in the second half of the year will be better, because starting from September, foreign buyers will place orders for various festivals in December.

So if orders continue to slump in September, it means that the market is really in big trouble.

Zhou Hong, general manager of Hongming lamps and lanterns Co., Ltd., Guangdong, P, is also not optimistic about the trend of foreign trade market in the second half of.

He told reporters that while demand in Europe and the United States was weak, he found that some of the emerging market exports slowed sharply this year, due to the negative effects of slowing growth in emerging markets and huge fluctuations in exchange rates.

"P >", so the market in the second half of the year will have to wait and see. If the order volume of three months in September, October and November keeps steady, the year will not be dry.

Zhou Hong said that the market for next year or longer term is even more uncertain.

"P > is different from business owners' concerns about the future market. Analysts believe that the foreign trade market in the second half of this year is expected to continue to warm up.

"the export market in the second half of this year will be slightly better than the first half."

Ren Zeping judged that because the current growth rate of China's economy is in the shift period, the export growth rate of enterprises is correspondingly shifting stage.

In Ren Zeping's view, at present, the large (middle and large stores) of China's export products is a relatively high level of manufacturing industry. With the continuous changes of the world economic situation, its adjustment speed is very fast. It is gradually entering a new normal from the annual growth rate of more than 15% per year. This new normal is that the future growth of foreign trade should fluctuate between 5%-10%.

At present, the world economy is still in a slow recovery stage, and this recovery will play a leading role in China's foreign trade development. P

"although the world economy has been recovering slowly last year, its impact on China's exports is relatively weak, because the appreciation of the renminbi has weakened its driving role in China's economy."

Ren Zeping told reporters, moreover, the recent export value data of enterprises has risen to about 8% from 5%, plus the export recovery industry in the industrial production field, such as clothing, household appliances, information and electronics, will be better than that in the first half of this year.

Therefore, exports are expected to improve further in the second half of the year, but will not return to high growth.

The reason why P can't go back to high growth is that the domestic labor cost has gone up, and the middle and low end manufacturing links have been pferred out, because the comprehensive cost of labor in Vietnam and other places is 1/3 or even half that of the domestic level.

"although the low-end production links will be pferred, the high-end production links will remain in China."

In Ren Zeping's view, China's infrastructure facilities and enterprise allocation capabilities are better than those of Southeast Asia and other countries. Besides, the quality of Chinese industrial workers is also higher.

In fact, after the international financial crisis in 2008, most of the shifting manufacturing sectors had been moved away, and remained at home gradually stabilized, showing signs of improvement in exports.

although the situation has improved, Ren Zeping believes that it is very difficult to achieve the goal of increasing foreign trade by 7.5% in 2014.

because according to customs data, in the first half of 2014, the total value of China's imports and exports was 12 trillion and 400 billion yuan, down 0.9% from the same period last year, of which exports were 6 trillion and 500 billion yuan, down 1.2%, and imports 5 trillion and 900 billion yuan, down 0.6%.

reporter calculated that exports in the first half of this year fell by 1.2%. If we want to achieve the target of 7.5% growth in the whole year, the export growth rate in each half of the second half of the year will stay above 15% and close to 16%, but this is obviously not possible.

"I do not think it is necessary to complete the 7.5% goal. This is only an expected goal. What's more, our foreign trade association has made active structural adjustment to upgrade the manufacturing industry's innovation level, appropriately reduce costs, maintain a stable exchange rate, and introduce some measures to facilitate customs clearance. I think export improvement in the second half of this year should be a big probability event, but we can't expect foreign trade to return to the high growth track."

Ren Zeping said.